The relationship between the American transportation mainstays is still very new, but they’re debuting three exclusive benefits to their customers this month, with more to follow later this year.
The first perk is a Luxury Airport Transfer Program that’s currently being launched at Los Angeles International Airport. The service identifies ConciergeKey members and grants them deluxe, private transportation between gates in a Cadillac CTS, SRX, or Escalade.
ConciergeKey is an enigmatic, exclusive service that sits above Executive Platinum on the airline’s priority list. Its benefits are known only to high profile, high-spending customers who’ve registered as Executive Platinum for several years; reports indicate ConciergeKey members spend around $50,000 a year with the airline.
By the end of 2014, American Airlines hopes to implement similar programs at Dallas/Forth Worth International, LaGuardia, and John F. Kennedy.
The second benefit is the accumulation of AAdvantage frequent flier miles with the test drive of a new Cadillac. When customers call and schedule an appointment ahead of time, they can earn 7,500 miles just by taking a spin in a new CT6.
In addition, the American automaker plans to open “Cadillac exhibits” at major airports soon, but the company didn’t go into any further detail.
“This is just the beginning of the opportunities we see with our partnership with Cadillac,” said Suzanne Rubin, President of the AAdvantage Loyalty Program. “We are thrilled to be able to offer these benefits to our customers.”
With the groundwork of the partnership laid, what benefits could be next for the crossover customers? Perhaps chrome landing gear on select flights? Specialty cocktails for Cadillac owners? The possibilities, as they say, are endless.
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