After years of losing money on each unit sold, a new graphics card will allow Sony to make a profit on every PlayStation 3 out the door.

The PlayStation 3′s new motto is that “it only does everything.”  The gaming console also has a Blu-ray player, Web browser, and it even streams Netflix.  Well, now Sony can add one more thing to the list of things the PS3 can do: It can make a profit.

Since the PS3’s debut in November of 2006, every console been sold for a loss. With the move to a new cheaper and cooler RSX graphics card, the PS3 is finally showing a profit on each unit sold.

Engadget is reporting that the new chip is the final component needed to lower the manufacturing costs enough to make a profit, although no word yet on exactly how much profit that is. The chip’s new design decreases power consumption by 15 percent, which lowers the heat and allows a smaller cooling unit and heat sink as well, both of which further help to bring the manufacturing costs down.

When the PS3 originally debuted in 2006, early estimates put the manufacturing cost per unit at around $805 per console, which lost Sony between $225 and $305 per unit sold.  It isn’t uncommon for consoles to sell at a loss as manufacturers make up the difference through game prices and additional components like controllers, while waiting for the component pricing to inevitably drop, but the costs were higher than anticipated. By comparison, the Xbox 360, which sold at a loss of around $100 per unit when it debuted, quickly began to see a profit of $75per console within a year and a half of the its release.

In February, the Wall Street Journal broke down Sony’s fiscal reports for the third quarter and found that the Playstation 3 was still losing about $18 per unit.

The newfound profitability is good news for the PS3, which has been outselling the Xbox 360 on a month to month basis since last year. This also means that we can expect to see more potential prices drops in the months to come.

Showing 19 comments

  1. PlayStation 4 due in 2012? | Softmodding.com at 3:36pm 5th July 2011 [...] network and a new PSN redesign is rumored to be coming soon, plus Sony is finally managing to turn a profit on each console sold after years of taking losses. With the consoles profitable and both systems arguably just now [...]
  2. PlayStation 4 due in 2012? at 11:01am 5th July 2011 [...] network and a new PSN redesign is rumored to be coming soon, plus Sony is finally managing to turn a profit on each console sold after years of taking losses. With the consoles profitable and both systems arguably just now [...]
  3. PlayStation Network losing money, but the outlook is bright at 4:29pm 27th December 2010 [...] the parts, which in turn finally dropped the PS3 to a position where each unit sold was netting a profit after three and a half years.Patience was part of it, but so was finding the right ways to appeal [...]
  4. Sony Passes “Arrogant” Mantle to Apple at 12:14pm 27th December 2010 [...] the price of the PS3 has dropped significantly, and the PS3 is finally making money on each unit sold after years of selling at a loss. The arrogance of yesterday seems to be being replaced by the [...]
  5. PS3 expected to overtake the 360 at 3:50pm 22nd November 2010 [...] and SOCOM 4 are all due out as PS3 exclusives in the next year.  With the PS3 finally turning a profit on each console sold, it has been able to lower the price of the system.Of course, these are all [...]
  6. Sony Finally Making a Profit on PS3 Hardware - Emuforums.com at 1:26am 1st July 2010 [...] After years of losing money on each unit sold, a new graphics card will allow Sony to make a profit on every PlayStation 3 out the door. The PlayStation 3’s new motto is that “it only does everything.” The gaming console also has a Blu-ray player, Web browser, and it even streams Netflix. Well, now Sony can add one more thing to the list of things the PS3 can do: It can make a profit. Since the PS3’s debut in November of 2006, every console been sold for a loss. With the move to a new cheaper and cooler RSX graphics card, the PS3 is finally showing a profit on each unit sold. Engadget is reporting that the new chip is the final component needed to lower the manufacturing costs enough to make a profit, although no word yet on exactly how much profit that is. The chip’s new design decreases power consumption by 15 percent, which lowers the heat and allows a smaller cooling unit and heat sink as well, both of which further help to bring the manufacturing costs down. When the PS3 originally debuted in 2006, early estimates put the manufacturing cost per unit at around $805 per console, which lost Sony between $225 and $305 per unit sold. It isn’t uncommon for consoles to sell at a loss as manufacturers make up the difference through game prices and additional components like controllers, while waiting for the component pricing to inevitably drop, but the costs were higher than anticipated. By comparison, the Xbox 360, which sold at a loss of around $100 per unit when it debuted, quickly began to see a profit of $75per console within a year and a half of the its release. In February, the Wall Street Journal broke down Sony’s fiscal reports for the third quarter and found that the Playstation 3 was still losing about $18 per unit. The newfound profitability is good news for the PS3, which has been outselling the Xbox 360 on a month to month basis since last year. This also means that we can expect to see more potential prices drops in the months to come . PlayStation 3 Finally Turning a Profit on Each Console Sold [...]
  7. Get Real at 12:45am 29th April 2010 This article is a bit ahead of itself. The PS3's currently in stores still have the 65nm RSX and therefore PS3 is still losing money per console sold. It will turn a profit when the new 45nm RSX units hit the stores but when will that happen? Didn't they only just announce the 45nm chip redesign?

