Aha will be available on cars equipped with the Porsche Communication Management (PCM) interface. As with other automotive applications of this tech, Porsche drivers will be able to view content from their iOS or Android devices through a car’s dashboard screen, or listen to music through the stereo.
Porsche drivers will be able to download a free Aha Radioapp for their devices, which groups content into virtual “radio stations” based on subject matter. Porsche says more than 30,000 stations are already available, covering everything from music to news, sports, and audiobooks.
Aha also includes newsfeeds for Facebook, Twitter, and other social media. On a slightly more driving-related front, it also has Google POI (point of interest) which can search the Web for local destinations, then program directions into a Porsche’s navigation system.
Porsche says production of Aha-equipped vehicles is already underway, so they be in showrooms soon. Aha will be offered as a standalone option on cars equipped with PCM for $210.
Moving content out of a car’s hard drive and onto the Web is definitely a trend; it allows for quick updating and puts a driver’s smartphone front and center. For tech-happy car buyers, a new car could start looking like a larger screen and better sound system for their phones.
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