A crowd of over 1,000 people mobbed an Indonesian mall for a chance to buy a half priced BlackBerry 9790. Over 90 people passed out in the mob, and at least three people suffered broken bones.
If you thought local Black Friday deals were good, you need to go to Indonesia. A crowd of over 1,000 people formed outside an Indonesian mall on Friday for a sale on the newly released BlackBerry 9790, pictured on the left above. The phone that retails for around $520 was available at half price.
Customers had been in line since 4 pm the day before waiting for the sale to start. Rumors started spreading throughout the massive crowd that there wasn’t enough phones for everyone in line so they started to get a little rowdy. The crowd pushed through a barricade which caused at least 90 people to pass out and three people to suffer broken bones. It took 200 police officers and security guards to restore order to the mob. Three people were rushed to the hospital for treatment to their injuries.
While it might be a little surprising for us here in the U.S. but BlackBerry is by far the most popular phone maker in Indonesia. Four of the top five selling phones are made by BlackBerry. Combine the insane popularity of the device with a half off discount on a recently released device and this sort of situation is predictable.
Local police said that BlackBerry officials will be questioned for failure to provide a safe environment for the sale. The police were not informed by BlackBerry prior to the event, and say that if they were they would have been able to control the situation.
After the initial mob was dispersed phones went back on sale for a short time until ultimately the sale was shut down prematurely. There is no word as of right now if other retailers will attempt a similar promotion, but Indonesians should be able to buy the 9790 at any of their local BlackBerry retailers starting tomorrow.
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