WINNING!: Fiat switches up its Abarth 500 ad, throws Charlie Sheen into the mix (video)

WINNING--Fiat-switches-up-its-Abarth-500-ad,-throws-Charlie-Sheen-into-the-mix-(video)

As the old adage goes, “you only have one shot at making a good first impression.” Well, it seems the folks at Fiat are paying that no heed. After a lackluster advertising campaign with Jennifer Lopez — and a moderately more successful second attempt with Romanian model Catrinel Menghia – Fiat has decided to splash some “tiger blood” over its Fiat 500 Abarth ads, giving it a brand new sheen – Charlie Sheen, that is.

Yup, that’s right, Hollywood bad-boy Charlie Sheen is being featured in the latest commercial for the Abarth-tuned Fiat 500. For those that might be a tiny bit unfamiliar with Abarth, the Italian racing car maker has been around since 1949. Abarth became well-known for making high-performance exhaust pipes, and later, its various tuning kits for road vehicles. The company was later purchased by Fiat S.p.A in 1971. With Sheen’s involvement in Fiat’s latest marketing push, we imagine the Italian automaker is looking to add some bravado and bite to its economy-sized hatchback.

Other than “WINNING,” the ad sees Sheen racing around a swanky home – adorned, of course, with a bevy of beautiful women surrounding every staircase and corner while under “house arrest.”

As you may remember, Sheen was the former star of CBS’s “Two and a Half Men,” a role that reportedly made him the highest-paid actor on television until his very public issues with substance abuse and subsequent firing from CBS for insulting the show’s creator. At Sheen’s peak, he was earning a reported $1.25 million per episode, which, when adding in back end syndication, grew to about $2 million, or roughly $48 million per year from the shows typical 24-episode season.

Still, despite his meteoric rise and fall, and being hospitalized three times for substance abuse, Sheen doesn’t seem to mind poking fun at himself – which we have to applaud.

Of course the question remains: with Sheen’s dramatic, drug-infused past, and bad-boy antics, has Fiat finally found that WINNING formula to promote its performance car in Sheen? We’ll have to see. Let’s all just hope our vein’s don’t need to course with “tiger’s blood,” or require the status of “high priest Vatican assassin warlock” (he really said this stuff, folks), in order to drive the 500 Abarth when it goes on sale this spring.

Watch the video below:

Cars

Bosch is developing a Rosetta Stone for autonomous and connected cars

Bosch and start-up Veniam want to create a common language that autonomous and connected cars can use. The two firms have developed a connectivity unit that transcends the national boundaries of technology.
Movies & TV

The best Christmas TV episodes and specials

To help get you in the spirit of the season, we've compiled a list of the best Christmas TV episodes and specials. Whether it's free episodes on your favorite streaming service, or stop-motion classics, look no further.
Movies & TV

The best shows on Netflix, from 'Haunting of Hill House’ to ‘Twilight Zone’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Cars

Aston Martin bets classic car owners will choose volts over carburetors

Aston Martin has converted one of its most sought-after classic models to run on electricity instead of gasoline. The roadster uses electric components sourced from the upcoming Rapide E sedan.
Cars

Volkswagen may be planning a tougher challenge for its all-electric I.D. R

The Volkswagen I.D. R electric race car may head to the Nürburgring in 2019 for a lap-record attempt, according to a new report. Volkswagen will reportedly aim to set the quickest lap time ever by an electric car.
Cars

600-hp, $155K Polestar 1 is the alluring Volvo coupe you’ve been waiting for

Volvo's return to the coupe segment just took an interesting turn: the model will join the Polestar lineup, and it will get a 600-hp plug-in hybrid powertrain. The Polestar 1 will be built in China starting in 2019.
Mobile

Car-branded phones need to make a U-turn if they ever want to impress

Your car and your smartphone are becoming one, yet smartphones branded or co-created by car companies are a problem. We look at the history, some examples of the best and worst, then share hopes for the future.
Cars

The Aston Martin Vanquish Zagato Shooting Brake is the sexiest wagon ever

Aston Martin has revealed new photos of the limited-production Vanquish Zagato Shooting Brake. The Vanquish Zagato line now includes the Shooting Brake, Coupe, Volante, and Speedster, each with bespoke styling.
Cars

Nissan and Italdesign’s GT-R50 concept will become a $1.1 million reality

The Nissan GT-R50 is a customized sports car built to celebrate the 50th anniversaries of both the GT-R and design firm Italdesign. Underneath the sleek bodywork sits a 710-horsepower engine fortified with race car components.
Cars

Ford’s new Shelby GT500 Mustang will have 3D-printed brake parts

Ford's new $45 million Advanced Manufacturing Center will focus on emerging technologies, including 3D printing. One of the staff's first jobs is to print parts for the 700-horsepower Shelby GT500 Mustang.
Product Review

Audi built an electric SUV for buyers who want gasoline-free to mean stress-free

We finally got to spend time behind the wheel of the electric 2019 Audi E-Tron bustling cities and arid desert of the United Arab Emirates to see how it compares with Jaguar and Tesla's competitors.
News

World’s fastest electric race car to display at Petersen Museum

The Volkswagen I.D. R Pikes Peak race car smashed the all-time record at the hill climb for which it was named. The all-electric VW record-holder will be on display at the Petersen Automotive Museum in Los Angeles until February 1, 2019.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Cars

This freewheeling Army truck-turned-tiny home is a labor of love

Most tiny homes are models of efficiency but one British metal worker has redefined the idea, converting an old Army truck into a mobile tiny home that comes with a bed, a sofa, a shower, and a beer garden.