Range Rover Evoque SW1 headed for Paris with the ‘world’s first’ laser HUD

By Andrew Hard September 21, 2014

The latest version of the Range Rover Evoque can be summed up in three words: jacks, lasers, and leather.

The Evoque SW1, a special edition Range Rover inspired by the United Kingdom itself, was announced this week ahead of its official debut at the Paris Motor Show.

The SW1 will be offered in two different styles, a monochrome version based on the entry-level ‘Pure’ trim, and a full color variant based on the premium, trim-laden ‘Dynamic’ package.

No matter which model you choose, however, you’ll be getting a vehicle painted with enough Union Jack emblems to make Austin Powers jealous. Seriously, they’re on the roof, side mirrors, shift knob, headrests, and knowing the nanny state, probably a million other places that you just can’t see.

“These special editions are a celebration of our Britishness,” said Gerry McGovern, Land Rover Design Director.

Range Rover Evoque SW1

Range Rover Evoque SW1

Range Rover Evoque SW1

You don’t say.

Joking aside, the Evoque SW1 is a handsome SUV no matter what package it comes in. A wide variety of colors is available on the Dynamic rendition, ranging from Firenze Red to Loire Blue on the body to gloss Fuji white on the 20-inch alloys.

Taurus Ebony leather adorns the interior of the car, including the gear lever, door inserts, upholstery, and arm rests.

The Evoque SW1 monochrome receives a similar treatment, only with less contrast due to its single color treatment.

According to the British automaker, the SW1 is “the first in a series of ‘Inspired by Britian’ special editions” from Jaguar Land Rover.

Related: Take a look inside the interior of the new Land Rover Discovery Sport

Yes, you were promised lasers, and you will get lasers. The entire Evoque line is now available with a laser head-up Display (HUD), one that the manufacturer is calling “the world’s first.”

The HUD projects information like speed, navigation instructions, gear position, and cruise control status with a sharpness and saturation that’s can only come from laser projection.

The display can also recognize traffic signs, emphasizing Jaguar Land Rover’s status as a leader in automotive tech.

The Range Rover Evoque SW1 will be officially revealed at the Paris Motor Show, which runs from October 4^th to the 19^th.

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Andrew first started writing in middle school and hasn't put the pen down since. Whether it's technology, music, sports, or…

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Check out our full written review of the 2014 Land Rover Range Rover Sport.
Land Rover will bring diesel-electric hybrid versions of the Range Rover and Range Rover Sport to the Frankfurt Motor Show next month. First announced last year, these off-road locomotives will be Land Rover’s first production hybrids.
Both the full-size Range Rover and smaller Sport will be powered by the same 3.0-liter turbodiesel V6 and 35-kilowatt electric motor, both linked to a ZF eight-speed automatic transmission. Electricity comes from a water-cooled lithium-ion battery pack.
Total system output is 340 horsepower and 516 pound-feet of torque. The hybrid system adds about 264 pounds to each SUV, but their aluminum chassis help make up for that.
Land Rover says the 5,277 pound Range Rover hybrid will do 0 to 62 mph (0 to 100 kph) in 6.9 seconds, and reach a top speed of 135 mph.
The Range Rover Sport is about 50 pounds lighter, and can do 0 to 62 mph in 6.7 seconds. Top speed is 140 mph.
Both SUVs return 44.1 mpg on the European combined cycle.
Those numbers are fairly impressive, but the Land Rover hybrids come up short on electric-only driving. Land Rover says the Range Rovers can only travel one mile on electricity, and only below 30 mph. BMW’s Concept X5 eDrive, also debuting at Frankfurt, can travel 19 miles on electricity at speeds of up to 75 mph.
However, the X5 doesn’t come with Land Rover’s legendary off-road capability. To prove that its hybrids are true Range Rovers, the company is sending them on an expedition from its headquarters in England to owner Tata’s headquarters in India.
The trek will cover 10,000 miles and, according to Land Rover, the Range Rovers will be the first hybrids to drive the Silk Road.
The Range Rover and Range Rover Sport hybrids will go on sale in Europe next month, but probably won’t be sold in the United States.
Should Land Rover import its hybrids? Tell us in the comments.