What’s happened? AI-made videos are everywhere now, and they aren’t always easy to spot. TikTok is rolling out new tools so you can recognise them more easily and control how much of this content appears in your feed.
- Clearer “Created with AI” labels and stronger automatic detection will help flag videos even when creators don’t disclose their use of AI.
- A new slider in Settings > Content Preferences > Manage Topics lets you increase or decrease how much AI slop you see.
- A new “invisible watermark” to detect AI-created audio and video based on embedded signals, not just user tagging.
- TikTok is also launching a $2 million AI-literacy fund to support educational content about responsible and transparent AI use.
TikTok’s been on a rollout streak, adding a Bulletin Board for creator updates and letting you share Amazon Music tracks directly in the app.
This is important because: Unlabeled AI clips can spread quickly and look real, especially in news-style edits, political content, and even disturbing content generated through AI apps.
- The current C2PA Content Credentials can be stripped during reposts, so TikTok is testing “invisible watermarking,” a hidden tag to keep AI-content identifiable even if it’s edited or reuploaded elsewhere.
- These watermarks will be applied to AIGC made with TikTok’s own tools, including AI Editor Pro, and to uploads that already carry C2PA metadata.
- TikTok will keep using C2PA Content Credentials in addition to invisible watermarks to make labeling more reliable.
Why should I care? If you scroll TikTok daily, these changes directly shape what you’ll see and how you understand it.
- You can now adjust whether you want your feed full of AI-made content, balanced, or almost entirely human-made. It’s your feed, your rules.
- The invisible watermark means fewer hidden AI surprises as it adds a second, harder-to-remove layer of verification.
- If you create content, know that AI-generated videos will get tagged, watermarked, and treated differently. It’s smart to consider how you produce and label your work.
OK, what’s next? TikTok says these updates will roll out globally in phases over the coming weeks.
- Expect the new labels and detection to appear first, followed by the user controls.
- More apps are adopting Content Credentials, meaning labeling should get more consistent across the internet, not just on TikTok.
