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EA begins to undo Online Pass as Xbox 360 DLC goes free

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Downloadable content for a number of older Electronics Arts games became free today on Xbox 360 as the publisher began the process of eliminating its online pass program, as pointed out by NeoGAF user Vert Boil.

The newly free content includes American McGee’s Alice (which was pack-in DLC with new copies of its sequel, Alice: Madness Returns), the Battlefield Bad Company 2 VIP passBulletstorm‘s online pass, the Dragon Age: Origins character “The Stone Prisoner,” Dragon Age 2‘s “The Black Emporium,” the online pass for Kingdoms of Amalur: ReckoningMass Effect 2‘s Cerberus NetworkSkate 3‘s Skate Share Pack, and the online passes for Medal of Honor and SHIFT 2 Unleashed.

EA issued a statement to Game Informer indicating that the price cuts will head to other platforms, including PlayStation 3, in the coming weeks. “As we discontinue Online Pass for our new EA titles, we are also in the process of eliminating it from all our existing EA titles as well,” the EA spokesperson wrote. “We heard the feedback from players and decided to do away with Online Pass altogether.

“Players will see it first with some EA Sports titles, where a prompt to enter an Online Pass code will no longer appear in-game; with other titles we are simply making Online Passes available free of charge online. These are rolling updates that are taking effect over the next several weeks. We hope players continue to enjoy our games and online services for a long time to come.”