Skip to main content

Apple’s ChatGPT rival is reportedly ‘significantly behind competitors’

There has been much chatter recently about Apple working on its own ChatGPT rival called Apple GPT. Well, we’ve just had some bad news: the artificial intelligence (AI) chatbot is apparently years away from release.

Apple analyst Ming-Chi Kuo put a dampener on expectations in a recent blog post, where he outlined his expectations for what could positively or negatively affect Apple stock prices in the coming months. Apple GPT is so far away from readiness, Kuo believes, that it simply won’t impact Apple stock prices any time soon.

The Siri activation animation on an iPhone running iOS 14.
Digital Trends

Kuo made his comments in reference to Apple’s upcoming earnings call, which is scheduled for 2 p.m. PT on Thursday, August 3. “The progress of Apple’s generative AI is significantly behind its competitors,” Kuo noted, “so I don’t expect Apple to talk too much about AI on the earnings call.”

That seems to contradict an earlier report from Bloomberg journalist Mark Gurman. Citing sources within Apple, Gurman claimed that Apple is aiming to make a “significant AI-related announcement” next year.

Apple GPT is not the only AI-related topic that will be absent from the earnings call, Kuo believes. “At present, there is no sign that Apple will integrate AI edge computing and hardware products in 2024, so it is difficult to benefit the stock prices of Apple and its supply chain,” the analyst surmised. Without any “AI edge computing” products on the horizon — a term that presumably includes Apple’s generative AI tool — there won’t be much for Apple to talk about in this area.

Missing the AI boat?

A laptop screen shows the home page for ChatGPT, OpenAI's artificial intelligence chatbot.
Rolf van Root / Unsplash

While Kuo’s assessment of Apple GPT may be that it’s nowhere near completion, that’s not too surprising. Apple almost never rushes to market with a new, untested technology, instead preferring to sit back and allow other companies to make the missteps before the Cupertino firm swoops in with (what it believes is) a superior product.

Given Apple’s proactive stance on privacy — and the ways in which generative AI tools can harvest user data — it’s unsurprising that Apple is apparently taking its time to get Apple GPT right.

Still, it might come as disappointing news for anyone who wants to see how Apple is going to compete with the likes of ChatGPT and Bing Chat. Long-time rival Microsoft has already begun integrating generative AI tools into its apps in the form of Copilot, while Apple’s equivalent is nowhere to be seen (although it might eventually make it to the company’s Xcode app).

There is a risk that taking a more measured approach could mean Apple simply misses the AI boat. The company waited years before introducing the Vision Pro, and the device has come at a time when interest in virtual reality headsets has begun to wane in favor of AI tools like ChatGPT, which are seen by many as the next big thing. Some observers might be concerned that Apple GPT could face similar challenges by being late to the party.

Ultimately, we’ll have to wait and see. If Kuo is correct and Apple GPT (and other AI-based products) aren’t expected until after 2024, we could have a significant wait on our hands.

Editors' Recommendations

Alex Blake
In ancient times, people like Alex would have been shunned for their nerdy ways and strange opinions on cheese. Today, he…
OpenAI’s new tool can spot fake AI images, but there’s a catch
OpenAI Dall-E 3 alpha test version image.

Images generated by artificial intelligence (AI) have been causing plenty of consternation in recent months, with people understandably worried that they could be used to spread misinformation and deceive the public. Now, ChatGPT maker OpenAI is apparently working on a tool that can detect AI-generated images with 99% accuracy.

According to Bloomberg, OpenAI’s tool is designed to root out user-made pictures created by its own Dall-E 3 image generator. Speaking at the Wall Street Journal’s Tech Live event, Mira Murati, chief technology officer at OpenAI, claimed the tool is “99% reliable.” While the tech is being tested internally, there’s no release date yet.

Read more
Apple’s first OLED MacBooks are still years away, says report
Apple's 15-inch MacBook Air on a desk, with macOS Sonoma running on its display.

Right now, the best MacBook Pro laptops come with Liquid Retina XDR displays packed with mini-LED tech, and they’re absolutely incredible. Yet despite their quality, there have been persistent rumors that Apple will switch to OLED screens. Well, we’ve got some bad news if you’ve been holding out for this change.

During a webinar with Bloomberg Intelligence (via MacRumors), display industry expert Ross Young claimed that MacBook Pros bearing OLED panels were still at least three years away from being released. That’s a long time to wait if you’re eager for Apple to make its incredible screens even better.

Read more
Bing Chat just beat a security check to stop hackers and spammers
A depiction of a hacker breaking into a system via the use of code.

Bing Chat is no stranger to controversy -- in fact, sometimes it feels like there’s a never-ending stream of scandals surrounding it and tools like ChatGPT -- and now the artificial intelligence (AI) chatbot has found itself in hot water over its ability to defeat a common cybersecurity measure.

According to Denis Shiryaev, the CEO of AI startup, chatbots like Bing Chat and ChatGPT can potentially be used to bypass a CAPTCHA code if you just ask them the right set of questions. If this turns out to be a widespread issue, it could have worrying implications for everyone’s online security.

Read more