The 2017 Acura NSX jams with Van Halen in this high-octane Super Bowl spot

By Andrew Hard Published January 29, 2016

Carmakers are shelling out loads of cash to get their products featured during Super Bowl 50, but it’s pretty clear which car will get the most hype — the 2017 Acura NSX.

The highly-anticipated coupe will star in the brand’s 30-second “What He Said” TV spot, which will air during the first quarter of the big game. Designed, developed, and manufactured in the U.S., Acura calls the NSX “the only supercar made in America,” a theme highlighted by the commercial’s red, white, and blue color scheme. An extended version of the clip can be seen on Acura’s YouTube page.

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The NSX is an intense car with a sharp, modern charm, so the equally intense wailings of David Lee Roth and Van Halen fit in perfectly. Previously unlicensed for advertising, the group’s “Runnin’ With The Devil” single has never been used in a commercial before.

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Acura NSX — Image used with permission by copyright holder

Acura NSX — Image used with permission by copyright holder

Acura NSX — Image used with permission by copyright holder

Acura NSX — Image used with permission by copyright holder

Acura NSX — Image used with permission by copyright holder

Acura NSX — Image used with permission by copyright holder

Acura NSX — Image used with permission by copyright holder

Acura NSX — Image used with permission by copyright holder

Acura will begin accepting orders for the second-generation NSX on February 25, the same day the vehicle’s online configurator goes live. Prices start at a very supercar-like $156,000 (including $1,800 for destination and handling), but with options like different wheels, carbon-ceramic brakes, a carbon fiber roof, and an interior trim package, the cost can surge up to $205,700. For reference, a 2005 NSX costs around $90,000.

The new version only offers one powertrain option — a twin-turbocharged 3.5-liter V6 paired with three electric motors, one at the rear axle and two up front. With their efforts combined, the NSX sends 573 horsepower and 476 pound-feet of torque through a nine-speed dual-clutch to all four wheels, allowing the car to sprint to 60 mph in just 3.0 seconds. Given a long enough stretch of road, the car will reach its top speed 191 mph.

Super Bowl 50 goes down February 7 and features a clash between the Carolina Panthers and the Denver Broncos.

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Former Digital Trends Contributor

Andrew first started writing in middle school and hasn't put the pen down since. Whether it's technology, music, sports, or…

Cars

Buy Now, Upgrade Later: Slate’s $25K Truck Flips the Script on EVs

many hybrids rank as most reliable of all vehicles evs progress consumer reports cr tout cars 0224

A new electric vehicle startup—quietly backed by Amazon CEO Jeff Bezos—is building something bold in Michigan. Not just a car, but a whole new idea of what an EV company can be. Slate Auto is a stealthy new automaker with one mission: ditch the luxury-first EV playbook and start from the affordable —which most drivers actually seek.
The start-up has been operating out of public sight since 2022, until TechCrunch found out about its existence. Of course, creating a little mystery about a potentially game-changing concept is a well-tested marketing approach.
But Slate truly seems to approach EVs in a very different way than most: It isn’t debuting with a six-figure spaceship-on-wheels. Instead, it's targeting the holy grail of EV dreams: a two-seat electric pickup truck for just $25,000. Yep, twenty-five grand. That’s less than a tricked-out golf cart in some neighborhoods. Slate is flipping the Tesla model on its head. Tesla, but also the likes of Lucid, BMW, and to a certain degree, Rivian, all started with high-end vehicles to build brand and bankroll future affordable car. But Slate wants to start with the people’s pickup—and letting it grow with you.
This isn’t just a cheap car. It’s a modular, upgradeable EV that’s meant to be personalized over time. Buy the basic model now, then add performance, tech, or lifestyle upgrades later—kind of like building your own dream ride one paycheck at a time. It’s a DIY car for a generation raised on customization and subscriptions. The company even trademarked the phrase: “We built it. You make it.”
Backing up this idea is an equally bold strategy: selling accessories, apparel, and utility add-ons à la Harley-Davidson and Jeep’s MoPar division. You’re not just buying a vehicle; you’re buying into a lifestyle. Think affordable EV meets open-source car culture.
Slate's approach isn't just novel—it's almost rebellious. At a time when other startups risk folding under the weight of their own lofty ambitions, Slate is keeping things lean, scalable, and customer focused. The company reportedly plans to source major components like battery packs and motors from outside suppliers, keeping manufacturing costs low while focusing energy on design, experience, and upgrade paths.
Sure, it’s all been kept under wraps—until now. With plans to begin production near Indianapolis by next year, the wraps are about to come off this EV underdog.
While, at least in spirit, the U.S. market has been dominated by high-end EVs, Slate’s “start small, scale with you” philosophy might be just the jolt the industry needs.

Cars

Kia EV9 and EV6 now fully qualify for the $7,500 tax credit – except for one trim

Kia EV 9

As Kia reported record first-quarter sales, Eric Watson, Kia America VP of sales, made a point of painting a rosy picture for the future: Now that the latest versions of its two best-selling electric vehicles, the EV9 and the EV6, are in full-scale production at Kia’s plant in Georgia, the road is paved for further sales growth.
After all, when Kia announced it was switching production of the EV9 to the U.S. from South Korea in 2023, it largely based its decision on its EVs being eligible for the $7,500 tax credit on new EV purchases offered under President Biden’s Inflation Reduction Act (IRA).
But the EV9’s battery still came from South Korea and China, which meant it would only receive a partial tax credit of $3,750. Starting this year, the EV9 can qualify for the full $7,500 credit, as Kia switched the sourcing of its battery to its Georgia plant.
As for the EV6, 2025 marks the first time its production takes place stateside, and most of its trims have also become eligible for the full tax credit.
However, there are notable exceptions: Both the EV6 and EV9 GT trims, which are known for providing more horsepower - ie, being faster – and offering a “more aggressive styling and accents”, won’t qualify at all for the tax credit: That’s because production for those vehicles remains based in South Korea, according to CarsDirect, which cited a Kia bulletin to its dealers.
The full credit should still be available for those who lease the vehicles, as leasing does not have the same sourcing requirements under the IRA.
Another big unknown for the GT trims is whether the U.S.’ 25% tariffs on all imported vehicles will again be applied. On Wednesday, President Donald Trump paused most tariffs announced in early April for 90 days.
While prices for the new EV6 and EV9 have yet to be revealed, the combination of the tariffs and the inegibility for the tax credit could seriously dent the appeal of the GT trims.

Android

AR driving at last – this Android Auto feature could mean navigation on smart glass

AR driving

A heads-up display while driving has always been the dream use of AR glasses and now it looks like that could soon become a reality.

Looking at a screen for navigation while driving is undoubtedly a hazard. So overlaying guidance on glasses, that let you keep focused on the road, makes a lot of sense.