MILA Coupic is three vehicles in one

Magna MILA Coupic roof openHave you ever wished that your SUV was also a pickup? Or that your pickup was also a convertible? If you can’t stand the idea of sticking with one body style, Magna Steyr may have the answer. The Austrian company will unveil a concept car, called the MILA Coupic, at the Geneva Motor Show that is three vehicles in one: an SUV, a pickup, and a convertible.

The key to the transformation is the Coupic’s roof, a soft top with embedded glass panels. The top is hinged at the B-pillar, and can open at either front or the back. Occupants can open it from the front for a sunroof, as in a Mini Cooper convertible, or from the front and back for the full convertible effect. Well, almost: as in the Fiat 500C, the roof rails stay in place.

The rear roof section can also be opened by itself to make a small pickup bed. In pickup-mode, the rear seats are folded up and moved forward to maximize bed space and protect the cabin from the elements.

When the roof is up, it is essentially all glass which, Magna says, will “allow passengers to keep everything in view in an incomparable ambience.” The company also said the flexibility of its glass panel-and-textile roof allowed it to give the Coupic a sleek, coupe-like roofline. The combination of coupe and SUV styling cues makes the Coupic look a little like a BMW X6 or Acura RDX, both of which claim to offer coupe-like styling on an SUV chassis.

Magna says the design of their green-and-white creation was inspired by “modern sports shoes” and that the goal of the project was to show off the company’s manufacturing capabilities. “Our customers expect suppliers like Magna to bring them innovative solutions to help them meet the increasingly demanding challenges of this industry. The MILA Coupic multifunctional concept showcases vehicle functionality through flexible seating systems, roof modules and materials,” said Guenther Apfalter, Magna Steyr’s president.

Magna Steyr is not a car company, but it does build cars. It contracts with automakers to assemble their vehicles at one of its factories. Magna currently builds the Aston Martin Rapide and Mini Countryman, among others. It also helped develop Mercedes-Benz’s 4Matic all-wheel-drive system.

Trying to cram three cars into one is a great way to show off a company’s technical skills. General Motors built an SUV that turns into a pickup (the Chevy Avalanche/Cadillac Escalade EXT), there are convertible SUVs (Nissan Murano Cross Cabriolet and, soon, Range Rover Evoque) and Dodge even made a convertible pickup (the Dakota), but no one has tried to make a convertible SUV-pickup. The MILA Coupic probably exceeds the needs of the average person, but it will probably attract plenty of attention at the Geneva Motor Show this March.

Emerging Tech

Awesome Tech You Can’t Buy Yet: 1-handed drone control, a pot that stirs itself

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

Land Rover shows its artsy side to preview the 2020 Range Rover Evoque

Land Rover made life-sized wire sculptures to preview the 2020 Range Rover Evoque. The all-new SUV will make its debut during a private event held in London on November 22, and deliveries will begin in 2019.

Where are you going this weekend? These 5 off-road vehicles say 'anywhere'

The body-on-frame SUV is going extinct, but there are still several options for buyers looking to skip the asphalt. To help you sort the good from the bad, we've rounded up the best off-roaders currently available.

Meet the born-again Ford Bronco that will soothe your ’90s nostalgia

Ford has confirmed it will bring the Bronco back to American showrooms in a few short years. While it's still very much a work in progress, this is what we expect from the Blue Oval's born-again off-roader.

Ambitious but not rubbish: The best 'Top Gear' episodes

Since its relaunch in 2002, 'Top Gear' has become required viewing for any serious gearhead. The great moments from this show may seem too numerous to count, but we've managed to pick some of the highlights from the first 25 seasons.

Tesla raises prices and simplifies options on Model S and Model X

Tesla is making changes to its offerings of the Model S and Model X. The lower-range 75D models will increase in price, while the higher-range 100D models will decrease in price.

Tesla brings track mode to Model 3 Performance

The new Track Mode introduced for the Tesla 3 Performance model adds stability to the drive while you're behind the wheel and is specifically designed for driving on closed track courses.

Jaguar’s rally-ready F-Type roadster is happiest off the pavement

Jaguar is celebrating the XK120's 70th birthday by turning the F-Type roadster into a rally warrior. Built to FIA specifications, the model receives suspension and braking upgrades plus a full roll cage to protect the occupants.

Lyft’s new rewards program promises ride discounts and comfier cars

If you're always hopping in and out of a Lyft car, then you'll be pleased to hear that the ridesharing service is about to launch a rewards program. Perks include discounts on future trips and upgrades to comfier cars.

Study suggests autonomous cars could become red-light districts on wheels

Fully autonomous cars can change the way we commute, but they can also have a far-reaching impact on the tourism industry. Two researchers published a study that outlines how self-driving technology could create a new dimension in tourism.

VW will use Siri as the designated driver for its connected car party

Volkswagen of America added Apple's Siri to help drivers control and interact with their cars. Owners can customize voice commands to tell Siri to change access settings such as interior climate, vehicle lock status, and fuel checks.

Waymo will launch its commercial autonomous ridesharing service in December

Waymo will launch a commercial ridesharing service using self-driving cars in December, according to a new report. As previously discussed by Waymo, the service will operate in specific areas around Phoenix, Arizona.

Quick! Someone petition Ferrari to make this luscious tribute to the F40

Ferrari looks toward the future as it designs hypercars like the LaFerrari. Designer Samir Sadikhov turned his eye toward the past to create a modern interpretation of the 1987 F40 without venturing into full retro territory.

BMW’s 2020 M340i will show off mix of tech and luxury at the Los Angeles show

The 2020 3 Series represents the seventh generation of BMW's bread-and-butter luxury sedan. Where previous generations emphasized the driving experience, the 2020 3 Series focuses more on tech than ever before.