Dodge decides only its most worthy dealers can sell the Challenger and Charger Hellcats

Dodge Challenger Hellcat
Whoever holds the sales numbers, if he be worthy, shall possess the power of Hellcat.

Dodge CEO Tim Kuniskis has been doing his best Odin impression lately, saying that Dodge dealerships will only be granted access to the new Challenger and Charger Hellcat if they meet a certain sales goal.

“You sell a lot of Darts for me, Journeys for me, Durangos for me, I’m going to give you the rights to this one too,” he said, “because this is a halo of the brand.”

That means if you live in Small Town, U.S.A, your first chance at an 11.2-second quarter mile may be a few cities over.

180 is the magic number, says Automotive News, as in the number of days a certain amount of Dodge vehicles must be sold. The report didn’t specify the exact number of sales needed, but it did add that a second batch of Hellcats in December will be allocated based on the previous 90 days of sales.

Related: Dodge’s 2015 Challenger Hellcat burns 1.5 gallons of gas every minute

Dodge’s reasoning? To make sure as many Hellcats are on the road as possible. After all, a 707-horsepower V8 doesn’t do much good parked in a fluorescent showroom.

Kuniskis says the Hellcats will also serve as a reward for dealers “that are selling the Dodge brand.”

This is great news for consumers, because it discourages dealerships from instituting ridiculous markups to generate profit. For the sales manager at your local car lot? Not so great.

“If you want to market-adjust the car, that’s your right,” he says. “But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower. They’re turning the inventory.”

“Some dealers are going to have some heartburn with that,” he continued. “It’s going to be a nightmare, but I think it’s the right thing to do.”

The Dodge Challenger Hellcat starts at $59,995.

Cars

Ford teams up with Walmart to study consumer response to autonomous delivery

Last week it was Ford and VW, and this week Ford and Walmart are signaling a desire to work together on autonomous vehicles solutions. Ford and the giant retailer will study consumer reactions to self-driving delivery vehicles.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Smart Home

The best washing machines make laundry day a little less of a chore

It takes a special kind of person to love doing laundry, but the right machine can help make this chore a little easier. Check out our picks for the best washing machines on the market right now.
Deals

Bigger than Black Friday: Don’t miss the best Single’s Day deals

Thanks to AliExpress, Single's Day – the world's largest retail day – is no longer a foreign affair. If you're ready to do some early holiday shopping or want to score some discounts ahead of Black Friday, we've rounded up some of the…
Deals

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Cars

Our favorite fuel-efficient cars are as frugal as they are fun

You don't need to opt for a hybrid or an all-electric ride in order to achieve good fuel economy. These vehicles pack both performance and style, whether you're in the market for a luxury sedan or a game-changing pickup truck.
Cars

Many adults believe fully self-driving cars are already traversing U.S. highways

The American Automobile Association tested cars with features such as lane-keeping and adaptive cruise control and found them lacking in real-world conditions. Forty percent of surveyed U.S. adults think self-driving cars exist now.
Cars

Out of juice? Learn how to jump-start a car with this quick guide

Jumping a car is a simple procedure, but not everyone knows how to properly do so. To make things easier, we've put together a quick-hit guide on how to fire up your vehicle using jumper cables and a second power source.
Cars

Born to run (forever): The most reliable cars you can buy right now

We all dread the thought of our car turning into a money pit, but choosing a dependable vehicle from the start can help us rack up countless care-free miles. Here, we've rounded up some of the most reliable cars available.
Cars

Prep your car for the coming snow and sleet with these cold weather tips

Driving in the winter, whether downtown or across the country, is rarely easy. Luckily, we've put together a quick rundown of a few things you should do to winterize your car before the snow officially hits.
Digital Trends Live

DT Daily: Waymo’s driverless cars, ‘Fallout 76’ tips, and Racella

In today's episode of DT Daily, we discuss Waymo's foray into the ridesharing sector, along with various tips for making the most of the recently launched Fallout 76. We also sit down with singer Racella to chat about her new EP, Waves.
Cars

Want to keep connected on the road? Here are 5 ways to add Bluetooth to your car

The best way to make an old ride feel young again is to bring it up speed with the 21st century. Here's how to properly add Bluetooth to your vehicle, via independent kits, vehicle adapters, or aftermarket head units.
Cars

Jeep’s outdoorsy Gladiator pickup truck bares it all ahead of schedule

Jeep will introduce the long-promised Wrangler-based pickup truck at the 2018 Los Angeles Auto Show. Named Gladiator, the model was designed to conquer the great outdoors, not for the construction site.
Cars

The hamster-friendly 2020 Kia Soul will rock out at the Los Angeles Auto Show

Kia has released a teaser image to preview the next Soul. Scheduled to make its debut at the 2018 Los Angeles Auto Show, the 2020 Soul will keep the outgoing model's boxy proportions but it will wear a sharper design.