Would FCA sell its iconic Alfa Romeo and Maserati brands?

2016 Alfa Romeo 4C
In the automotive world, few names are more iconic than Alfa Romeo and Maserati. But could parent Fiat Chrysler Automobiles (FCA) be willing to sell them?

Both brands have checkered recent histories, and FCA has made efforts to revive Alfa and Maserati. Yet some analysts believe FCA may simply cut the two Italian brands loose in order to improve its financial health, according to Forbes. Current CEO Sergio Marchionne plans to retire in 2018, and hopes to leave FCA profitable and without much debt. Selling Alfa and Maserati could accomplish that, analysts say.

Sales of the two Italian automakers, as well as parts division Magneti Marelli, could make FCA debt free, Alexander Haissl, an analyst with Berenberg Bank, said. The sale of Maserati alone could net $3.6 billion to $4.8 billion, enough to offset most of FCA’s current debt, Haissl added. He believes Magneti Marelli could bring in $2.3 billion to $3.7 billion. Samsung has reportedly shown interest in the division.

It’s unclear whether FCA would actually sell Alfa, given that it just invested significantly in two high-volume models: the Giulia sedan and Stelvio SUV. Both are part of a much-discussed, and much-delayed, plan to revive Alfa as a mainstream automaker. The rear-wheel drive platform used by both models is also expected to be employed by Dodge for future versions of the Charger and Challenger.

Maserati recently got its Levante SUV, which will help the brand take advantage of the public’s seemingly insatiable appetite for utility vehicles. But the rest of the automaker’s lineup is older, and doesn’t hold up as well to the competition. FCA hasn’t been as aggressive with expansion plans for Maserati as it has for Alfa, although it keeps promising a sports car based on the well-received Alfieri concept that first appeared back in 2014.

FCA already spun off Ferrari in 2015, offering 10 percent of its 90-percent stake in the legendary automaker on the New York Stock Exchange (founder Enzo Ferrari’s son Piero kept his 10-percent stake). FCA CEO Marchionne still runs Ferrari, though.

Product Review

The all-new 3 Series proves BMW can still build a compelling sport sedan

Seat time in the entry-level BMW 330i ($41,425) and M340i xDrive ($54,995) will test the German automaker’s commitment to driving dynamics, powertrain refinement, and cutting edge technology.
Gaming

Hey, Sony! If you make a PS2 Classic, it needs these games

158 million PS2 consoles were sold worldwide during its lifecycle, making it the most successful video game console of all time. It was hard, but we narrowed down the PS2's vast library of games. Here are the best PS2 games of all time.
Product Review

Inside Maserati's Levante SUV beats the heart of a Ferrari

Maserati’s luxury SUV gets a shot in the arm by way of Ferrari-derived V8 power, but is it enough to go toe-to-toe with the established players in the high performance sport-utility segment? Let’s find out.
Cars

Pininfarina Battista is a 1,900-horsepower, 250-mph electric supercar

The Pininfarina Battista will be the first production car from famed Italian design firm Pininfarina. Named after company founder Battista Pininfarina, it has a claimed 1,900 horsepower and a $2.5 million price tag.
Cars

LM Industries’ autonomous shuttles head to Phoenix, Sacramento campuses

LM Industries will deploy Olli low-speed autonomous shuttles at school campuses in Arizona and California as part of its ongoing "fleet challenge," which asks local groups to propose uses for autonomous vehicles.
Cars

Bosch’s CES-bound shuttle concept takes us on a trip to a not-too-distant future

Bosch envisions a future in which driverless shuttles occupy their own market segment. The German firm won't build the shuttles, but it wants to provide everything else, ranging from the drive system to the apps used to hail them.
Cars

Driving a prototype 2020 Passat at Volkswagen’s Arizona Proving Ground

Volkswagen’s Arizona Proving Ground is where new cars are tested to the breaking point, including the 2020 Passat midsize sedan. Ride along as the new Passat completes testing ahead of its 2019 launch.
Emerging Tech

A lidar-equipped truck knows exactly how much de-icer to apply on roads

Lidar is best known as the laser-based technology that helps self-driving cars sense their surroundings. But the city of Knoxville has another, more seasonal use for it: De-icing roads.
Product Review

Boring takes a back seat as 2019 Corolla Hatchback mixes fun with practicality

We drive the 2019 Toyota Corolla Hatchback, the latest hatchback to bear the Corolla name. As the best-selling nameplate in automotive history, Toyota has high expectations to meet. This model mostly lives up to the legacy.
Cars

Hertz speeds up car rentals with biometric scan technology

Biometric security technology that uses face, fingerprint, and voice recognition is gaining traction, with Hertz emerging as the latest company to incorporate it into its daily operations.
Mobile

McLaren puts the pedal to the metal in special-edition OnePlus 6T

The OnePlus 6T is yet another flagship killer smartphone, bringing powerful specifications to a much lower price than the competition. Now, OnePlus has teamed up with McLaren for the OnePlus 6T McLaren Edition.
Cars

Aston Martin’s 1,000-hp Valkyrie will boast the Mona Lisa of the engine world

Aston Martin has released new details about its F1-inspired Valkyrie hypercar. Co-developed with Red Bull Racing, the Valkyrie will be one of the most aerodynamic production cars ever made.
Cars

The redesigned 2020 Passat shows Volkswagen still believes in sedans

The sedan segment in America is shrinking, but Volkswagen still believes in it. The German firm has released a teaser sketch to preview the redesigned 2020 Passat it will introduce during the 2019 Detroit Auto Show.
Cars

Infiniti previews its leap into one of the hottest industry segments

Infiniti has released a teaser image to preview a concept it will unveil at the 2019 Detroit Auto Show. The yet-unnamed design study is an electric crossover shaped by Infiniti's newest design language.