Skip to main content

All the top Apple analysts are predicting lower iPhone sales

google paid to be iphone default search engine apple 6s 7855
Jessica Lee Star/Digital Trends
Most of Apple’s top analysts are predicting the first fall in iPhone sales, after an earlier report suggested large amounts of inventory were being held by suppliers, instead of being shipped to the manufacturer’s factories.

The report also claimed that Foxconn started laying off employees at one of its main factories, after receiving word that Apple needed less iPhone units.

Pacific Crest analysts Andy Hargreaves and Evan Wingren forecast 72.7 million sales in the fourth quarter of 2015 and 49.5 million sales for the first quarter of 2016, down 20 percent on last year, the lowest of the seven summaries given to Business Insider.

UBS analysts Steven Milunovich and Peter Christiansen were more positive, with a forecast of 75 million sales in the fourth quarter, through December 2015, and 50 million sales for the first quarter of 2016, representing an 18-percent drop. The analysts also predicted 220 million sales for 2016 overall, a 5-percent yearly drop.

Kulbinder Garcha of Credit Suisse forecast 76.9 million fourth-quarter sales, up slightly on last year, but 51.9 million first-quarter sales through March, a 15-percent fall from last year. Similarly, Piper Jaffray analyst Gene Munster forecast a small rise in fourth-quarter sales to 75-76 million, but a decline in first quarter sales to 55 million, a 10-percent drop on the previous year.

Katy Huberty of Morgan Stanley, one of the first to lower expectations for iPhone sales, predicted 74 million sales in the fourth quarter of 2015 and 52 million for the first quarter of 2016, with a total projection of 216 million sales in 2016, a six-percent drop.

Stifel analyst Aaron Rakers said the iPhone fourth quarter sales through December will be flat at 74.7 million, but projected 56 million first-quarter sales, representing the lowest drop out of the seven analysts, at eight percent.

Raymond James analysts predicted 224 million to 229 million total iPhone sales over 2016, a 7.2 percent reduction.

When a group of analysts all have similar predictions, they tend to be right. Apple has not said anything about production issues, so we suspect the iPhone 6S and 6S Plus are just not as interesting to customers as the iPhone 6 and 6 Plus were last year. The growth of Huawei in China might also have something to do with lower sales aswell, as the Chinese telecommunications giant begins to cement its position in its home country.

Apple might shake things up with the rumored iPhone 6C or iPhone 5E announcement in March, which could turn the rather bleak predictions into another win for the company.

Editors' Recommendations

David Curry
Former Digital Trends Contributor
David has been writing about technology for several years, following the latest trends and covering the largest events. He is…
Here’s how Apple could change your iPhone forever
An iPhone 15 Pro Max laying on its back, showing its home screen.

Over the past few months, Apple has released a steady stream of research papers detailing its work with generative AI. So far, Apple has been tight-lipped about what exactly is cooking in its research labs, while rumors circulate that Apple is in talks with Google to license its Gemini AI for iPhones.

But there have been a couple of teasers of what we can expect. In February, an Apple research paper detailed an open-source model called MLLM-Guided Image Editing (MGIE) that is capable of media editing using natural language instructions from users. Now, another research paper on Ferret UI has sent the AI community into a frenzy.

Read more
There’s a big problem with the iPhone’s Photos app
The Apple iPhone 15 Plus's gallery app.

While my primary device these days continues to be my iPhone 15 Pro, I’ve dabbled with plenty of Android phones since I’ve been here at Digital Trends. One of my favorite brands of phone has been the Google Pixel because of its strong suite of photo-editing tools and good camera hardware.

Google first added the Magic Eraser capability with the Pixel 6 and Pixel 6 Pro, which is a tool I love using. Then, with the Pixel 8 series, Google added the Magic Editor, which uses generative AI to make edits that wouldn’t be possible otherwise. There are also tools like Photo Unblur, which is great for old photographs and enhancing images that were captured with low-quality sensors.

Read more
Why you should buy the iPhone 15 Pro Max instead of the iPhone 15 Pro
Someone holding an iPhone 15 Pro Max outside on a patio, showing the back of the Natural Titanium color.

If you want the best iPhone money can buy in 2024, you have two options: the iPhone 15 Pro and the iPhone 15 Pro Max. They have the same chipset, similar display technology, nearly identical cameras, etc. It's a really close battle, save for the fact that the iPhone 15 Pro is $200 cheaper.

It might be tempting to save some cash and choose the iPhone 15 Pro, but I recommend you splurge for the larger (and more expensive) iPhone 15 Pro Max. Why? Let me explain.
It's a big iPhone you won't hate using

Read more