Skip to main content

Lordstown Motors starts taking orders for electric, 600-hp pickup truck

Image used with permission by copyright holder

Flush with cash from General Motors, startup automaker Lordstown Motors is moving full speed ahead with the development of an electric pickup truck it hopes will beat comparable models made by Tesla, Rivian, Ford, and others. The company announced the Endurance — its upcoming entry into the burgeoning segment — will be the first to hit the market, and it released preliminary technical specifications as it began taking orders for the model.

The vast majority of electric cars sold new in 2019 are equipped with one electric motor per axle (two-wheel-drive models have a single motor, while the ones with all-wheel drive use two). Using technology licensed from another startup named Workhorse, Lordstown plans to develop an innovative four-wheel-drive, 600-horsepower powertrain that assigns one electric motor to each wheel, so four in total. Rivian packed similar technology into the R1T it unveiled in 2018.

This layout makes it easier to control how much torque is transferred to each wheel, which should come in handy when off-roading. Other details such as range, payload, and towing capacity remain under wraps. The company’s preview images suggest the Endurance will wear a futuristic design characterized by a tall front end with a body-colored insert, razor-thin headlights, a boxy cab, and pronounced wheel arches. It almost looks like the Chevrolet Silverado of the future.

Lordstown pledged its truck will offer at least 200 miles of driving range, though it realistically needs twice that number to keep up with the competition and live up to its name, and it pegged the truck’s towing capacity at 6,000 pounds. An on-board power outlet will let users run tools and charge their devices off the grid by drawing electricity from the battery pack.

Starting a car company that reliably makes millions of vehicles annually is more difficult than many assume. Lordstown at least has a significant advantage in this regard. It purchased the Lordstown, Ohio, factory that General Motors closed in March 2019 and it plans to build the Endurance there starting in the fourth quarter of 2020. The company will rehire as many laid-off workers as possible; they’re men and women who know the plant inside and out, and bring a tremendous amount of experience in car-making to the project. Ramping up production in about a year sounds ambitious, even with a $40 million loan secured from General Motors.

If you’re convinced by Lordtown’s approach to electrifying the pickup truck segment, you can send the company a refundable, $100 deposit to secure an early spot in line. The Endurance will carry a base price of $52,500 before incentives enter the equation. It will be the company’s first model, so buyers will be eligible to claim the full, $7,500 tax credit from the federal government. There’s no word yet on whether options and other variants will be available.

Updated on December 23, 2019: Added full technical specifications.

Editors' Recommendations

Ronan Glon
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
GMC poured all of its truck-making expertise into the Sierra EV pickup
A 2024 GMC Sierra EV towing an Airstream trailer.

The Chevrolet Silverado and GMC Sierra pickup trucks are twins, and that will continue to be the case when they go electric.
Chevy unveiled its Silverado EV at CES 2022, and now it’s GMC’s turn. The 2024 GMC Sierra EV borrows some key features from its Chevy sibling, as well GMC’s first electric truck — the Hummer EV. Some of those features were actually pioneered by General Motors two decades ago on non-electric trucks, and are now making a comeback.
You can reserve a Sierra EV now, but deliveries aren’t scheduled to start until early calendar-year 2024. Production starts with a high-end Denali Edition 1 model, with other versions arriving for the 2025 model year.

The Sierra EV updates the design language of the internal-combustion GMC Sierra for the electric age. A big grille is no longer needed for cooling, but it’s still an important styling element that designers didn’t want to break away from, Sharon Gauci, GMC executive director of global design, explained to Digital Trends and other media in an online briefing ahead of the truck’s reveal. The grille shape is now outlined in lights, with an illuminated GMC logo.
Like the Hummer EV and Silverado EV, the Sierra EV uses GM’s Ultium modular battery architecture which, among other things, means the battery pack is an integral part of the structure. So unlike most other trucks — including the rival Ford F-150 Lightning — the Sierra EV doesn’t have a separate frame. The cab and bed are one piece as well, all of which helps increase structural rigidity.
The Sierra EV also borrows the Midgate setup from the Silverado EV. First seen on the Chevy Avalanche and Cadillac Escalade EXT in the early 2000s, it allows the bulkhead and glass behind the cab to be removed, effectively extending the bed. Combined with the fold-out MultiPro tailgate from the internal-combustion Sierra, it can expand the default 5.0-foot, 11-inch bed length to 10 feet, 10 inches. A frunk (GMC calls it the “eTrunk”) provides covered storage space as well.
Because it’s pitched as a premium vehicle, the Sierra EV gets upscale interior materials like open-pore wood trim and stainless steel speaker grilles for its Bose audio system. But the design itself, with a freestanding portrait touchscreen and rectangular instrument cluster, looks suspiciously similar to the Ford Mustang Mach-E cabin. The touchscreen even has the same big volume knob as the Ford. We hope GMC’s lawyers are ready.

Read more
Tesla’s electric Semi truck coming sooner than expected
tesla electric semi truck debut delivery rec

Tesla boss Elon Musk has said the 500-mile-range version of the company’s all-electric Semi truck will start shipping before the end of this year.

The launch date is earlier than expected after the CEO said in January that the company wouldn’t be introducing any new vehicles this year, suggesting that the truck would land some time in 2023.

Read more
Cadillac Lyriq first drive review: Electric manifesto
Front three quarter view of the 2023 Cadillac Lyriq electric SUV.

The 2023 Cadillac Lyriq feels like it’s taken forever to arrive, and not just because Cadillac first showed it almost two years ago. This electric SUV is also a big step toward fulfilling General Motors’ EV potential.

GM showed that it could be a leader in electrification with the Chevrolet Bolt EV, but never seemed confident enough in the little electric hatchback to aggressively promote it. The GMC Hummer EV debuted GM’s next-generation Ultium tech, but in the form of a four-wheeled vanity project targeting a small market niche.

Read more