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Sprint, Nextel Complete Merger

Sprint and Nextel today announced they had completed their merger after receiving final federal approval earlier this week. The new company, to be known as Sprint Nextel, will begin trading on the NYSE Monday under the symbol S.

The combined company now brings together more than 44 million subscribers, according to a press release. The new business serves a mixture of consumer, business and government customers. Customers using existing services from either former company will continue as is with their current phones, service plans and features.

As far as name branding goes, Sprint Nextel will go to market using the Sprint brand name, with the Nextel name continuing as a product brand.