Sony today announced two new additions to its Alpha line of DSLR digital cameras, the 10.2 megapixel A300 and the 14.2 megapixel A350. The cameras are aimed at serious photographers as well as consumers looking to get beyond the constraints of typical point-and-shoot digital cameras. Both cameras feature Sony’s new “Quick AF Life View,” a two-sensor system that enables users to frame images on the cameras’ built-in LCD displays without sacrificing auto-focus speed.
“Mainstream users stepping up to DSLRs are looking for a similar experience to their point and shoot cameras, but without compromise in speed or performance” said Sony Electronics’ director for digital camera marketing Phil Lubell, in s a statement. “Quick AF Live View gives these new models a familiar shooting style without compromising speed—ideal for the growing market of first-time SLR users.”
Both cameras feature 2.7-inch LCD displays that flip out from the camera bodies, Sony’s Bionz image processing engine, image stabilization, and sensitivity down to ISO 3,200. The A300 can shoot at three frames per second, while the A350 can manage about 2.5 frames per second (using the optical viewfinder, not the LCD); both store images to CompactFlash cards. Sony is touting the new slimmer bodies on the cameras as friendlier than the typical DSLR, but both are still compatible with a wide range of lenses and accessories, including vertical grips.
The A300 will ship with 18–70mm lens for about $800, with the A350 will be available in an $800 lens-free edition, or a $900 for a kit with lenses. Both should be available in April. Sony has also announced a new series of lenses for use with its Alpha DSLR line.
