The bread and butter of Chinese tech company Hisense is TVs, specifically ones that offer tech often reserved for premium models but at a lower price. And with tech expo CES 2026 being the biggest event of the year for new TV announcements, we’re expecting to soon see what the brand has up its sleeves when it begins on January 6.
Last year’s CES saw Hisense unveil a gargantuan 116-inch TV, called the TriChroma LED, and while its mini-LED goodness never trickled down to smaller screen sizes that we could buy, we probably haven’t seen the last of its RGB Mini-LED tech. Plus, we’ll hopefully see new iterations of the TVs worth buying next year, with the new tech improvements from Dolby.
Unlike some other CES 2026 exhibitors, Hisense hasn’t announced its press event yet, so we don’t quite know what the brand has in store for the annual Las Vegas event. But we can still make some guesses as to what Hisense will announce at CES, based on precedent and how the TV industry has been moving. So let’s take a look through what could show up:
The RGB Mini-LED
Last year, Hisense charged into CES with a big flashy release: the TriChroma LED screen, which we listed both as one of the most exciting TVs of the show, and one of our editors’ overall most impressive picks from CES. So far, though, this tech hasn’t trickled down into anything more affordable than the $24,999 original model.
That’s what lots of TV fans are hoping for in the 2026 CES presentation: actual consumer-friendly sets which use this contrast-boosting and color-improving RGB Mini-LED tech but in a smaller form. Perhaps we could see 55-inch or 65-inch panels which lean into Hisense’s reputation for making top-tier tech more affordable.
Since Hisense unveiled its RGB Mini-LED screen, we’ve seen other brands unveiling their alternatives: Sony, Samsung and TCL all offered up similar tech through 2025. So this kind of screen is expected to be huge at CES this year.
Even more TVs
Of course, Hisense isn’t going to rock up to CES 2026 with a single TV and hope for the best: we’ll probably see the brand unveil its entire line-up of sets for the year, which will include the sets you or I end up buying.
Last year the brand new screens like its OLED range of 4K TVs, several QLEDs like the U6 and U7, and a Samsung Frame rival called the Canvas TV. If you look at our Hisense TV buying guide, you’ll see a long list of sets announced at CES 2025.
It’s almost guaranteed that Hisense will reveal its 2026 series of TVs at CES 2026, likely bringing upgrades and tweaks over the last generation of sets. We’ve already seen the brand unveil TVs with Dolby Vision 2, and this tech could come to more sets very soon. This AI-powered HDR feature, which was unveiled at the tail end of 2025, promises to greatly upgrade image quality for sets that support it.
Another expected change is the increased use of AI features, like picture and audio tweakery, which are coming to basically all TVs on the market.
Projectors and soundbars
We’ll probably also see new projectors unveiled at CES, for those who don’t need a TV. At the 2025 show, the brand brought along several premium short-through options as well as the C2, C2 Pro and C2 Ultra, which are the portable Google TV projectors you can see above.
It’s very likely that we’ll see new projectors from Hisense at CES 2026, possibly a C3 family as well as one or two new top-end short-through options. The company’s efforts seem to be in the latter, which it calls its Lazer TVs.
We could also see some conceptual or prototype projection tech from the company, like its roll-up screen from 2025. These are generally designed to be used with short-throw laser projectors, not TV screens, but they’re still cool to see.
Hisense generally shows off new soundbars at CES too, from its three soundbar series, and so odds are that we’ll see some home theater audio kit from the company too.
One other thing we’ll definitely see? A golf tech company called Golfjoy has confirmed it’ll be offering a virtual driving range at CES, using Hisense’s projection. It sounds like this’ll be part of Hisense’s offerings, so could be a way to see new projection tech.
AI upgrades to appliances
Like many other tech companies, TVs aren’t Hisense’s only product: it also sells appliances like refrigerators, washing machines and ovens. It even has a line of wine storage cabinets.
There’s an appetite for foodie tech at CES, and we’ll probably see the brand show off its existing product lines on the show floor, but it’s unlikely that any such gadgets will take center stage at a press event.
The most interesting features here could be any new AI-powered ones which Hisense adds to its appliances. With Artificial Intelligence being, once again, one of the big buzzwords around the conference, lifestyle tools like Hisense refrigerators’ meal-planning feature could draw eyes just as much as its TVs’ picture optimization AI.
