Ever think of owning your own fleet of rental cars? You can with Turo

Have you ever wanted to drive a Nissan GT-R, a BMW M6, or a Ferrari 348TS? Good luck finding one to rent at a big name national rental agency. Maybe you would like to rent a 2004 Honda Element for a camping vacation. Whatever your car preference, the Turo peer-to-peer car rental marketplace was created to help people either rent their dream car or help pay for their own car by renting it to others when it would otherwise sit idly.

Turo’s business model connects people as well as cars, working on the assumption that people who want to rent Mustangs, for example, would enjoy meeting and renting a car from a Mustang owner. Turo does not rent only performance cars. Rental selection categories also include everyday drivers, fuel sippers, family-friendly cars, and backroads-ready vehicles as well as upscale and elite cars. For cities with a wide selection of available cars, such as Los Angeles which had 2,980 cars when we checked recently, you can narrow your search by category, make and model, pickup and delivery options, colors, vehicle features, and daily rental fees and mileage allowance.

All Turo renters are screened prior to their first rental, including auto insurance score, criminal background check, and driving history. To start the process, a renter enters a location in the U.S. or Canada and scrolls through the available cars. Rental rates are set by owners with guidance from Turo based on market value, location, time of year, and experience datasets.

When people pick up a car rented through Turo or are picked up at an airport, the renter and owner check the car’s condition. The owner also shows them how to use any special controls and features, checks their license, notes the mileage and fuel level, and hands over the keys. At the end of the rental period, the renter gives the keys back after another walk around the car and a fuel and mileage check. Turo handles the financial transaction. Car owners are reviewed and rated for their timeliness, the condition of the cars, and the overall rental experience.

People rent their cars either to help with payments, cover all ownership costs, or even start a business with one or multiple cars. Prospective car listers can use Turo calculators that estimate annual earnings based on the car’s market value and the number of days rented per month. There are four levels of insurance and vehicle protection available to owners during rental periods. Depending on the protection level, Turo pays owners from 65 to 85 percent of the trip price charged. Owners who already have commercial rental insurance can waive the Turo protection plans and earn 90 percent of trip prices.

Turo told Digital Trends the company currently operates in 4,700 cities in the U.S. and Canada. There are more than 2 million registered members, including about 110,000 cars in the system representing approximately 800 makes and models. A Turo representative said the majority of car owners can offset their monthly car payments renting their cars for nine or 10 days a month. People who want to rent cars as a business can consult with Turo for the best returns based on rental locations.


Lyft and Aptiv’s self-driving car program has come a long way (but not far enough)

Many companies talk about self-driving cars, but Lyft and Aptiv are already using a fleet of them to transport paying customers in Las Vegas. Hop in for a close look at the tech of autonomous cars, and the challenges they face.

Volkswagen is planning a tougher challenge for its all-electric I.D. R

The Volkswagen I.D. R electric race car will head to the Nürburgring for a lap-record attempt. Volkswagen will reportedly aim to set the quickest lap time ever by an electric car with the I.D. R.

Is Uber planning to put its self-driving tech into bikes and scooters?

Uber reportedly has its eye on building autonomous electric bikes and scooters that ride to a user when summoned by an app. The technology could also be used to make its two-wheelers safer with obstacle avoidance systems.
Smart Home

Airbnb says sorry to guest for how it dealt with undisclosed security camera

An Airbnb guest recently found a surveillance camera in his rental apartment that hadn't been properly disclosed in the listing. The firm admits its initial response to the guest's complaint was poor, but has since made amends.

Muscle cars, trucks, and EVs roared into the subdued 2019 Detroit Auto Show

The 2019 Detroit Auto Show was the quietest edition of the event in recent memory, but that doesn't mean nothing significant happened inside the Cobo Center. Here are the new cars and concepts we saw at the show.

Michigan OKs digital license plates with Rplate’s connected car platform

The state of Michigan approved the use of digital license plates on motor vehicles registered in the state. Reviver Auto, the manufacturer of the Rplate connected car platform, worked with Michigan's Department of State to pass the bill.
Emerging Tech

Awesome Tech You Can’t Buy Yet: camera with A.I. director, robot arm assistant

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

This Chevy Silverado pickup truck is made from more than 300,000 Lego bricks

To promote The Lego Movie 2: The Second Part, Lego and Chevrolet teamed up on a life-size replica of the automaker's Silverado pickup truck made from more than 300,000 plastic bricks.

Prices for using Tesla Supercharging just skyrocketed

Tesla is updating their Supercharging pricing based on local electricity rates and customer demand, which has lead to an increase in charging costs by as much as 33 percent in some regions.

Can electric motors finally make three-wheeled cars great?

Every few years, someone tries to sell a three-wheeled vehicle to Americans. Historically, it hasn’t gone very well. We’ve got our suspicions about why people don’t buy trikes, and they boil down to this: a trike is just not a real…

Someone just paid supercar money for the very first 2020 Toyota Supra

The 2020 Toyota Supra made its long-awaited debut at the 2019 Detroit Auto Show. The resurrected sports car, famous for a role in The Fast and the Furious, goes on sale in the U.S. this summer.

Lincoln’s stately, limited-edition flagship sedan sells out in a month

The 1961 Lincoln Continental became a design icon thanks to center-opening "coach doors" (also known as "suicide doors"). Lincoln is bringing those doors back for a special edition of the 2019 Continental.
Home Theater

Report: Spotify preparing to launch $100 in-car streaming device

According to a report, people familiar with Spotify's plans say the company is readying a dedicated in-car music streamer that will cost $100. It will work with any Bluetooth-enabled audio system and can be controlled by voice.

Tesla given go-ahead to start deliveries of Model 3 to Europe

Tesla has been given the green light to start deliveries of its Model 3 electric sedan to Europe, giving it the chance to compete more effectively with the likes of BMW, Audi, and Mercedes-Benz in the region's premium car market.