In 1936, British carmaker Atalanta was set to take the sports car world by storm, using an innovative approach to manufacturing that included varied body styles, bespoke construction, and advanced, lightweight designs. Then, in 1939, the world got turned upside down.
World War II wrought havoc on the automotive industry in Europe (among other things), and the conflict’s high demand for raw materials left automakers rummaging for scraps. Without the ability to construct, market, and sell vehicles during the 1930s and 1940s, many companies simply went under, and others lay dormant.
Thankfully, Atalanta is one of the latter, and the classic carmaker is finally ready for its triumphant return to the automotive stage.
The British classic manufacturer is readying its first production car since 1939, an updated version of its 1937 Sports Tourer. It will be shown at the International Concours of Elegance, which begins September 5th.
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According to Atalanta, 90 percent of the vehicle’s components were engineered in house, including the castings, fabrications, forgings, and the traditional hand-built aluminum-over-ash structure.
“Staying true to the original Atalanta design principles, we have enhanced the positive and enjoyable characteristics of vintage motoring in a style that is relevant and exciting today,” said Martyn Corfield, Managing Director at Atalanta Motors.
“As in the 1930’s, Atalanta Motors provides the opportunity to commission an individual driving machine to exacting requirements,” he continued. “The new sports car readily offers an exhilarating drive with assured handling and a supremely comfortable ride.”
The Morgan-rivaling Sports Tourer will be shown alongside a 1937 vintage model for comparisons sake, one that garnered ‘Best in Show’ at the 2007 Cartier et Luxe Concours at the Goodwood Festival of Speed.
Welcome back, Atalanta. The International Concours of Elegance will be held at the Hampton Court Palace in Surrey, U.K.
