Pinterest hits 150M monthly users milestone as more men sign up to platform

Pinterest-conversations
A substantial increase in male signups has helped Pinterest reach 150 million monthly active users. The service, which brands itself as “the digital catalog of ideas,” is attracting more male users than ever en route to becoming a genuine threat to its social media rivals in the U.S.

Pinterest founder and CEO Ben Silbermann broke down the numbers in a blog post on Thursday. More than half (80 million) of its user base, and 75 percent of new signups, are based outside of the U.S., which bodes well for the platform’s global prospects.

In terms of demographics, women still outrank men 60-40 percent. However, men are joining at a rapid pace in search of the shopping, DIY, and creative ideas offered by the platform. Silbermann claims there has been a massive 70 percent increase in male signups compared to last year.

By grabbing 70 million monthly users in the U.S., Pinterest has overtaken Twitter (the latter reported 60 million users as of June). Globally speaking, Twitter dwarfs Pinterest with 313 million users worldwide. Nonetheless, it’s a significant milestone for Pinterest, despite the fact it does not categorize itself as a social media site.

Overall, Pinterest has snapped up an additional 50 million users since its previous tally in September 2015. During that time, the company has hired a wealth of experienced personnel, made a number of major acquisitions, and expanded its ad offering.

In terms of updating its platform, Pinterest has focused its efforts on its visual search tool. By incorporating machine learning tech, the visual search mechanism has become integral to the company’s ambition to bridge the world of offline and online retail. It now allows users to search for real-world objects online by simply snapping a photo using their smartphone’s camera.

The recent addition of video ads, and a native video player, should help the company boost its revenue (reportedly expected to be around $300 million this year). Overall, its expansion — alongside the newly released figures — will please investors, especially as talks of an IPO continue to circulate.

Cars

Intel hates that your car is dumber than your phone. Here’s how they’ll fix it

Motorists are often underwhelmed and/or frustrated with their car's native infotainment system, so millions of them rely on Android Auto and Apple CarPlay. Intel is helping Google and Volvo change that by bringing phone-like tech to the…
Computing

Facebook’s crypto isn’t a new Bitcoin, it’s Disney Dollars for a new world order

Facebook has already secured tens of millions in investments for its new cryptocurrency for Facebook known as Libra. The platform is still being developed, but has already brought in backing from Visa, Mastercard and PayPal.
Cars

Ford recalls 1.3 million Explorer and F-150 vehicles over safety issues

Ford announced multiple safety recalls on Wednesday, June 12, the largest of which affects 1.2 million Explorer SUVs over an issue with the suspension that has the potential to affect steering control.
Music

Apple Music vs. Spotify: Which service is the streaming king?

Apple Music is giving Spotify a run for its money, but which service is best for you? In our Apple Music vs. Spotify showdown, we compare and contrast all we know about the two streaming music services.
Social Media

Here's how to link your Instagram, Facebook accounts for social syncing

Instagram and Facebook go hand in hand. Here's how you can make the most of the superior integration offered by the two social media behemoths, which should help your pics gain more exposure in the long run.
Social Media

These are the best ways to make your own animated GIF to share

Love sharing GIFs with your friends and peers, but wish you could make your own? Here's how to do so in Photoshop, or using a few other methods that don't require you to shell out a premium fee with each calendar year.
Social Media

Facebook will pay to spy on you, but you can make more money elsewhere

Facebook's new Study app will track how you use your phone and provide that data to the social media giant. The company will even pay you for it — but likely not very much, especially compared to the market rate for your personal…
Social Media

Zuckerberg may have known more about Facebook’s privacy scandal than we thought

In the midst of an ongoing investigation into Facebook's Cambridge Analytica privacy scandal, a new report suggests that Facebook founder and CEO Mark Zuckerberg may have known about the company's much-criticized approach to privacy.
Mobile

Bored with your Snapchat username? Here's how to change it

We've all been there. You're setting up a new account and just type in whatever pops into your head as a username. Then, later on, you realize that was a mistake. Here's how to change your Snapchat username.
Mobile

Get together with your buddies, talk, and play games with Snapchat's group chat

You can get your friends together for a good time, even if they are hundreds of miles away, by starting up a group chat on Snapchat. Here's how to make a group chat on Snapchat and get the party started.
Cars

Tesla screens may support YouTube with next software update

Tesla CEO Elon Musk announced today at E3 that the infotainment screens will support YouTube video streaming very soon. This most likely lines up with the latest software update that is expected later this year.
Social Media

Instagram is back up after being offline. Here’s the latest on the outage

Instagram finally came back online Thursday afternoon after an outage that lasted just over an hour. The Instagram outage was one of several that hit at the same time, including a several-hour failure at the PlayStation Network.
Social Media

Facebook’s comment-ranking system aimed at taming the dumpster fire

Even by the standards of the internet, Facebook comments are famously awful. Now Facebook is introducing a new comment ranking system to attempt to tackle this problem by promoting quality comments and hiding low quality ones.
Photography

Adobe concocts an A.I. that can detect — and reverse — manipulated photos

The company behind the software that's often used to manipulate photographs may help make it easy to spot a fake photo. Researchers at Adobe recently created an artificially intelligent program that can recognize fake photos of faces.