Skip to main content
  1. Home
  2. Computing
  3. News

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Apple’s secret spring event could be in yet more trouble

Add as a preferred source on Google

Waiting for new Apple products to launch, perhaps at the company’s rumored spring event? Well, according to a new report from Bloomberg’s Mark Gurman, the whole thing might have been delayed and thrown into uncertainty.

In the latest edition of his Power On newsletter, Gurman outlined the scene in spring 2022, during Apple’s second fiscal quarter. During that quarter, Apple launched the Mac Studio, Studio Display, and a new iPhone SE in March. Somewhat ominously, Gurman then explained that “There is no equivalent stream of new products” coming at the same time this year.

Apple CEO, Tim Cook, stands on stage at the September 2021 Fall Apple Event.
Apple

Although Gurman doesn’t state it explicitly, the implication is either that Apple’s rumored spring event will happen later than March 2023, or that there will be no spring event at all.

Recommended Videos

Apple’s second fiscal quarter runs from January to March. If this quarter is as quiet as Gurman predicts, it means we could have many months to wait for new Apple products.

That leaves a lot of products in the lurch. Apple’s spring event is expected to be the launchpad for its mixed-reality headset, as well as the Mac Pro and a slew of other products. Questions have already been asked about whether there will actually be that many devices at the show, and Gurman’s report has made the outlook even grimmer.

When will the event happen?

Apple's new Mac Pro sits on display in the showroom during Apple's Worldwide Developer Conference (WWDC).
Brittany Hose-Small / AFP via Getty Images

Right now, it looks like there are two main possibilities for the spring event. The first is that it is delayed by a few weeks, most likely until April. That scenario would mean it could still reasonably be called a ‘spring’ event while providing enough breathing room between it and Apple’s huge Worldwide Developers Conference (WWDC) in June. It would also fall outside of Apple’s second fiscal quarter, as alluded to by Gurman.

The other possibility is that the spring event has been scrapped altogether and that Apple will either unveil its new products via press releases or at WWDC. This seems less likely given the importance of the headset and Mac Pro to Apple’s future plans.

The mixed-reality headset will be an enormous moment for Apple following years of swirling rumors, and consigning it to a simple press release is the last thing the company will want to do. The Mac Pro, meanwhile, is yet to get an Apple silicon chip. The new version will be a great chance to showcase what its own chips can do in the company’s most powerful Mac (although the beastly M2 Extreme chip reportedly won’t be present).

Gurman’s newsletter also confirmed Apple is working on M3 versions of the iMac and the MacBook Air later in 2023, and that a new MacBook Pro with “OLED screens and long-awaited touch support” is coming in 2025.

Those devices will arrive far too late for this spring. And if Gurman is right, even the products previously nailed on for a spring launch could arrive much later than expected. If you’ve been looking forward to them, you’ll probably have to sit tight for a while longer.

Alex Blake
Alex Blake has been working with Digital Trends since 2019, where he spends most of his time writing about Mac computers…
How to install macOS 27 Golden Gate public beta on your Mac?
From a smarter Siri to a more reliable Spotlight, here's your full walkthrough for installing macOS 27 Golden Gate's public beta today.
macOS 27 Golden Gate

Along with iOS 27’s public beta, Apple has also released macOS 27 Golden Gate’s public beta build, so that early adopters can get their hands on the new features, including Siri AI, and provide timely feedback to help ensure a stable iOS launch in September. 

If you’re sold on all the new features but don’t want to put your faithful MacBook through developer beta duty, a public beta offers a much more refined experience. To install macOS 27’s public beta, follow the steps given below. 

Read more
Microsoft is finally fixing the worst thing about Windows Search, but you can’t try it just yet
Windows Insiders in the Experimental channel are getting a Search experience that finally feels less of a billboard and more of what users actually need.
Page, Text, Person

Windows Search has been a mess for years, and I do not use that word lightly. Open it to find a file, and you get trending Bing topics, Microsoft Store promotions, and an AI tools tile that just opens a browser. 

That is changing, but not immediately for all users. Microsoft is rolling out a batch of Windows Search improvements to Insiders in the Experimental channel, and for once, this isn't just a fresh coat of paint.

Read more
Apple doesn’t want to share this AirPods feature with Meta, but the EU may force its hand
Spring 2027, EU only, built under DMA pressure.
The front of the Ray-Ban Meta smartglasses.

I’ve been an AirPods user for the last four years, and one of the things that makes it genuinely hard to leave behind is the seamless, almost magical pairing experience across devices. Open an AirPods case near your iPhone, and a pop-up appears within seconds. Switch to your Mac and the audio follows. 

However, the experience is limited only to Apple devices. Doesn’t matter whether you have one of the coolest pieces of tech on the market right now; if it’s not Apple, it won’t get the same treatment. However, that might change for the Meta Quest or the Ray-Ban Meta glasses, thanks to pressure from the EU. 

Read more