Pretty in pink? Infiniti’s Q30 concept makes swoopy North American debut

Nissan’s luxury brand, Infiniti, is bringing an identity crisis to the U.S.

The Infiniti Q30 concept made its North American debut at the 2013 LA Auto Show.

First unveiled at the Frankfurt Motor Show back in September, the Q30 previews a future compact luxury car from Nissan’s upscale brand.

The concept makes the biggest impression with its styling. Infiniti says the Q30 blends the lines of a coupe, the profile of a hatchback, and the stance of a crossover. The overall shape is as chimeric as that description sounds, and it’s definitely more hatchback than coupe.

The Q30 is saved by plenty of interesting lines borrowed from the Etherea, Essence, and Emerg-E concepts, and a front end that seems to have been taken directly from the handsome Q50 sedan.

Those lines continue through the highly-sculpted interior, which Infiniti says is less “clinical” than a typical luxury car’s. There isn’t a horizontal or vertical line to be found, and the purple lighting certainly livens things up.

A front-wheel drive (or possibly all-wheel drive) hatchback wearing a premium badge probably doesn’t sound too appealing to traditional luxury-car buyers, but it’s not meant to.

Infiniti says the Q30 is meant to appeal to younger buyers. Officials say they prefer smaller cars that are not easily categorized.

A similar impulse to broaden appeal is what led Mercedes-Benz to launch the compact CLA-Class “four-door coupe” and GLA-Class crossover, both of which are based on the front-wheel drive platform that underpins the A-Class.

In fact, a production Q30 might share a few bits with the micro Mercs: Infiniti parent Renault-Nissan and Mercedes parent Daimler have forged an alliance, and the compact Infiniti will reportedly be the most visible product of it.

It’s all part of an identity crisis that mirrors the Q30’s coupe/hatchback/crossover design.

Infiniti lacks a definite identity, which is why officials hopes to expand the lineup with smaller, more fuel-efficient models that will appeal to buyers outside the U.S., and more expensive ones that will cement the brand’s reputation as a purveyor of luxury.

It’s always interesting to watch a car brand reinvent itself. We’ll see how that turns out in early 2015, when the production version of the Q30 is slated to go on sale.


BMW’s 2020 M340i will show off mix of tech and luxury at the Los Angeles show

The 2020 3 Series represents the seventh generation of BMW's bread-and-butter luxury sedan. Where previous generations emphasized the driving experience, the 2020 3 Series focuses more on tech than ever before.

Born to run (forever): The most reliable cars you can buy right now

We all dread the thought of our car turning into a money pit, but choosing a dependable vehicle from the start can help us rack up countless care-free miles. Here, we've rounded up some of the most reliable cars available.

Our favorite fuel-efficient cars are as frugal as they are fun

You don't need to opt for a hybrid or an all-electric ride in order to achieve good fuel economy. These vehicles pack both performance and style, whether you're in the market for a luxury sedan or a game-changing pickup truck.

Where are you going this weekend? These 5 off-road vehicles say 'anywhere'

The body-on-frame SUV is going extinct, but there are still several options for buyers looking to skip the asphalt. To help you sort the good from the bad, we've rounded up the best off-roaders currently available.
Digital Trends Live

DT Daily: Waymo’s driverless cars, ‘Fallout 76’ tips, and Racella

In today's episode of DT Daily, we discuss Waymo's foray into the ridesharing sector, along with various tips for making the most of the recently launched Fallout 76. We also sit down with singer Racella to chat about her new EP, Waves.

Want to keep connected on the road? Here are 5 ways to add Bluetooth to your car

The best way to make an old ride feel young again is to bring it up speed with the 21st century. Here's how to properly add Bluetooth to your vehicle, via independent kits, vehicle adapters, or aftermarket head units.

Many adults believe fully self-driving cars are already traversing U.S. highways

The American Automobile Association tested cars with features such as lane-keeping and adaptive cruise control and found them lacking in real-world conditions. Forty percent of surveyed U.S. adults think self-driving cars exist now.

Jeep’s outdoorsy Gladiator pickup truck bares it all ahead of schedule

Jeep will introduce the long-promised Wrangler-based pickup truck at the 2018 Los Angeles Auto Show. Named Gladiator, the model was designed to conquer the great outdoors, not for the construction site.

The hamster-friendly 2020 Kia Soul will rock out at the Los Angeles Auto Show

Kia has released a teaser image to preview the next Soul. Scheduled to make its debut at the 2018 Los Angeles Auto Show, the 2020 Soul will keep the outgoing model's boxy proportions but it will wear a sharper design.

2020 Toyota Corolla sedan aims to offer sharper handling, better tech

The 2020 Toyota Corolla sedan gets the same upgrades as the recently-introduced Corolla hatchback, including a firmer foundation, new engine, and more tech features. Will that be enough to keep the long-lived Corolla nameplate relevant?

Startup Rivian exits stealth mode with a bold promise to electrify off-roaders

Electric car startup Rivian has finally turned off stealth mode and provided details about what it's been working on since 2009. It will build battery-powered off-roaders instead of taking on Tesla and others in the luxury EV segment.

Honda will squeeze another model into its SUV lineup at the Los Angeles show

Honda will introduce a new SUV with a familiar nameplate at the 2018 Los Angeles auto show. It envisioned the 2019 Passport as a five-seater alternative to the eight-seater Pilot. The two models will share a platform and many tech features.

Uber rolls out rewards program that lets its most loyal riders lock in prices

Uber launched a new loyalty program today called Uber Rewards. It offers frequent riders credits to Uber Eats, car upgrades, and the ability to lock in prices on their most traveled routes.

The world’s first 3D-printed titanium wheels are so intricate they look fake

HRE Performance Wheels and GE Additive have teamed up to create the world's first 3D-printed titanium wheels. They are not only impressively durable, but extremely lightweight as well.