Skip to main content
  1. Home
  2. Cars
  3. Reviews

Hitching a ride in Audi’s AI:Me, the autonomous city car of the future

Add as a preferred source on Google
Image used with permission by copyright holder

“Why you can trust Digital Trends – We have a 20-year history of testing, reviewing, and rating products, services and apps to help you make a sound buying decision. Find out more about how we test and score products.“

“We can design everything inside the car differently if the driver becomes a passenger,” explained Immo Redeker, one of Audi’s interior designers, as the autonomous AI:Me concept carefully parked itself under an awning on the sidelines of CES 2020.

Recommended Videos

The technology packed into the AI:Me corresponds to level four on the autonomy scale. The futuristic city car is fitted with a steering wheel and pedals, but it’s capable of driving itself most of the time, especially in urban settings.

The controls are hidden out of sight when they’re not needed, and the cabin looks like nothing you’ve ever seen at a car dealership. Forget dashboards, center consoles, gauges, and air vents; the AI:Me stands out with an open, airy design. Redeker pointed out it’s built using materials more commonly found in a house than in a car.

Recent additions to the Audi range, like the RS Q8, put three screens in front of the driver’s face: one behind the steering wheel, and two on the center stack. There are none here, so what gives?

Look closely, or wait for the car to silently come to life, and you’ll notice the black stripe below the windshield isn’t a piece of decorative trim. It’s the screen. It stretches from side to side to provide key information about the car and its surroundings, and keeps the passengers entertained.

Pushing it to the outer edge of the cabin gives the front passengers extra space, but it also means they’d have to lean forward awkwardly every time they want to select a menu. To solve that , Audi developed eye-tracking technology to detect the icon you’re looking at and sense when you want to select it.

My gaze highlighted several icons as it swept across the screen. When I found the one I wanted, which in this case was the command to order a snack, I kept my stare steady for a few seconds. The system knew I was pining for a donut. It was great; unfilled, and perfectly glazed.

The system knew I was pining for a donut. It was great; unfilled, and perfectly glazed.

The steering wheel is still there, but it’s folded out of sight under a table that looks like a desk you’d find in a boutique hotel. The pedals rest lazily against the floor. Both disappeared when an Audi representative handed me a pair of virtual reality (VR) goggles that transported me to the Chinese countryside.

As the AI:Me zipped around the top of the Aria hotel in Las Vegas, I enjoyed a bird’s eye view of mountains and small villages, and the software’s movements were linked to the car’s. I’ve tested this technology before. Audi had me shoot aliens while an E-Tron lapped a track at 90 mph during CES 2019. This trip to the far east represents a second, more relaxing way to spend time in an autonomous car.

Smartphone integration could play a huge role, and I’m not talking about Android Auto.  Audi developed the AI:Me with car-sharing programs in mind. If it makes production, you’re more likely to share one than buy or lease it.

It’s not unreasonable to assume the infotainment system would tailor the content it displays to each rider’s preferences by identifying them as soon as they hop in, and loading their unique profile. VR integration promises to turn the car into a theater or arcade, too.

If it makes production, you’re more likely to share one than buy or lease it.

When Audi introduced the AI:Me, it explained the concept used a 170-horsepower electric motor mounted over the rear axle. My test took place on a rooftop parking lot closed for the occasion, so I couldn’t test acceleration, braking, or the other parameters I’d normally check out after slipping behind the wheel of a car for the first time.

Whether I’ll ever get the chance to put it through its paces depends on what’s next. Redeker and the members of his team we spoke with stressed the AI:Me is purely a design study, not a thinly-veiled preview of an upcoming addition to the Audi portfolio, and the company hasn’t decided whether to put it in production yet.

The technology packed in it, however, including the stare-controlled infotainment system, will arrive in showrooms in the 2020s. They’ll surely change the way we interact with our cars when they do.

Follow our live blog for more CES news and announcements.

Ronan Glon
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
BYD’s $12,000 Qin Plus DM-i shows how much US buyers are overpaying for their cars
A cheap commuter car that could take you from New York to Miami without refueling? Yes, please.
BYD Qin Plus DM-i feature

BYD has launched the third-generation Qin Plus DM-i in China, and the first thing that caught my eye is its price. According to CarNewsChina, the plug-in hybrid sedan starts at 79,900 yuan, which is about $11,980. That’s an incredibly low price for a brand-new car, especially by US standards.

What’s even more impressive is the range. The Qin Plus DM-i can drive up to 137 miles on electricity alone, which should cover most people’s daily commutes without using a drop of gas. Once the battery runs out, the 1.5-liter engine takes over. Thanks to its 17-gallon tank and roughly 91 mpg with a drained battery, the combined range reaches up to 1,423 miles. 

Read more
Apple edges out a win in the PC market’s worst quarter by stumbling less than everyone else
Apple basically has a bigger share of a shrinking pie.
Computer, Electronics, Laptop

Apple won the PC market’s worst quarter, but that’s not the entire story. It won the race by stumbling less than everyone else.

PC makers shipped just 57 million computers worldwide in Q3, which might look good, but it’s a 21% year-over-year plunge (via Counterpoint Research). And despite Apple’s Mac shipments falling by 11%, to 5.6 million, its market share rose from 8.7% to 9.8%. How did that happen?

Read more
GM is giving OnStar AI smarts and a new way to monitor your parked car
GM's 2027 OnStar overhaul will introduce an AI assistant for natural-language vehicle controls and a new camera feature that records certain incidents around parked cars.
GM OnStar featured

Update (October 22 23:54 PT): In response to our query, GM clarified that offline recording support is already available on eligible vehicles. Like Tesla's Sentry Mode, it requires owners to connect a USB drive to save incident recordings, which can be viewed on the vehicle's infotainment screen. The upcoming Connected Cameras feature will build on this by giving owners remote access to these recordings via the revamped OnStar app, allowing them to check footage without walking out to their car.

General Motors has announced plans to add a new Connected Cameras feature to its OnStar service starting next year, giving drivers a way to monitor parked vehicles remotely and capture footage of certain incidents.

Read more