What do today’s corporate managers want? A digitally mature company, it would seem

digital acumen 33903886 ml
Elizabeth Crego/123RF.com
Looking to up your company’s retention rates? In this digital age, you’d better be ready to keep up with the digital pace. According to a new study released Tuesday by MIT Sloan Management Review and Deloitte Digital, a “significant number of employees and executives … are prepared to leave companies that are falling behind in their digital transformations.” Apparently, keeping employees happy in the 21st century is about more than ping pong tables and dog-friendly offices — it’s about developing digital acumen.

As per the results of the fifth annual Digital Business Study, entitled “Aligning the Organization for Its Digital Future,” around a third of those in corporate leadership positions (think VPs and director-level leaders) say that they’re likely to leave their company in less than a year if they do not have adequate access to resources and opportunities to develop and thrive in a digital environment.

“Evolving to compete in an increasingly digital world, as well as retaining top talent, is about more than implementing additional and better technologies,” said Deloitte Digital’s Doug Palmer, co-author of the report and principal, Deloitte Consulting LLP. Moreover, Palmer noted, “digitally maturing companies,” defined as “companies in which digital technology has transformed processes, talent engagement, and business models,” all shared a number of key characteristics, including “an expanded appetite for risk, rapid experimentation, heavy investment in talent and recruiting, and the development of leaders who excel at soft skills.”

The difference between digitally maturing companies and digitally early-stage companies appears to be a stark one — whereas 75 percent maturing organizations were found to provide their employees with resources and opportunities to develop their digital acumen, only 14 percent of early stage companies could say the same.

Furthermore, while 71 percent of digitally maturing companies surveyed said they could attract new talent based on their implementation of digital technologies, only 10 percent of their early-stage peers said the same.

“Many companies are responding to an increasingly digital market environment by adding roles with a digital focus, or changing traditional roles so that they have a digital orientation. The list of ‘digital’ business roles and functions is extensive and growing,” said David Kiron, executive editor at MIT Sloan Management Review. “What stands out, and what our research shows, is that nearly 90 percent of digitally maturing organizations are integrating their digital strategies with their companies’ overall strategies.”

So if you’re hoping to help your company stand out, standing up for a digitally daring strategy just may be the way to go.

Product Review

Digital Storm’s Lynx PC appeals to gamers with stylish, upgradeable design

Digital Storm’s Lynx provides an excellent alternative to gamers who don’t want to build their own gaming PCs. Equipped with powerful hardware and space for two graphics cards, the Lynx is a PC that’s capable of growing with your…
Photography

Paper designs digitize in real time using an Illustrator-connected paper tablet

Love graphic design, but prefer the feel of real paper? The new Moleskine Paper Tablet - Creative Cloud Connected syncs with Adobe Illustrator in real time, turning paper sketches into digital drawings.
Gaming

How you can share your best gaming moments with friends on the PS4

Check out Digital Trends' quick guide to everything you need to know to save your outstanding PlayStation 4 gameplay moments, share them online, and transfer them to your computer.
Mobile

How to use Samsung's Bixby assistant for all of your smartphone tasks

Samsung Bixby is a powerful tool, but not the most intuitive one we've encountered. Here's how to set up and use every feature of Samsung's digital assistant, as well as what to expect in the future.
Smart Home

Smart home technology may help senior citizens remain independent

Seniors just want to stay active, healthy, and independent and a new survey finds they and their caregivers are willing to adopt smart home technology in order to achieve those goals.
Emerging Tech

Singapore’s stunning airport complex could be a tourist destination in itself

Singapore’s Changi Airport is gearing up for the opening of the Jewel, a beautifully designed shopping, dining, entertainment, and accommodation complex that also features an abundance of greenery.
Mobile

Sprint calls out AT&T's 5G E in full-page New York Times ad

Now that the 4G network has already "evolved," network giant AT&T controversially plans to rebrand potentially millions of 4G smartphones to make it appear as though they are on 5G networks.
Computing

Google may cancel future laptops, tablets as it makes cuts to hardware team

Google could be cutting back on hardware. According to a report from Business Insider, the company is reassigning dozens of employees in its laptop and tablet division as part of "roadmap cutbacks."
Emerging Tech

U.S. hops on Boeing ban bandwagon, grounds 737 Max planes until further notice

The U.S. government, led by an executive order from President Donald Trump, has issued instructions that Boeing must ground all 737 Max aircraft operating inside the United States.
Movies & TV

Disney Plus: Here’s what we know so far about the upcoming streaming service

Disney is bringing the full weight of its massive content library to its own streaming service in 2019. How will Disney Plus compare to Netflix, Hulu, and Amazon Prime? Here's what we know so far.
Mobile

5G is going to cost you a few bucks more, at least on Verizon

Verizon is in the midst of a massive 5G rollout. In addition to fixed 5G service, it will also begin deploying mobile 5G in the coming months. Here's everything you need to know about Verizon's 5G network and when it will be in your town.
Cars

Can electric cars be S3XY? Tesla says yes with the new Model Y crossover

Tesla introduced a crossover named Model Y at its design studio in Los Angeles. It's a more spacious alternative to the Model 3 it shares 75 percent of its parts with, and is a smaller sibling to the Model X.
Mobile

Jury fines Apple $32 million for infringing on three Qualcomm patents

In a serious blow to Apple in its legal battle against Qualcomm, a San Diego jury fined Apple $32 million for infringing on three Qualcomm-owned patents. The decision marks the latest news in a string of court dates for the two companies.
Mobile

Why premium is the most overused, and least understood, word in tech

Everyone has heard the word premium, and many of us will have purchased a premium product, but what does premium actually mean, and why is it used so much in tech? Here's why it's so popular.