Skip to main content

Chevrolet channels the Dark Side with the Trax Midnight Edition

In case you haven’t heard, a small indie film called Star Wars: The Force Awakens came out this month, and its massive success has led to an odd mix of Star Wars-branded products popping up all across the galaxy. You can now buy packs of oranges, water, mouthwash, coffee creamer, and even shower heads adorned with Darth Vader or BB-8 logos, and although Chevy’s latest crossover doesn’t feature any lightsabers or X-Wings, it’s clearly inspired by the iconic sci-fi saga.

Dubbed the Trax Midnight Edition, Chevrolet calls the car a blacked-out “styling statement.” Like Kylo Ren and Vader himself, the car is dressed in ebony from head to toe, including the exclusive wheels, bezels, belt-line molding, and door handles. That’s right, even crossovers can be seduced by the Dark Side.

Recommended Videos

“Introduced just a year ago, the Trax has quickly become an important vehicle for Chevrolet, bringing in new, younger, and more female buyers to the brand,” said Betsy Flegg, senior marketing manager of Chevy Crossovers. “The small SUV segment is the fastest growing in the industry and models such as the new Trax Midnight Edition provide customers an expressive option.”

The sinister aesthetic package will be available in late February 2016 for $500.

As a whole, Chevrolet had a very successful year in 2015, at least in terms of consumer interest. In their respective classes, the brand’s Malibu sedan and Silverado pickup were the most searched vehicles on Google this year. The 2016 Camaro and 2016 Colorado were fourth and eighth in their segments, respectively.

“Search plays a tremendous role in educating customers about our products,” said Paul Edwards, the firm’s vice president of marketing. “To see Chevrolet on top of trending car and truck model searches for 2015 further emphasizes that the product, design, and technologies that make up our vehicles are resonating with consumers.”

Andrew Hard
Andrew first started writing in middle school and hasn't put the pen down since. Whether it's technology, music, sports, or…
2022 Chevrolet Bolt EUV first drive review: Maintaining momentum
A blue Chevy Bolt against a snowy backdrop.

With a range of more than 200 miles, and a base price under $40,000, the first-generation Chevrolet Bolt EV was an electric-car game-changer, but where does Chevy go from there?

For the Bolt EV’s first major update, Chevy redesigned the exterior and interior, and added a second model to the lineup. The 2022 Chevrolet Bolt EUV was meant to be a more SUV-like alternative to the standard Bolt EV, with a more upright profile and more rear-seat space. The EUV is also the first non-Cadillac model to get General Motors’ Super Cruise driver-assist system.

Read more
Chevrolet developing full-size electric pickup truck with 400-mile range
2020 Chevrolet Silverado HD

 

Chevrolet is working on a full-size electric pickup truck, joining the list of brands with such a vehicle in development.

Read more
I tried an e-bike for the first time and now I’m hooked
It’s not about being a 'bike person', it’s about finding small upgrades to everyday life
A woman sitting on the Aventon Pace 4

Before this year, I’d never even touched an e-bike before, and the thought of riding one was never on my radar. With life already in constant motion thanks to two toddlers, biking wasn’t something I ever considered adding to the mix.

I’d always assumed e-bikes were for hardcore commuters or serious cyclists, not someone like me. I wasn’t looking for a big lifestyle change. I just wanted a quicker way to get to the park so we’d have more time to play before dinner.

Read more