Ford B-MAX is Barcelona-bound, will make debut at 2012 MWC

Ford-B-MAX-is-Barcelona-bound,-will-make-debut-at-2012-MWC

When you think of Barcelona’s Mobile World Congress you probably think of the largest mobile showcase event of the year. Mobile devices such as phones, tablets, computers and the like are what will undoubtedly fill the halls at the Fira de Barcelona.

The mobile industry’s leading event, which has been around for over twenty years since its debut in 1987, will likely be the place where the bigwigs of the mobile and tech industry show off their latest and greatest gadgets and gizmos. But what you probably don’t expect to see are cars. That’s about to change. American automotive company Ford is heading to Barcelona, and they’re bringing their tech-laden B-MAX sub-compact multi-purpose vehicle with them.

Lately, Ford has been touting its list of new cars as some of the most technically advanced on the market (an outlook that was clearly echoed by Ford representative and electrification specialist Amy Machesney in a recent interview). With the B-MAX, Ford looks to spearhead that sentiment later this month at the mobile-focused show.

Ford will have a major presence, and be on hand in Barcelona on February 27th, to show off its new B-MAX,. In addition to the car itself, Ford will also use the event to highlight some of new and exciting technologies found within the B-MAX.

At the moment details are thin, but what we can confirm is that the B-Max will  feature a new sliding, Easy Access Door System, a 1.0-litre EcoBoost gasoline engine, or a 1.6-litre TDCi diesel engine.

Ford’s attendance at this year’s MWC is of note for a few reasons. First, it’s the first time in the mobile industry’s conference history that an automotive manufacturer will use the event to unveil a vehicle. Second, Ford’s executive chairman Bill Ford will be the first automotive leader to deliver a keynote at MWC.

With Ford’s scheduled appearance at MWC, the automaker is clearly looking to use the mobile-focused show as a launchpad for the B-MAX, and continue its declaration that the intersection between the automotive and tech industry is rapidly growing. Mobile devices are playing a paramount role in that growing intersection, and Ford believes because of that, consumers are looking to vehicles that have the greatest degree of integration.

While the B-MAX will make an anticipated appearance at this month’s MWC in Spain, Ford still intends on officially unveiling the B-MAX to the automotive world at the 2012 Geneva Motor Show on March 6. 

Cars

Kia’s HabaNiro concept is an autonomous electric car that knows when you’re sad

Debuting at the 2019 New York Auto Show, the Kia HabaNiro concept is supposed to preview the future of the everyday car. That future will include artificial intelligence tech that can read the driver's emotions, according to Kia.
Cars

From rugged wagons to hot sports cars, the 2019 NY Auto Show brought it all

From city cars to supercars, anything goes at the New York Auto Show. Automakers from all over the globe traveled to the 2019 show to unveil their newest concept cars and production models.
Cars

Bored with stock? The best tuner cars are begging to be modified

Modification has been around almost as long as the automobile itself. Here are 25 of the best tuner cars you can find, ranging from American muscle standouts to Japanese drift cars.
Cars

Karma Automotive unveils two head-turning concept cars, quicker 2020 Revero GT

Karma Automotive brought three new cars to the 2019 Shanghai Auto Show, including a long overdue redesigned version of its Revero plug-in hybrid, an all-electric concept car, and a concept coupe designed in concert with legendary Italian…
Cars

Mercedes-Benz gives the tech-savvy 2020 CLA more power at New York Auto Show

Mercedes-Benz introduced the second-generation CLA during CES 2019, and it will expand the lineup when it unveils a midrange model named CLA 35 at the upcoming 2019 New York Auto Show.
Cars

2020 Mercedes-Benz GLC coupe gets a tech upgrade, keeps quirky styling

The 2020 Mercedes-Benz GLC coupe debuts at the 2019 New York Auto Show with an upgraded infotainment system that incorporates Mercedes' digital assistant. The SUV launches later this year with turbocharged four-cylinder power.
Cars

More tech and more space make the Mercedes-Benz GLS the S-Class of the SUV world

Mercedes-Benz introduced the second-generation GLS at the 2019 New York Auto Show. The company's biggest and most luxurious SUV gains more tech features in its quest to become the S-Class of the SUV world.
Cars

Would you buy the Tarok compact pickup truck? Volkswagen wants to know

The Volkswagen Tarok pickup truck concept will make its United States debut at the 2019 New York Auto Show. The truck first appeared at the 2018 Sao Paulo Auto Show, and VW wants to see what U.S. buyers think of it.
Cars

Sick of civilization? Volkswagen’s Atlas Basecamp concept lets you get away

Volkswagen revealed the Atlas Basecamp concept ahead of its debut at the 2019 New York Auto Show. Built for overlanding, this family-hauler was upgraded jointly by Volkswagen and aftermarket manufacturers.
Cars

The 2020 Nissan GT-R Nismo sheds weight, uses racing tricks to stay sharp

The 2020 Nissan GT-R Nismo isn't dramatically different from the 2019 model, but Nissan made changes where it counts. The updated GT-R Nismo is lighter and offers better aerodynamic performance, according to Nissan.
Cars

Nikola previews $80K NZT off-road EV speedster with 590 horsepower

Nikola Motor is taking reservations for the NZT, a high-performance, all-electric off-highway vehicle (OHV). The $80,000 NZT has 590 horsepower, 775 foot-pounds of torque, and reaches 60 miles per hour in 4 seconds.
Cars

21 charged in Chicago carsharing heist; 100+ cars stolen, many still missing

More than 100 Mercedes-Benz vehicles belonging to carsharing service Car2Go were stolen in Chicago. Police are still working to recover all of the cars, which are equipped with GPS, and 21 people have been charged.
Cars

The VR goggles you wear to shoot alien ships is helping Magna design car parts

Canadian automotive supplier Magna has started using virtual reality in its research and development department. The technology helps engineers get a better view of what they're working on, whether it's an interior part or a powertrain.
Cars

Toyota leads $1 billion investment in Uber’s self-driving tech division

In a move that has been a long time coming, Uber filed its S-1 documents, which sets the stage for the company to finally go public with an initial public offering. The company could be valued at more than $100 billion.