Skip to main content

Apple’s October event may have been canceled before it began

For months, we’ve been expecting Apple to host an event this October where it would reveal brand-new Macs and iPads. However, that’s all been thrown into uncertainty now thanks to a new report from a reliable tech reporter.

The news comes from Mark Gurman, who stated in his weekly Power On newsletter that Apple might simply release the new products using press releases instead of a showy event like its iPhone 14 launch extravaganza.

tim cook at the apple spring loaded event 2021
Apple

According to Gurman, the remaining updates to Apple products coming this year are not significant enough to warrant a full-blown show with various speakers and perhaps hands-on time afterward. That kind of event requires plenty of planning and post-shoot editing, which Apple might feel is wasted if the updates are not true headline events.

For instance, Gurman notes that the main contenders to launch later in 2022 are updated 14-inch and 16-inch MacBook Pro models, a new Mac Mini with M2 and M2 Pro chips, and an updated iPad Pro with the M2 chip. None of these, he says, represent a “major departure” for Apple. “They’ll get some improved specifications and a chip that was already announced at a formal event in June at WWDC 2022,” Gurman explains. The idea is that Apple could simply announce these products in press releases on its website.

That might be a letdown for Apple fans, but it would not be without precedent. Apple launched the AirPods Max, 24-inch iMac, and 2019’s 16-inch MacBook Pro all via press releases, which might sound surprising given their high profiles. But it shows the company is not afraid of shunning the stage when it needs to.

And while the upcoming Mac Pro refresh could be a big one — it’s going to finally migrate from Intel processors to Apple silicon chips, after all — that probably won’t arrive until 2023, Gurman believes.

So, if you were getting the popcorn ready for another Apple show later this year, you might end up being disappointed. That said, Gurman could be wrong, and the event might go ahead after all. It just doesn’t seem that likely considering what’s left to launch this year.

Editors' Recommendations

Alex Blake
In ancient times, people like Alex would have been shunned for their nerdy ways and strange opinions on cheese. Today, he…
M3 Macs may launch this year — with a surprising addition
Apple's 15-inch MacBook Air placed on a desk.

We’ve only just gotten a bunch of new Macs from Apple, with the 15-inch MacBook Air launching a mere one month ago alongside a slate of other Apple computers. Yet the company is already gearing up to release M3 Macs at a special event later this year, and they could be the biggest performance upgrade we’ve seen in years.

This idea comes from journalist Mark Gurman, who has correctly predicted many upcoming products and details in Apple’s lineup. In his latest Power On newsletter, Gurman explains that, while there will be a whole heap of new devices arriving at an event in October, they won’t include Apple’s high-end laptops and desktops.

Read more
Vital security update for Apple devices takes only a few minutes to install
iPhone 14 Pro Max in hand.

UPDATE: Just hours after rolling out the security update, Apple has pulled it after users began experiencing compatibility issues with Safari for sites such as Instagram and Facebook. If you've already installed the update, you can downgrade on iPhone and iPad by going to Settings, then General. Select About and then OS version. Finally, tap Remove Security Response.

For Mac, select the Apple logo top left and then System Settings. Next, select General, and then About. Under macOS, select the "i" (information) button located beside the OS version. Where it says Last Security Response, select the Remove & Restart button, and then Remove Response and Restart in the prompt.

Read more
Apple’s 32-inch M3 iMac could be facing yet another delay
Man using a 24-inch M1 iMac.

If you’ve been holding out for an iMac loaded up with a new M3 chip, there’s bad news: it might be delayed until next year. It means an even longer wait for anyone who wants an all-in-one Apple computer with an upgraded chip -- right now, the M1 chip in the current 24-inch iMac is over two years old.

The news on the iMac postponement comes from the Power On newsletter published by journalist Mark Gurman, who has released accurate information about Apple’s upcoming products many times in the past.

Read more