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Google gift cards priced for UK, should roll out soon

google play gift cardsSeven months after launching in the US, Google Play gift cards look set to arrive in the UK some time soon, giving Brit-based shoppers wondering what to buy the friend who has everything another option – as long as they own an Android device, that is.

The folks at Android Central spotted new information on the Google Play Gift cards & Google Play balance webpage showing that the cards will be available in £10, £25 and £50 denominations. The update is surely an indication that the Mountain View company is on the verge of rolling out the cards in the UK.

It’s not sure from which locations the cards will available – at the time of writing, the link to a page listing retailers selling the cards takes you to a 404 error page.

When they do become available, the gift cards will be redeemable:

– at play.google.com/redeem by entering the redemption code on the back of the card

– during the purchase flow when you come to choose a payment method

– by using the Redeem option on the Google Play Store app on your device

The maximum amount you’ll be able to hold on a UK gift card will be £2,000, more than enough for even the most heavily addicted Google Play shopper.

The web giant launched its Google Play gift cards in the US last summer, partnering with Target, GameStop and RadioShack to sell cards in $10, $15, $25, and $50 denominations. The cards are good for digital purchases from Google Play, home to a vast range of apps, music, movies, TV shows and digital magazines. However, the vouchers can not be used to buy digital subscriptions, hardware or accessories.