Jaguar lights up Sydney with F-Pace-inspired LED installation

Here’s a bit of extreme marketing: On top of appearing in commercials and swarms of social media posts, the Jaguar F-Pace SUV is getting its own light show at the Vivid Sydney culture and technology festival in the Australian city.

Organized by the Technical Direction Company and created by the Spinifex Group, “The Art of Performance” uses LED lighting and projection mapping to show off the F-Pace in a new, decidedly trippy way. An actual F-Pace is placed on an angled podium, backed by a diamond-shaped LED video wall. Festival visitors press a “start” button inspired by the one used to start the car’s engine to launch the light show.

Read more: Jaguar F-Pace breaks Guinness World Record for loop-the-loop

The technology is used to project a number of different effects over the F-Pace. Streaks of light flow over the car to create the illusion of motion, then the Jag appears to be encased in some sort of chrysalis, with an image of an actual jaguar leaping onto the roof. The effects get more colorful and more elaborate, making it appear as though the F-Pace is driving through an acid trip come to life. Finally, viewers get an idea of what the F-Pace really looks like, as white lights highlight the wheels, grille, headlights, and various trim pieces and body lines.

The F-Pace itself is an important vehicle for its maker. Jaguar claims its first SUV will maintain the brand’s reputation for sportiness thanks to a relatively lightweight aluminum chassis and some sporty powertrain options. Jag will offer 340-and 380-horsepower versions of its 3.0-liter supercharger V6, plus a more economy-minded 2.0-liter turbodiesel four-cylinder that makes 180 hp. Styling is inspired by the C-X17 concept, and borrows heavily from the XE and XF sedans. SUV sales are booming, but the F-Pace will still have to be a true Jaguar in order to be successful.

Product Review

Mercedes-Benz updates the timeless G-wagen for the modern world

For decades, the G-Class has been an outlier in the Mercedes-Benz portfolio, a body-on-frame brute with the soul – and driving manners – of an off-road pickup. With the all-new G550, Mercedes seeks to smooth out some of the rough edges.

When you're ready to shoot seriously, these are the best DSLRs you can buy

For many photographers the DSLR is the go-to camera. With large selection of lenses, great low-light performance, and battery endurance, these DSLRs deliver terrific image quality for stills and videos.

Audi is advancing the tech that teaches cars to talk to traffic lights

Audi is teaching its cars the language of traffic lights. The company developed technology that tells motorists what speed they should drive at in order to catch as many green lights as possible.
Smart Home

No strings attached: This levitating lamp uses science to defy gravity

Now on Kickstarter, the Levia lamp is a cool industrial-looking lamp which boasts a levitating bulb. Looking for a table light that will dazzle visitors? You've come to the right place.

Psychedelic Volkswagen Microbus from Woodstock returns for an encore

With its trippy paint scheme, the Volkswagen "Light" bus became a symbol of the 1969 Woodstock music festival. VW teamed up with the artist who created this rolling mural to stage a comeback in time for Woodstock's 50th anniversary.

2019 RAM 1500 Classic Warlock special edition: Badass style without the whoop

If you like the looks of blacked-out badass trucks without the cost of a desert racer, FCA announced the 2019 Ram 1500 Classic Warlock, a special edition pickup that focuses on appearance with only a touch of additional off-road capability.

2020 GMC Acadia toughens up on the outside, gets smarter on the inside

The 2020 GMC Acadia crossover gets styling updates and a more rugged AT4 trim level. Under the skin, the Acadia sports a new turbocharged four-cylinder engine and a wider array of tech features.

Nissan is using old Leaf batteries to power and connect off-the-grid campers

Nissan has teamed up with trailer manufacturer Opus to design a mobile, weatherproof power pack built with battery cells sourced from the first-generation Leaf. Called Roam, the pack stores enough electricity to power a camper for up to a…

Alfa Romeo’s latest Ferrari-powered F1 race car is ready to hit the track

Alfa Romeo is doubling down on Formula One racing after a decades-long hiatus. Now essentially a support team for Ferrari, its 2019 driver lineup includes a former world champion and a potential future star.

Researchers teach self-driving cars to predict pedestrians’ next moves

University of Michigan researchers are developing a system that teaches self-driving cars to predict pedestrian movement. Humans don't always act in their own best self-interest, so autonomous cars will need to practice protective driving.

Subaru’s latest VIZIV concept car is pumped full of adrenaline

The Subaru VIZIV Adrenaline is the seventh member of the Japanese automaker's family of VIZIV concept cars. It debuts at the 2019 Geneva Motor Show, but for now, all we're getting is a shadowy teaser image.

Waymo rules and Apple trails in California self-driving car benchmarks

California's DMV releases annual reports of self-driving car disengagements on public roads. In the most recent reports. Waymo had the best performance, GM Cruise came in second, and Apple's self-driving program was in last place.

Watch a modified Audi e-tron electric SUV drive straight up a ski slope

A modified Audi e-tron climbed up an 85-percent gradient on an Austrian ski slope in a tribute to a classic Audi commercial. The vehicle used for the stunt sported an extra electric motor and spiked tires.

Mamma mia! Alfa Romeo will unveil a new model at the Geneva Auto Show

Alfa Romeo told Digital Trends it will unveil a new model at the 2019 Geneva Auto Show. It stopped short of revealing what it has in store, but rumors claim it will be a crossover positioned below the Stelvio.