    @pp. Maybe you should take a look at PS3 graphics before writing such garbage. Currently it beats 360 hands down. Last gen graphics? What a joke. Let's see how 360's last gen DVD can handle future graphically intensive games. I guess they could always just use 3 or 4 discs, cos disc swapping is so next gen.
  8. puckedyourdumbass at 8:12pm 28th April 2010 you are the dumbest fag in the fucking world
  9. graemed2005 at 8:02pm 28th April 2010 lol are you a fucking retard?, ps3 games have the best graphics for any next gen console
  10. Tim at 2:46pm 28th April 2010 Its good to see some light at the end of the tunnel for Sony. With 3D and the PlayStation Move on the horizon, I think we will see some really cool stuff from them in the future. Developers are getting better at optimizing the Cell processor as well. And, while the RSX is not as powerful as the 360's Xenos, the Cell is superior to the Xenon in terms of potential bandwidth. The Cell has the diversity to compute the PS-Move's data seamlessly, and "prime" stereoscopic data for for the RSX more effectively than the 360's hardware. BluRays are starting to see greater application as well. My bets on the PS3... UNLESS, 360 sells a slim design with with the Natal packaged in all for 299.
  11. Alpha-Male22 at 1:01pm 28th April 2010 PS3 is just a Japanese crap toy not like the great videogame machine we Americans created the Xbox360! we Americans rule the World even on videogames , we make wars even on videogames and of course we own.

    Japanese are just sad and lowlife they should quit videogames and keep making rice for us Americans.
    1. ScotlandSlag at 4:09am 16th September 2010 redneck idiot go play your halo
  12. ap at 12:49pm 28th April 2010 xbox fanboy
  13. ap at 12:49pm 28th April 2010 xbox fanboy
  14. ECA at 12:48pm 28th April 2010 WOW, pp is a troll.
    I would like to mention that that Had to happen.
    the MS Xbox360 still has problems with about 50% on the return list.
    MS is still, not making money. And probably wont until the Next generation of console.
    Sony PS3 is solid. Sony learned lessons from the Previous console. What they didnt learn was that MS had already jumped on the Net with the Xbox and fixed all their Glitches, and stabilized. They charged money and PAID for the buildup on the net universe.
    With the PS3, sony jumped head first into the Net and found it Strange. They also didnt charge the customer for THEIR net mistakes. Sony has learned quickly and now they have a good service.
  15. ECA at 12:48pm 28th April 2010 WOW, pp is a troll.
    I would like to mention that that Had to happen.
    the MS Xbox360 still has problems with about 50% on the return list.
    MS is still, not making money. And probably wont until the Next generation of console.
    Sony PS3 is solid. Sony learned lessons from the Previous console. What they didnt learn was that MS had already jumped on the Net with the Xbox and fixed all their Glitches, and stabilized. They charged money and PAID for the buildup on the net universe.
    With the PS3, sony jumped head first into the Net and found it Strange. They also didnt charge the customer for THEIR net mistakes. Sony has learned quickly and now they have a good service.
  16. Drycell at 12:45pm 28th April 2010 in reality if you take out the 360 35 - 40% rrod 's from 39 million and adding the 1 million banned consoles it would be behind the ps3 and it had a year head start. And considering now the developers now know how to utilize the ps3 they can make better games on it than before, now with xbox limitations of only using dvds not having enough space to store, you are going to see graphics being cut down example final fantasy.
  17. pp at 12:15pm 28th April 2010 PS3 is gonna alway's stay 3rd place, it's a crap console with last gen graphics only ps3 retard's would buy a ps3.
    1. ScotlandSlag at 4:08am 16th September 2010 actually its the best console of the 3 based on hardware.. its got the best processor, graphics card, cooling system, best player... which is why it cost more and failed less than the 360... them's just the facts dude...
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