Pinterest is launching a bunch of multimedia features to help its community of users recommend and discover more highly rated Pins.
Among the tools is a new checkmark option that can be found alongside the edit icon when click on a Pin. The feature basically lets you keep tabs on the Pins you’ve tried. Checking it off results in the Pin being saved to your profile.
When you find a Pin you want to try, Pinterest now provides you with a new feed that shows you who’s used that idea or product. You’ll be able to see tips and comments from previous pinners — displayed in big, bold text — and add your own.
Pinterest also lets you get visual by adding a photo to the feed instead of just a text comment. Consequently, you can show off a project or recipe you’ve used within its feed with images that illustrate your own take on the idea. The “About This Pin” tab offers a clean interface that tells you how many people have tried a pin, saved it, and recommended it. When you leave feedback, other users will be able to see basic information including your name, profile pic, and the date, alongside a small green smiley (happy), or red smiley (sad).
The new features essentially streamline the discovery process on mobile, making it easier to browse through additional (and more detailed) information, and find practical feedback from other users.
Pinterest told Digital Trends that early results show that people in the United States try food and drink, fashion, and DIY ideas the most. The platform’s U.K.-based users go for home décor, fashion and beauty ideas. Whereas, people in France try DIY, home décor, and food and drink ideas.
The company has not revealed how it will use this data going forward. For example, can we expect to see pins that receive the most recommendations featured in their own category within the app’s search section?
The update is rolling out today on the Pinterest app for iOS and Android, and will be available on the web in the coming weeks.
The service, which brands itself “the digital catalog of ideas,” recently hit a milestone of 150 million monthly active users thanks to a substantial increase in male signups to its platform.
