WINNING!: Fiat switches up its Abarth 500 ad, throws Charlie Sheen into the mix (video)

WINNING--Fiat-switches-up-its-Abarth-500-ad,-throws-Charlie-Sheen-into-the-mix-(video)

As the old adage goes, “you only have one shot at making a good first impression.” Well, it seems the folks at Fiat are paying that no heed. After a lackluster advertising campaign with Jennifer Lopez — and a moderately more successful second attempt with Romanian model Catrinel Menghia – Fiat has decided to splash some “tiger blood” over its Fiat 500 Abarth ads, giving it a brand new sheen – Charlie Sheen, that is.

Yup, that’s right, Hollywood bad-boy Charlie Sheen is being featured in the latest commercial for the Abarth-tuned Fiat 500. For those that might be a tiny bit unfamiliar with Abarth, the Italian racing car maker has been around since 1949. Abarth became well-known for making high-performance exhaust pipes, and later, its various tuning kits for road vehicles. The company was later purchased by Fiat S.p.A in 1971. With Sheen’s involvement in Fiat’s latest marketing push, we imagine the Italian automaker is looking to add some bravado and bite to its economy-sized hatchback.

Other than “WINNING,” the ad sees Sheen racing around a swanky home – adorned, of course, with a bevy of beautiful women surrounding every staircase and corner while under “house arrest.”

As you may remember, Sheen was the former star of CBS’s “Two and a Half Men,” a role that reportedly made him the highest-paid actor on television until his very public issues with substance abuse and subsequent firing from CBS for insulting the show’s creator. At Sheen’s peak, he was earning a reported $1.25 million per episode, which, when adding in back end syndication, grew to about $2 million, or roughly $48 million per year from the shows typical 24-episode season.

Still, despite his meteoric rise and fall, and being hospitalized three times for substance abuse, Sheen doesn’t seem to mind poking fun at himself – which we have to applaud.

Of course the question remains: with Sheen’s dramatic, drug-infused past, and bad-boy antics, has Fiat finally found that WINNING formula to promote its performance car in Sheen? We’ll have to see. Let’s all just hope our vein’s don’t need to course with “tiger’s blood,” or require the status of “high priest Vatican assassin warlock” (he really said this stuff, folks), in order to drive the 500 Abarth when it goes on sale this spring.

Watch the video below:

Cars

Ford F-150 recall: Fault could cause vehicle to downshift into first gear

Ford is recalling 1.48 million F-150 vehicles over a potential fault that could cause it to suddenly downshift into first gear. The automaker said it's currently aware of five accidents related to the issue.
Gaming

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.
Movies & TV

J.J. Abrams wraps production on Star Wars: Episode IX with a heartfelt message

Star Wars: The Force Awakens director J.J. Abrams has wrapped production on Star Wars: Episode IX, which he directed and co-wrote. Here's everything we know about the movie before it premieres in December 2019.
Movies & TV

The best movies on Amazon Prime right now (February 2019)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Cars

Volkswagen’s hot-rodded T-Roc R is ready to shred its tires to confetti

Volkswagen released a teaser sketch to preview a hot-rodded SUV named T-Roc R. Insiders suggest it will be closely related to the mighty Golf R, meaning it will pack a turbocharged, 2.0-liter four-cylinder engine rated at about 300…
Cars

Honda’s Urban EV is shaping up to be a high-tech, high-style electric city car

Honda will travel to the 2019 Geneva Auto Show to unveil a close-to-production prototype that previews an adorable, city-friendly electric car. The Urban EV will offer about 155 miles of range, and its interior is a tech lover's dream come…
Cars

Audi’s Geneva-bound Q4 E-Tron concept will give us a glimpse of the future

Audi has released a trio of teaser sketches to preview the Q4 E-Tron concept. Scheduled to make its debut at the 2019 Geneva Auto Show, the design study takes the form of an electric SUV with a muscular design and a tech-filled interior.
Cars

Tesla’s Dog Mode lets good Samaritans know that Fido’s A-OK

Tesla's latest over-the-air software update adds two features called Sentry Mode and Dog Mode. Sentry Mode records footage and alerts the owner if someone breaks in, while Dog Mode runs the A/C so owners can safely keep their dogs in their…
Cars

Rock out in the carpool lane with Singing Machine’s Carpool Karaoke microphone

Carpool Karaoke fans can count down the days till summer. That's when Singing Machine's Carpool Karaoke microphone will be available. Connect the Carpool Karaoke Mic to your car radio to make your next road trip a mobile karaoke party.
Cars

Bentley Bentayga Speed surpasses Lamborghini Urus as world’s fastest SUV

The Bentley Bentayga Speed has wrested the title of world's fastest SUV from its cousin, the Lamborghini Urus. But the Bentley is just 1 mph faster than the Lamborghini. It requires 626 horsepower to achieve that top speed.
Emerging Tech

With CabinSense, cars will soon know who’s riding in them and respond accordingly

What if your car could know who's riding in it and customize the entertainment and safety options accordingly? That’s what's promised by the new CabinSense in-car Occupancy Monitoring System.
Outdoors

General Motors cycles into a new market with its first-ever ebikes

When General Motors launched a public campaign last year to name its new ebike brand, many wondered if Bikey McBikeface might win out. But it didn't. Instead, it's called Arīv, and the two bikes are up for pre-order this week.
Product Review

The 2020 Volvo V60 Cross Country is a do-it-all Swedish army knife

Volvo laced up its smallest station wagon in hiking clothes to create the V60 Cross Country. It's a lifted, all-wheel drive wagon that laughs at icy roads while coddling its occupants. We travel to Sweden to try it out.