Chevy turns Volt into a commercial on wheels with bite-sized QR code sticker

2013 Chevrolet VoltVolt QR Sticker

QR codes by and large are pretty lame. By the time you whip out your phone, open the app, and snap your pic, the desire to learn what’s hidden beneath those cryptic squares and dots has all but escaped you. Nevertheless, there are occasions when the oft-ignored technology actually comes in handy, like, say, stickered to your nifty new Chevrolet Volt.

But don’t just take my word for it, 2013 Chevrolet Volt owner and Gigaom journalist Kevin Tofel thinks Chevy’s use for those dust-ridden QR codes is a smart move, too. While Tofel recently explained he doesn’t mind touting the merits of his eco-conscious set of wheels, stating that the QR codes help address people’s misconceptions about the car, its large battery, and gas generator. What’s more, he doesn’t have to be around to explain it; people can just walk up to the vehicle and scan the code.

EPA mandates have already made QR codes commonplace for 2013 car stickers, but in an effort to educate new owners further — and to spread the Volt love to people they communicate with on a daily basis — Chevy has taken to using the bite-sized billboards as a mobile source of promotion, sending drivers of the plug-in hybrid Owners Kits, consisting of among many things  a hardcover book chronicling the Volt from concept to production, 10 small ‘Volt business cards’  to give out when people ask about the car, and of course a QR sticker for your Volt.

It might not seem like a stroke of marketing genius, but Chevy’s move is nonetheless brilliant. During my recent review of the 2013 Chevrolet Volt I was often asked by friends, family members, and random strangers about the politically charged plug-in hybrid. Is it electric? Does it run on gas? How much range does it have? Does it enjoy long drives on the beach? All great questions and ones I was happy to answer. But as much as I loved hearing the sound of my own voice surely there is a better way?

Turns out, there is. Instead of simply scanning the code and being sent directly to Chevy’s website, the QR code sticker being mailed out sends curious onlookers directly to a YouTube video that explains many of the Volt’s features; everything from how the powertrain works (a combination of both all-electric and gasoline); how far the range is on a single charge of its battery; and how long it takes to charge. The video also points out that the Volt is incredibly fun to drive, a sentiment I agree with wholeheartedly.

Chevy’s Volt video is only available in 360p resolution, meaning it might not overwhelm the visual senses, but it won’t sap your data plan either. 

[Volt QR Sticker Image Source: Gigaom]


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