How to rewatch the iPhone 17 launch at Apple’s ‘awe dropping’ event

Tune in at 10am PT today to watch the iPhone 17 livestream

By John McCann Updated September 9, 2025

Apple Event — September 9

The new iPhone 17 series has arrived, with the stunning new iPhone Air arriving alongside three other phones, plus we got the Apple Watch 11, Watch SE 3, Watch Ultra 3 and the AirPods Pro 3.

That’s a lot of new Apple hardware, and you may be wondering how it all went down. Well, the good news if you can easily rewatch the Apple keynote from Cupertino, California.

When was the iPhone 17 launch event?

The iPhone 17 launch took place on Tuesday, September 9. It lasted one hour and 14 minutes, making it one of the fastest iPhone launch events ever.

How can I rewatch the iPhone 17 launch event?

The event was livestreamed on YouTube, and we’ve embedded the video player at the top of this article for you to rewatch.

What was announced at the iPhone 17 launch event?

iPhone 17 series

iPhone 17
iPhone 17 Pro
iPhone 17 Pro Max
iPhone Air

Apple Watch

Apple Watch 11
Apple Watch SE 3
Apple Watch Ultra 3

AirPods

AirPods Pro 3

Right after the event, we also found out that the iOS 26, iPadOS 26, macOS 26 Tahoe and watchOS 26 software updates would arrive on existing Apple devices on September 15.

Former Managing Editor

John has been a consumer technology & automotive journalist for over a decade.

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