Maserati pinning hopes on BMW-battling Ghibli model to increase annual sales

maserati quattroporte

Word has come from Autocar this morning that Maserati is ready to unveil a new smaller Quattroporte-based sedan called the Ghibli. The amusingly named Italian four-door is said to be ready for launch at the Shanghai Auto Show later this year.

Looks like Maserati is making a big push for increased market share over the next few years. According to Autocar, the Fiat-owned luxury automaker wants to surpass 50,000 annual vehicle sales. To put that in perspective, Maserati only sold 6,200 units worldwide last year.

A nearly tenfold sales jump will require some pretty awesome cars. Maserati hope the Ghibli just might be the vehicle to help bolster sales.

The Ghibli is based upon the new Quattroporte steel chassis, which is based upon the Chrysler 300 chassic, which is based upon the Mercedes E-Class chassis from the early 90s. So it’s fair to say the Ghibli isn’t off to the best start. Thankfully, things get better from there.

The Ghibli will be 300 mm shorter than the new Quattroporte and on par with the BMW 5 series in overall size.

Under the hood, Maserati will offer three engines: a 3.0-liter twin turbocharged V6, a 3.8-liter V8, and yet to be specified diesel engine. We wager it’ll probably be the Fiat-derived diesel found in the new Jeep Grand Cherokee. The V6 will produce 385 horsepower and the V8 will pump out 480 horses. Both engines will be mated to an eight-speed automatic, complete with paddle shifters.

No other stats are currently known about the Ghbili, codenamed the M157 by Maserati. But a cheaper, smaller version of the Quattroporte could do quite well, especially in places like Los Angeles where the 5 Series is a bit played out.

As soon as more is known or some pictures surface of the Ghibli, we’ll be sure to bring them to you.

Product Review

Audi built an electric SUV for buyers who want gasoline-free to mean stress-free

We finally got to spend time behind the wheel of the electric 2019 Audi E-Tron bustling cities and arid desert of the United Arab Emirates to see how it compares with Jaguar and Tesla's competitors.
Cars

Pininfarina Battista is a 1,900-horsepower, 250-mph electric supercar

The Pininfarina Battista will be the first production car from famed Italian design firm Pininfarina. Named after company founder Battista Pininfarina, it has a claimed 1,900 horsepower and a $2.5 million price tag.
Home Theater

QLED and OLED may have similar names, but they're totally different technologies

The names may look almost identical, but OLED and QLED are two entirely different beasts. In our QLED vs. OLED battle, we dissect the differences between these dueling TV technologies, and help determine which might be best for you.
Cars

The Aston Martin Vanquish Zagato Shooting Brake is the sexiest wagon ever

Aston Martin has revealed new photos of the limited-production Vanquish Zagato Shooting Brake. The Vanquish Zagato line now includes the Shooting Brake, Coupe, Volante, and Speedster, each with bespoke styling.
Cars

Nissan and Italdesign’s GT-R50 concept will become a $1.1 million reality

The Nissan GT-R50 is a customized sports car built to celebrate the 50th anniversaries of both the GT-R and design firm Italdesign. Underneath the sleek bodywork sits a 710-horsepower engine fortified with race car components.
Cars

Ford’s new Shelby GT500 Mustang will have 3D-printed brake parts

Ford's new $45 million Advanced Manufacturing Center will focus on emerging technologies, including 3D printing. One of the staff's first jobs is to print parts for the 700-horsepower Shelby GT500 Mustang.
Mobile

Car-branded phones need to make a U-turn if they ever want to impress

Your car and your smartphone are becoming one, yet smartphones branded or co-created by car companies are a problem. We look at the history, some examples of the best and worst, then share hopes for the future.
News

World’s fastest electric race car to display at Petersen Museum

The Volkswagen I.D. R Pikes Peak race car smashed the all-time record at the hill climb for which it was named. The all-electric VW record-holder will be on display at the Petersen Automotive Museum in Los Angeles until February 1, 2019.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Cars

This freewheeling Army truck-turned-tiny home is a labor of love

Most tiny homes are models of efficiency but one British metal worker has redefined the idea, converting an old Army truck into a mobile tiny home that comes with a bed, a sofa, a shower, and a beer garden.
Cars

Take a friend stargazing at 202 mph in the 2019 McLaren 720S Spider

McLaren has introduced the 2019 720S Spider. As its name implies, it's a convertible variant of the 720S coupe. The company promises the Spider retains the coupe's dynamism and agility thanks in part to the widespread use of carbon fiber.
Cars

Gateway’s born-again Ford Bronco boasts classic style, 2018 muscle car power

Illinois-based Gateway Bronco has received a license from Ford to make brand-new examples of the first-generation Bronco. Every build starts with a Ford VIN and a donor vehicle, but Gateway upgrades every part of the car.
Cars

Bloodhound’s plan to build a 1,000-mph car has run out of gas

The Bloodhound supersonic car (SSC) project has officially shut down. The upside is you can now buy a 135,000-horsepower car powered by a jet engine and a cluster of rockets for $319,000.
Product Review

The 2019 Porsche Macan S is a luxurious and quick SUV, but it's no road tripper

The roster of models challenging the Porsche Macan grows annually. The German firm updated its smallest, most affordable SUV with a new engine, more tech features, and subtle design tweaks to keep it looking fresh.