Infiniti’s new Q30 concept already facing an identity crisis

infinitis new q30 concept already facing an identity crisis infinti
Infiniti Q30 Conept

Infiniti says that its latest concept car, the Q30, is “not a coupe, not a hatch and not a crossover.” Whatever it is, we know that it’s pink. And it represents Infiniti’s push to grab young luxury buyers.

Set to officially debut at the Frankfurt Auto Show next month, little is now known of the Q30. Going against cars like the Audi A3 and the BMW 1 Series, Infiniti is likely to offer a powerful, yet fuel-efficient four under the hood. And perhaps even a hybrid down the road.

“Q30 Concept embodies Infiniti’s vision to deliver head-turning design, innovative materials with precise fit and finish and passionate craftsmanship, while provoking a radical shift in the premium compact segment,” Infiniti brags in its press release. Aside from the alienating color, we’re not so sure the Q30 is a radical shift.

The new CLA and GLA compact offerings from Mercedes-Benz represent a radical shift with premium lines, power, and materials typically saved for only the highest-end cars. We’ll agree Infiniti has, with the Q30, added some much-needed definition to its woefully round-y lines of late. Aside from that, though, it looks like any other entry-level luxury hatch – one that probably won’t sell that well.

All of this, of course, is only my own wild speculation for the most part. We’ll know more about the Q30 concept on September 10th. So be sure to check back for that and all of our Frankfurt Auto Show coverage.

Cars

Audi’s traffic light information system shows the challenges facing V2X tech

Audi’s traffic light information system is among the first commercial applications of potentially game-changing V2X tech. So how does it work in the real world? We spent a few days getting stuck at red lights to find out.
Product Review

Who needs a Range Rover? BMW’s X7 has better tech and just as much luxury

The 2019 BMW X7 is the German automaker’s long-overdue entry into the full-size luxury SUV segment. Packing three rows of seats and plenty of tech, can the new BMW take on Mercedes-Benz and Land Rover?
Movies & TV

Disney completes its $71.3 billion purchase of 21st Century Fox

Now that Walt Disney Company has closed its $71.3 billion purchase of 21st Century Fox's movie and television assets, what does this future hold for franchises like X-Men, the Fantastic Four, The Simpsons, and the rest?
Mobile

Why premium is the most overused, and least understood, word in tech

Everyone has heard the word premium, and many of us will have purchased a premium product, but what does premium actually mean, and why is it used so much in tech? Here's why it's so popular.
Cars

Waymo boosts robo-taxi plans with new service center in Arizona

Waymo has announced plans for a facility in Phoenix, Arizona, that will help to service, maintain, and grow its fleet of autonomous Waymo One cars. The vehicles operate as part of the company's robo-taxi ridesharing service.
Cars

Vivint’s Car Guard keeps tabs on your vehicle when you’re not in it

A simple plug-in that you can place in just about any vehicle, Vivint's new Car Guard will automatically detect if your car is bumped, towed, or stolen and will alert you about it.
Product Review

The Ferrari Portofino is the super stallion you’ll want to drive every day

With the introduction of the Portofino, Ferrari addresses the California T’s stylistic shortcomings while improving comfort, convenience, and performance. There’s little “entry-level” about this super stallion.
Cars

2020 Mercedes-Benz GLC coupe gets a tech upgrade, keeps quirky styling

The 2020 Mercedes-Benz GLC coupe debuts at the 2019 New York Auto Show with an upgraded infotainment system that incorporates Mercedes' digital assistant. The SUV launches later this year with turbocharged four-cylinder power.
Cars

This modified Land Rover Discovery is heading to Africa to help fight malaria

A Land Rover Discovery will be used by the Mobile Malaria Project for a 3,900-mile trek across Africa to study malaria. The SUV is equipped with a mobile gene-sequencing laboratory, as well as everything necessary for serious off-roading.
Cars

Volvo wants to use speed limiters, in-car cameras, and data to reduce crashes

Volvo believes new tech is the best way to improve car safety. The Swedish automaker will let owners set speed limits when loaning out their cars, install cameras to monitor drivers, and use data to design better safety features.
Cars

BMW 2 Series Gran Coupe teased way ahead of its November debut

The BMW 2 Series Gran Coupe is coming to the United States, eventually. The new compact BMW won't be unveiled until the 2019 Los Angeles Auto Show in November. The Gran Coupe will be based on a front-wheel drive platform.
Cars

Tesla lets you skip the dealership, order a car from the comfort of your couch

Tesla has always bypassed traditional dealerships, and it has now adopted an online-only sales model that lets customers configure and order their car without leaving their couch. Here's what you need to know.
Cars

Autonomous shuttle rides coming to New York City via Optimus Ride

Workers at the Brooklyn Navy Yard in NY City will soon be able to make their way around the 300-acre industrial park in Optimus Ride's self-driving shuttles. The tech startup says it's the first trial of its kind in the state.
Cars

Renault-Nissan-Mitsubishi group uses Microsoft cloud platform for connected cars

The Renault-Nissan-Mitsubishi Alliance is launching a new cloud platform for its cars. Based on Microsoft Azure, the Alliance Intelligent Cloud will enable features like connected services and over-the-air updates.