Skip to main content

Is Apple making its own version of ChatGPT? It seems that way

Apple is likely working on some kind of answer to ChatGPT and generative AI — because of course it is. It would have been safe to assume that without evidence, but now we have some solid proof that Apple is starting to take AI seriously.

As noticed by TechCrunch, Apple currently has posted 28 AI-related jobs in May alone, and 9to5Mac points out that there’s a total of 88 open jobs at Apple that are somehow related to AI. That’s a lot, especially considering the hiring freeze that was instituted earlier this year.

AI assistants compared with ChatGPT.
Nadeem Sarwar / Digital Trends

Still not convinced Apple is taking AI seriously? Well, CEO Tim Cook himself praised generative AI and talked rather positively about it at apple’s second-quarter 2023 earnings call. On the surface, it certainly seems like Apple is heavily interested in what companies like OpenAI, Microsoft, Google, and others are up to.

Recommended Videos

Along with the report that ChatGPT has been banned internally, the Wall Street Journal reports that Apple is, in fact, working on its own large language models.

All of that certainly makes it sound like Apple is developing its own ChatGPT alternative or AI chatbot. Apple has plenty of products, after all, that could use a healthy does of generative AI to stay up to date with the competition. Siri is the obvious example, and Apple’s recent update to iOS shows that the company is already making some interesting progress with it. But considering that Google has already seemingly abandoned Google Assistant for Bard, the future of Siri is certainly hanging in the balance. Because with the official iOS ChatGPT out in the wild, no one’s going to be using Siri (if they even were to begin with).

But even if Apple doesn’t make a straight ChatGPT alternative, the company has always been interested in assisting people using creative applications. The company has Final Cut Pro, Logic Pro, and an entire suite of office software — all of which could benefit from text-based generative AI.

Apple’s not usually first to technology, nor is one to copy the competition verbatim — so it’ll be fascinating to see Apple’s approach. Maybe it’ll happen s soon as WWDC 2023 early next month. although the company will likely have its attention focused on the launch of its Reality Pro mixed-reality headset.

Luke Larsen
Luke Larsen is the Senior editor of computing, managing all content covering laptops, monitors, PC hardware, Macs, and more.
OpenAI’s advanced ‘Project Strawberry’ model has finally arrived
chatGPT on a phone on an encyclopedia

After months of speculation and anticipation, OpenAI has released the production version of its advanced reasoning model, Project Strawberry, which has been renamed "o1." It is joined by a "mini" version (just as GPT-4o was) that will offer faster and more responsive interactions at the expense of leveraging a larger knowledge base.

It appears that o1 offers a mixed bag of technical advancements. It's the first in OpenAI's line of reasoning models designed to use humanlike deduction to answer complex questions on subjects -- including science, coding, and math -- faster than humans can.

Read more
OpenAI could increase subscription prices to as much as $2,000 per month
a phone displaying the ChatGPT homepage on a beige bbackground.

OpenAI recently surpassed 1 million subscribers, each paying $20 (or more, for Teams and Enterprise), but that doesn't seem to be enough to keep the company financially afloat given that hundreds of millions of people use the chatbot for free.

According to The Information, OpenAI is reportedly mulling over a massive rise in its subscription prices to as much as $2,000 per month for access to its latest and models, amid rumors of its potential bankruptcy.

Read more
What is ChatGPT Plus? Here’s what to know before you subscribe
Close up of ChatGPT and OpenAI logo.

ChatGPT is completely free to use, but that doesn't mean OpenAI isn't also interested in making some money.

ChatGPT Plus is a subscription that gives you access to the GPT-4o large language model, along with faster speeds, more reliability, and first access to new features. Beyond that, it also opens up the ability to create custom GPTs, use DALL-E 3 image generation, and much more.
What is ChatGPT Plus?
ChatGPT Plus, like the standard free version of ChatGPT, is an AI chatbot that debuted in February 2023. It offers a highly accurate machine learning assistant that's able to carry out natural language "chats."

Read more