What’s happened? Google has unlocked some of the advanced Gemini features in Google Vids that were previously limited to paid subscribers for anyone with a Gmail account.
- The AI text-to-video creation and editing tool first launched for Google Workspace users last year, but Google expanded access to all users with a Google account earlier this year. However, some of its advanced capabilities were still locked behind a paywall.
- In a recent blog post, Google confirmed that anyone with a Gmail account can now use AI-generated voiceovers, clean up recordings with transcript trimming to remove silences or filler words, and use the built-in AI image editing tools.
Why is this important? By extending advanced AI-powered features to more users, Google has lowered the barrier for video creation.
- Google Vids now makes it easier for beginners and non-creators to produce high-quality videos with cleaner audio and better visuals without spending a dime.
- This move could also boost the tool’s user base, since it makes Google Vids a far more compelling alternative to other paid AI video creation and editing tools.
Why should I care? If you already use the free version of Google Vids, access to these new Gemini-powered tools will let you add more polished voiceovers to your videos, enhance existing recordings, or edit images without spending extra.
- If you subscribed only to get access to one of these features, you can now cancel your subscription and save some cash.
- And if you use a different tool for your AI video creation needs, this update makes it a good time to give Google Vids a try.
What’s next? You can try these advanced Gemini-powered features by heading over to Google Vids on the web and logging in with your Gmail account. The tool offers several features to help you edit your videos or create them from scratch. However, features like text-to-video generation with Veo 3, AI avatar creation, and storyboarding are still limited to premium subscribers.
