Babies, Alpacalypse, and Satanic Willem Dafoe: The 2013 Super Bowl car ads

2013 Mercedes-Benz Super Bowl ad CLA-Class screenshotThe Super Bowl may still be the “Big Game,” but the commercials that run between plays have become almost as big an attraction. So big, in fact, that many of them have already aired. If you don’t want to get distracted from watching the Ravens and 49ers on Sunday, check out these Super Bowl car ads, which are already racking up page views on the Interwebs.

Audi: “Prom”

The classic high school nightmare, not having a date for prom, is remedied (sort of) by the Audi A6. Nothing apparently gets a teenage male’s testosterone flowing like a 3.0-liter supercharged V6 and LED headlights.

Hyundai: “Epic Playdate”

If you buy a Hyundai Santa Fe, the Flaming Lips will follow you around and provide a soundtrack to your life. So you’d better think of interesting things to do, like hanging out with a sabertooth tiger, getting chased by bikers, and Zorbing, to make the most of it. Hyundai will actually show four ads during the Big Game; others will highlight the Sonata Turbo and Genesis sedan.

Kia: “Space Babies”

Kia is pitching itself as the car of choice for creative parents. In this imaginative ad, a Sorento-driving dad tries to dodge the question of where babies come from with a fantastic story about a faraway baby planet. The part about rockets penetrating the atmosphere was amusing… Or maybe we’re reading too much into this.

Lincoln: “#SteerTheScript”

Lincoln decided to go all 21st century with its commercial. With the help of Jimmy Fallon and his many followers, Lincoln compiled thousands of tweets about epic road trips under the #SteerTheScript hashtag. Unlike some more impatient car companies, Lincoln won’t air the finished product until Sunday night. So far, its teaser involves movie aliens, a wedding, and something called the “Alpacalypse.”

That doesn’t have much to do with cars, though. Lincoln’s ad will feature the MKZ, the brand’s Ford Fusion-based midsize luxury sedan.

Mercedes-Benz: “Soul”

Would you make a deal with the devil (played by Willem Dafoe) for the new 2013 CLA-Class, Mercedes’ stylish new compact “four-door coupe?” We’d probably hold out for an SLS AMG Black Series. The main character thinks his soul is worth more too: he declines when learning of the CLA’s $29,900 base price. That probably doesn’t buy the ability to keep up with Formula 1 cars, as the Satanic CLA does in one scene.

Toyota: “Wish Granted”

If the Flaming Lips aren’t your thing, how about a genie with your new SUV? Kudos to Toyota for sneaking a mention of the 2013 RAV4’s more car-like styling into a joke about a balding father’s desire to have his “spare tire” disappear. The realistic take on a young girl’s wish to be a princess was a little too ironic, though.

Volkswagen: “Get In, Get Happy”

Apparently, a Beetle can transform white office workers into rastas. Volkswagen’s ad features a man from Minnesota talking in a Jamaican accent, thanks to his car’s power to impart good vibes to him and anyone who rides in it. It’s a slightly creepy take on one of the world’s most un-creepy cars.

Cars

Can electric motors finally make three-wheeled cars great?

Every few years, someone tries to sell a three-wheeled vehicle to Americans. Historically, it hasn’t gone very well. We’ve got our suspicions about why people don’t buy trikes, and they boil down to this: a trike is just not a real…
Product Review

With the roomy and speedy 2019 Continental, you can take Lincoln seriously again

With the 2019 Continental, Lincoln is on a mission to rekindle ties with its glamorous past. The firm's flagship sedan is short on tech, but it's comfortable, spacious, and smooth -- just like a Lincoln should be.
Music

Jam out in hi-fi style with the 25 best playlists on Spotify

Music is the world's most potent drug, and the best playlists on Spotify will make you catch feelings. We've scoured the service for its top collections, and brought them together in one place -- for you.
Cars

Tesla cuts workforce by 7 percent, ends referral program to trim costs

Tesla has announced plans to trim its workforce by seven percent, and it will end the referral program that rewards customers who help it sell cars. These measures are ways to cut costs and boost profits.
Cars

Prices for using Tesla Supercharging just skyrocketed

Tesla is updating their Supercharging pricing based on local electricity rates and customer demand, which has lead to an increase in charging costs by as much as 33 percent in some regions.
Emerging Tech

Awesome Tech You Can’t Buy Yet: camera with A.I. director, robot arm assistant

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Outdoors

Is Uber planning to put its self-driving tech into bikes and scooters?

Uber reportedly has its eye on building autonomous electric bikes and scooters that ride to a user when summoned by an app. The technology could also be used to make its two-wheelers safer with obstacle avoidance systems.
Cars

Someone just paid supercar money for the very first 2020 Toyota Supra

The 2020 Toyota Supra made its long-awaited debut at the 2019 Detroit Auto Show. The resurrected sports car, famous for a role in The Fast and the Furious, goes on sale in the U.S. this summer.
Cars

Lincoln’s stately, limited-edition flagship sedan sells out in a month

The 1961 Lincoln Continental became a design icon thanks to center-opening "coach doors" (also known as "suicide doors"). Lincoln is bringing those doors back for a special edition of the 2019 Continental.
Cars

Volkswagen is planning a tougher challenge for its all-electric I.D. R

The Volkswagen I.D. R electric race car will head to the Nürburgring for a lap-record attempt. Volkswagen will reportedly aim to set the quickest lap time ever by an electric car with the I.D. R.
Home Theater

Report: Spotify preparing to launch $100 in-car streaming device

According to a report, people familiar with Spotify's plans say the company is readying a dedicated in-car music streamer that will cost $100. It will work with any Bluetooth-enabled audio system and can be controlled by voice.
Cars

Tesla given go-ahead to start deliveries of Model 3 to Europe

Tesla has been given the green light to start deliveries of its Model 3 electric sedan to Europe, giving it the chance to compete more effectively with the likes of BMW, Audi, and Mercedes-Benz in the region's premium car market.
Cars

Royal fans bid big money as Prince Philip ‘car crash parts’ hit eBay

A couple of days after a car crash that involved the 97-year-old husband of Queen Elizabeth II, debris apparently from the scene of the accident showed up on eBay. And people wanted to buy it.
Cars

If Batman became a race car driver, he’d hit the track in the Vuhl 05RR

Mexican sports car Vuhl revealed the hardcore 05RR, a roadster that blurs the line between a track car and a street-legal car. The 05RR stands out with a design that looks right out of a video game and a 385-horsepower engine.