Rovio and Hasbro team up for Angry Birds Transformers

By Rick Marshall June 16, 2014

rovio hasbro team angry birds transformers — Image used with permission by copyright holder

First they flapped their way into the Star Wars universe. Now, it’s the Transformers. Rovio’s Angry Birds truly are a force to be reckoned with.

Rovio and Transformers license-holders Hasbro announced today that the iconic, barrier-busting birds will get a Transformers makeover in a new line of toys, merchandise, and of course, a mobile game. The upcoming Angry Birds Transformers will use the collectible toy-to-game Telepods system that debuted with Angry Birds Star Wars, allowing players to purchase — wait for it — “Autobirds” and “Deceptihogs” figures that can then be unlocked within the game as playable characters with special abilities.

“We’re really excited to combine the iconic Transformers universe with the quirky world of Angry Birds,” said Blanca Juti, Chief Marketing Officer of Rovio, in a press release announcing the project. “This mash-up is going to appeal to those who grew up with the brand in the ’80s, as well as fans of the brand today.”

There’s no official word on when the Angry Birds Transformers game will be released, but with the toys scheduled to hit shelves later this year, it’s reasonable to expect a similar timeline for the game’s arrival.

Along with announcing the Angry Birds Transformers partnership, the companies also launched a new website for the project at transformers.angrybirds.com, where updates in the coming weeks have been promised.

‘Til all are one, indeed.

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