J.K. Rowling teases ‘Pottermore’

By Ryan Fleming June 17, 2011

It’s tough to know how to classify this article, since no one has any idea what it means yet. The other day a mysterious new webpage appeared on the interwebs, copyrighted by J.K. Rowling. The site, www.pottermore.com, simply features a pair of owls, the name of the site, and a “Coming Soon” notice above Rowling’s signature. Clicking on either of the owls then takes you to a YouTube page that features a countdown timer that will expire on Wednesday the 22nd at 7am EST.

A Twitter page, @Pottermore, has also appeared, which features two posts: The first part of a google puzzle which when pieced together spells “Pottermore,” and the second is a link to the YouTube page.

The speculation has run rampant on what Pottermore is, but according to The Guardian, one thing that Pottemore is not, is a new book.

“All we can say is that Pottermore is the name of J.K. Rowling’s new project. It will be announced soon, and it is not a new book.” A Rep for Rowling told the British paper.

It has been a big week for Harry Potter. First a new trailer for Harry Potter and the Deathly Hallows Part 2 was released, and now this. So what is Pottermore? Your guess is as good as ours.

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Ryan Fleming is the Gaming and Cinema Editor for Digital Trends. He joined the DT staff in 2009 after spending time covering…

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