Jaguar lights up Sydney with F-Pace-inspired LED installation

Here’s a bit of extreme marketing: On top of appearing in commercials and swarms of social media posts, the Jaguar F-Pace SUV is getting its own light show at the Vivid Sydney culture and technology festival in the Australian city.

Organized by the Technical Direction Company and created by the Spinifex Group, “The Art of Performance” uses LED lighting and projection mapping to show off the F-Pace in a new, decidedly trippy way. An actual F-Pace is placed on an angled podium, backed by a diamond-shaped LED video wall. Festival visitors press a “start” button inspired by the one used to start the car’s engine to launch the light show.

Read more: Jaguar F-Pace breaks Guinness World Record for loop-the-loop

The technology is used to project a number of different effects over the F-Pace. Streaks of light flow over the car to create the illusion of motion, then the Jag appears to be encased in some sort of chrysalis, with an image of an actual jaguar leaping onto the roof. The effects get more colorful and more elaborate, making it appear as though the F-Pace is driving through an acid trip come to life. Finally, viewers get an idea of what the F-Pace really looks like, as white lights highlight the wheels, grille, headlights, and various trim pieces and body lines.

The F-Pace itself is an important vehicle for its maker. Jaguar claims its first SUV will maintain the brand’s reputation for sportiness thanks to a relatively lightweight aluminum chassis and some sporty powertrain options. Jag will offer 340-and 380-horsepower versions of its 3.0-liter supercharger V6, plus a more economy-minded 2.0-liter turbodiesel four-cylinder that makes 180 hp. Styling is inspired by the C-X17 concept, and borrows heavily from the XE and XF sedans. SUV sales are booming, but the F-Pace will still have to be a true Jaguar in order to be successful.


Family feud: Huawei P30 Pro vs. P20 Pro vs. Mate 20 Pro camera shootout

The Huawei P30 Pro's camera has an amazing zoom mode and low light capabilities. But take these away, and how does it compare when facing its sibling phones, the P20 Pro and Mate 20 Pro, taking regular photos?

Light up your external GPU with Razer’s new Core X Chroma enclosure

The Razer Core X Chroma external graphics card enclosure is big enough for three-slot graphics cards, with enough space for a 700w PSU and it brings back the RGB lighting of the Core V2 — all for the same price as its predecessor.
Emerging Tech

How MIT hacked horticulture to cultivate a hyper-flavorful basil plant

At MIT, Caleb Harper used his personal food computers to alter the climate in which he grew basil. Exposing it light for 24 hours a day changed the flavor profile of the plant, making it spicier and stronger.
Emerging Tech

Our nearest exoplanet, Proxima b, could have a large and chilly neighbor

Our nearest exoplanet discovered so far is Proxima b, which orbits the star Proxima Centauri located 4.2 light-years from Earth. Now new evidence suggests that Proxima b might have a neighbor, Proxima c.

With drift mode, Kia’s Stinger GTS lets you unleash your inner hooligan

Debuting at the 2019 New York Auto Show, the limited-edition Kia Stinger GTS gets a trick all-wheel drive system that should enable plenty of sideways action. But only 800 buyers will get to try it.

Technology trickles down from above to make the new 2019 Audi Q3 smarter

The redesigned 2019 Audi Q3 makes its U.S. debut at the 2019 New York Auto Show. The firm's smallest SUV receives tech features like a virtual cockpit and a single screen variant of MMI Touch Response from bigger models.

Kia’s HabaNiro concept is an autonomous electric car that knows when you’re sad

Debuting at the 2019 New York Auto Show, the Kia HabaNiro concept is supposed to preview the future of the everyday car. That future will include artificial intelligence tech that can read the driver's emotions, according to Kia.

Mercedes-Benz gives the tech-savvy 2020 CLA more power at New York Auto Show

Mercedes-Benz introduced the second-generation CLA during CES 2019, and it will expand the lineup when it unveils a midrange model named CLA 35 at the upcoming 2019 New York Auto Show.

2020 Mercedes-Benz GLC coupe gets a tech upgrade, keeps quirky styling

The 2020 Mercedes-Benz GLC coupe debuts at the 2019 New York Auto Show with an upgraded infotainment system that incorporates Mercedes' digital assistant. The SUV launches later this year with turbocharged four-cylinder power.

More tech and more space make the Mercedes-Benz GLS the S-Class of the SUV world

Mercedes-Benz introduced the second-generation GLS at the 2019 New York Auto Show. The company's biggest and most luxurious SUV gains more tech features in its quest to become the S-Class of the SUV world.

Would you buy the Tarok compact pickup truck? Volkswagen wants to know

The Volkswagen Tarok pickup truck concept will make its United States debut at the 2019 New York Auto Show. The truck first appeared at the 2018 Sao Paulo Auto Show, and VW wants to see what U.S. buyers think of it.

Sick of civilization? Volkswagen’s Atlas Basecamp concept lets you get away

Volkswagen revealed the Atlas Basecamp concept ahead of its debut at the 2019 New York Auto Show. Built for overlanding, this family-hauler was upgraded jointly by Volkswagen and aftermarket manufacturers.

The 2020 Nissan GT-R Nismo sheds weight, uses racing tricks to stay sharp

The 2020 Nissan GT-R Nismo isn't dramatically different from the 2019 model, but Nissan made changes where it counts. The updated GT-R Nismo is lighter and offers better aerodynamic performance, according to Nissan.

Nikola previews $80K NZT off-road EV speedster with 590 horsepower

Nikola Motor is taking reservations for the NZT, a high-performance, all-electric off-highway vehicle (OHV). The $80,000 NZT has 590 horsepower, 775 foot-pounds of torque, and reaches 60 miles per hour in 4 seconds.