Every new car developed by Jaguar Land Rover after 2020 will be electrified

Jaguar Land Rover
Ronan Glon/Digital Trends
Jaguar – Land Rover is taking its electrification offensive to the next level. The British company has boldly announced every car it develops after 2020 will be electrified in one way or another.

“From 2020 all our new vehicles will be electrified, giving our customers more choice. We will introduce a portfolio of electrified vehicles across our model range, embracing fully electric, plug-in hybrid, and mild hybrid cars and SUVs,” affirmed Jaguar – Land Rover boss Dr. Ralf Speth while speaking at the first JLR Tech Fest in London, England.

The decision to put a battery pack in every new car applies to both the Jaguar and Land Rover brands. It’s crucially important not to confuse electrified and electric, however. Customers will still be able to buy a Jaguar or a Land Rover with a gasoline- or diesel-burning internal combustion engine after 2020, but it will also come with an on-board electric motor to help improve gas mileage and reduce exhaust emissions. Rival Volvo made a similar announcement in July, though it’s aiming for 2019 as the tipping point.

Jaguar’s first all-electric car will be the production version of the I-Pace concept shown last year at the Los Angeles Auto Show. Speth confirmed the crossover will arrive in showrooms next year, meaning it will probably be branded a 2019 model. When it lands, it will be the Tesla Model X‘s first direct rival, and the first of an array of so-called Tesla killers from mainstream luxury brands. Rumors indicate Jaguar’s range-topping XJ will go electric when it gets replaced around the turn of the decade, but executives haven’t spoken about product plans beyond the I-Pace.

Looking beyond 2020, Speth believes the automotive industry’s shift towards electrification and autonomy will have far-reaching effects.

“Changes in mobility, changes in technology will change the geopolitical map of the world,” Speth predicted. To illustrate his point, he pointed out that the price of common goods could fall as autonomy spreads across the freight industry and lowers the price of transporting goods across a continent. Reduced demand for foreign oil, meanwhile, could lower the price of a barrel to about $25, and make oil-rich nations less powerful.

“The opportunities are great,” he concluded. “At Jaguar – Land Rover our journey has already started.”

Cars

Ford’s Mustang-inspired electric crossover will spawn a Lincoln luxury version

Lincoln will get its own version of parent Ford's first mass-market, long-range electric vehicle. While Ford's version will have styling inspired by the Mustang, Lincoln will take a more traditional approach.
News

Ford has a plan to future-proof the hot-selling F-150 pickup truck

Worried about the threat of rising gas prices, Ford will add the F-150 to its growing portfolio of electrified vehicles. It is currently developing a hybrid F-150, and it will release an electric version of the next-generation truck.
Cars

2020 Ford Explorer branches out with sporty ST, efficiency-focused hybrid models

The 2020 Ford Explorer gets two variants never before seen on Ford's stalwart family hauler. The ST focuses on performance, while the hybrid aims for decent gas mileage. Both models will debut at the 2019 Detroit Auto Show.
Cars

Cadillac is finally ready to take on Tesla with its own electric car

At the 2019 Detroit Auto Show, Cadillac announced plans for its first electric car. The unnamed model will be a crossover, based on a new platform to be shared with other General Motors brands.
Cars

Nissan IMs concept teases a future long-range, autonomous electric car

Debuting at the 2019 Detroit Auto Show, the Nissan IMs is an electric car with a 380-mile range, autonomous-driving capability, and a backseat designed for being chauffeured. Too bad it's just a concept car.
Cars

The 2020 Lexus RC F goes on a diet to run faster and hit harder

The Lexus RC F has been one of the heavier cars in its competitive set since its introduction. The Japanese firm's engineers set out to shed weight as they gave the model a mid-cycle update.
Cars

Lexus LC convertible concept teases a new open-air flagship

Debuting at the 2019 Detroit Auto Show, the Lexus LC convertible concept adds open-air motoring to the sleek LC's resume. But Lexus won't commit to a production version of the car just yet.
Cars

Fast and Furious fans get revved up: Toyota’s Supra sports car is back

The 2020 Toyota Supra made its long-awaited debut at the 2019 Detroit Auto Show. The resurrected sports car, famous for a role in The Fast and the Furious, goes on sale in the U.S. this summer.
Cars

Muscle cars, trucks, and EVs roared into the subdued 2019 Detroit Auto Show

The 2019 Detroit Auto Show was the quietest edition of the event in recent memory, but that doesn't mean nothing significant happened inside the Cobo Center. Here are the new cars and concepts we saw at the show.
Cars

Big tech, bigger grille: BMW updates its 7 Series flagship for 2020

The BMW 7 Series will enter the 2020 model year with a host of updates inside, outside, and under the sheet metal. The new-look nose with a jumbo grille hides updated engines, while passengers benefit from smart tech features.
Emerging Tech

Ford’s sweaty robot bottom can simulate 10 years of seat use in mere days

Ford has developed 'Robutt,' a sweaty robot bottom that's designed to simulate the effects of having a pair of human buttocks sitting on its car seats for thousands of hours. Check it out.
Cars

In McLaren’s 600LT Spider, the engine is the only sound system you’ll need

The McLaren 600LT Spider is the inevitable convertible version of the 600LT coupe, itself a lighter, more powerful version of the McLaren 570S. The 600LT Spider boasts a 592-horsepower, twin-turbo V8, and a loud exhaust system to hear it…
Cars

Robomart’s self-driving grocery store is like Amazon Go on wheels

Robomart's driverless vehicle is like an Amazon Go store on wheels, with sensors tracking what you grab from the shelves. If you don't want to shop online or visit the grocery store yourself, Robomart will bring the store to you.
Home Theater

Spotify adds simplified Car View mode for Android users

What was once just a test is now a reality: Spotify is rolling out a new, simplified in-car user interface for all Android users called Car View, which automatically engages when the app detects a car Bluetooth connection.