Don't look now, but Pinterest will be rolling out video ads soon

how to block someone on Pinterest iPad Pinterest app
Marcel De Grijs/123RF
Like Facebook and YouTube before it, online bulletin board Pinterest will soon begin featuring video advertisements. Unlike other social meeting platforms that Pinterest has to compete with, Pinterest is considered a destination for online shopping. That, according to Pinterest product manager Mike Bigdoli, will make the video ads effective.

55 percent of Pinterest users look at the site as a landing place for online shopping. That’s huge compared to the twelve percent who think the same about Facebook and Instagram. Pinterest already has advertising in place with Promoted Pins, and video advertisements will be its second ad system.

Ads will appear in the main feed, but will only play short previews without sound. Once a user clicks on the ad it will play in its entirety complete with audio. The video advertisement will also integrate the pin system that Pinterest is famous for. Advertisers will be able to share pins related to their videos that relate to their products as well as give users a place to purchase the items that are featured in the videos.

The main concern is that Pinterest’s native video player is in its infancy, having only launched three weeks ago. Pinterest isn’t known as a video application, as YouTube is, so there’s no reference for how well video advertising will work in its platform. Bigdoli suggests that users are looking for more video in its boards so these ads may be the beginning of welcome changes.

Advertisers will pay per impression for their ads. This means they pay every time an ad shows up in users feeds even if they don’t click and watch the whole video. There also won’t be an automated bidding system in place for video advertising. Companies wishing to use the service will need to call and speak with a representative from Pinterest to set up their ads. By Wednesday, the new ads will be rolling out in the U.S. and U.K., with other regions to follow up later.

Emerging Tech

Dark side of the moon: Why lunar landing conspiracies flourish online

Social media platforms seemed lovely at first, places to share dumb jokes and the minutiae of everyday life. Those sites have an underbelly, however, and have been a breeding ground for conspiracy theories.
Gaming

CD Projekt Red's next open world RPG is set in a cyberpunk-infused dystopia

CD Projekt Red's Cyberpunk 2077 will see the renowned studio tackle science fiction. Cyberpunk 2077 looks like it could redefine how we perceive open world RPGs. Here's everything we know so far ahead of its April 16, 2020 release.
Social Media

Relax, new Pinterest tools promote mental health for stressed searchers

Need a confidence boost after a Pinterest fail or stressful workday? Stress-related searches will soon link to mental health resources on Pinterest and exercises such as deep breathing and expressing gratitude.
Gaming

These awesome free-to-play games might be even better than the ones you paid for

Believe it or not, free-to-play games have evolved into engaging, enjoyable experiences. Here are a few of our favorites that you can play right now, including Warframe and the perennially popular League of Legends.
Social Media

The FTC will hit Facebook with a $5 billion fine over privacy violations

Facebook has agreed to a $5 billion settlement with the Federal Trade Commission (FTC) over its numerous “privacy missteps." Once it goes through, this would be the largest FTC fine for a major technology company – and a huge chunk of…
News

Lua uses animated emotions to help you keep your plants happy and healthy

The Lua Smart Planter is currently seeking funding on Indiegogo to make this smiling plant pot a reality. The device helps you take care of your plants by showing their needs through a series of animated faces.
News

Facebook says it won’t launch Libra until regulators are happy

Facebook says it won’t roll out its Libra cryptocurrency until it’s fully addressed regulatory concerns – though it added that regulation of the currency itself would largely happen in Switzerland, not the U.S.
Mobile

Flex your thumbs (and your brain) with these fun texting games

Gaming consoles keep getting more advanced, but you can still have fun with the good old Latin alphabet. Here are our picks for the best texting games, so you can make the most fun out of that limited data plan or basic cell phone.
Social Media

Twitter’s mobile-inspired dark mode desktop makeover isn’t just about looks

Twitter.com may have a new look, but it's one that already feels familiar. The new design for Twitter's desktop version borrows heavily from the platform's mobile apps, with a sleeker look, a new dark mode, and easier navigation.
Digital Trends Live

Digital Trends Live: Twitter’s redesign, Libra’s possible delay, Neuralink

On this episode of DT Live, we take a look at the biggest trending stories in tech, including a Twitter redesign, Facebook's delay of Libra, Neuralink's first public event, growing food in space, and the 50th anniversary of Apollo 11.
News

The U.S. Senate really doesn’t like Facebook’s Libra cryptocurrency plans

Facebook Libra had its first big regulatory test when Calibra head David Marcus appeared before the Senate Banking Committee. It didn’t go well. Senators of both parties had major concerns about Facebook's proposed cryptocurrency.
Social Media

Instagram is crashing repeatedly for some users. Here’s the latest on the outage

Thousands of Instagram users said Tuesday that the social media app was repeatedly crashing or not opening at all, the third time in just over a month that the social network has experienced issues.
Web

Dirty deeds are uncovered dirt cheap with these online background check resources

There are plenty of reasons for carrying out a background check, and not all of them are creepy. Here are several methods to run a background check on someone online, whether you need to vet a potential hire or a new babysitter.
Social Media

Study suggests using emojis makes you appear more friendly — even at work

Can emojis be a clue into your personality? A recent survey suggests that emojis make a person seem friendlier and more approachable, even when used within a professional work environment.