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Apple is causing a fuss yet again as Ultrabook makers have a tough time securing aluminum for their upcoming laptop designs. Thanks to its successful MacBooks and other products, Apple currently hogs most of the world's production capacity for metal chassis.

Say what you want about Apple, but it’s clever. The company helped pioneer the use of aluminum laptop shells in its MacBooks back in 2008. Now that superthin, Mac-like Ultrabooks are becoming the trend, the rest of the industry needs a strong, lightweight substance like aluminum to build the .8-inch thick designs Intel is pushing for. Problem is, Apple has secured a majority of the aluminum and the factories that manufacture it for computing.

DigiTimes reports that Apple already has deals with Catcher Technology and Foxcomm Technology that give it access to a healthy portion of the metal and production capacity for aluminum chassis. Other manufacturers hoping to build will have to compete for the remaining capacity at the two companies. 

This move is similar to Apple’s big buyout of iPad-sized touch panels last year, which caused a delay in competing tablets and is the main reason why only HP has been able to create a 9.7-inch tablet. But hey, more power to them. If Apple is willing to gamble big and buy out huge quantities of components to ensure it can compete on price, then it should do just that. The rest of the industry seems to be following in its footsteps lately, and if you’re not taking the risk, you can’t get all the reward either. Apple’s low prices are its reward for investing intelligently.

So what is the rest of the industry to do? Well, it looks like they’re looking at other materials like fiberglass. It turns out that the cost of a fiberglass laptop computer shell may be up to $20 cheaper than aluminum at $50-$100 per unit. Unfortunately, the major player in this space, Mitac Precision, is currently at 90 percent production capacity. Looks like laptop makers will have to get more creative if they hope to take on Apple with Ultrabooks. 

Showing 7 comments

  1. Gregg Eshelman at 1:34am 21st January 2012 Aluminum? Pffft! Go with die cast magnesium instead. Cool thing about that is if you get stranded in the middle of nowhere you can carve some shavings off your laptop to make it easier to start a fire...
  2. Andrew007 at 4:45pm 25th December 2011 Sounds like another story leaked by Apple. Pioneered the use of aluminium laptop shells... please, Compaq and other were using them in the early 2000's, years before Apple. There is a major downturn in the Aluminium market, so when manufacturers retool with more production lines there won't be a shortage for long, and prices should come down.
  3. Jared Sirilo at 11:02am 9th August 2011 Good they can keep their hipster metal. Thats the reason they are twice as expensive as other companies. They buy expensive material.
  4. Lindsworth Horatio Deer at 9:57pm 5th August 2011 Wow!!! Apple IS serious about having its compnoent house stocked ready for the coming onslaught of Ultrabooks!!!!http://mythoughtsontechnologyandjamaica.blogspot.com/2011/06/intel-and-ultrabook-stephen-kings.html
  5. Ringo Arlene Javier at 7:58pm 5th August 2011 Fiberglass makers cannot make aluminum thats why.
  6. Damon Schmitt at 7:09pm 5th August 2011 Yay, we're making more stuff than we know what to do with, and we don't even have enough stuff left to make stuff out of!
  7. Ian Bell at 9:07am 5th August 2011 Out of curiosity, how much does Carbon Fiber cost? I'm sure its the most expensive by far.
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