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How to watch Apple’s ‘Scary Fast’ Mac launch event if you missed it

Trevor Mogg
By
Apple Event - October 30

Apple revealed refreshed Mac computers and its latest chip at its special “Scary Fast” event on Monday.

The unveils were presented via a slick video (entirely shot on an iPhone, no less!) rather than an on-stage event, a format that Apple adopted for its launch events during the pandemic.

As we thought, Scary Fast referred to the new M3 family of chips that Apple ended up revealing. The set comprises the base M3 chip, along with the more powerful M3 Pro and M3 Max processors.

The 14-inch MacBook Pro gets the base M3 as an option and replaces the 13-inch MacBook Pro M2. Compared to the 13-inch MacBook Pro with the M1 chip, the M3 model offers 60% faster render performance in Final Cut Pro, 40% faster code compilation, and 40% faster spreadsheet performance, according to Apple.

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The tech giant also refreshed the 14-inch and 16-inch MacBook Pros with the M3 Pro and M3 Max chips. These more powerful models offer a new Space Black color option, while Space Gray continues to be offered for the M3 MacBook Pros. All models can still be ordered in Silver.

The company also updated its 24-inch iMac for the first time since it launched two years ago, replacing its M1 chip with the new M3 processor.

Check out Digital Trends’ overview of Monday’s event to get all the details on what was announced at Apple’s Scary Fast event.

If you missed the 30-minute live stream when it first came out on Monday, then you can watch a replay simply by hitting the play button on the player embedded at the top of this page.

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Trevor Mogg
Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
The M3 is the most important chip Apple has ever made
Apple's M3 chip family.

Macs with Apple silicon were a revelation when they launched three years ago, but we haven't seen Apple demonstrate how it will carry that idea forward since then. We saw the M2 release and the middling performance improvements that came with it, but the M3, announced during Apple's "Scary Fast" event, is the most important chip Apple has ever designed for Macs.

Although it carries the branding of the third generation of Apple silicon, it's really the second true generation. There's a lot riding on this release for Apple to prove that it can sustain its own silicon in Macs, and M3 is arriving at a time when there's fierce competition on all sides.
Second-gen Apple silicon

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It's not often that MacBook Pros get new color options. But with this most recent update to M3 chips, the MacBook Pro will add Space Black, a color that first appeared on the iPhone, to the mix. I was shown an early preview of the new color ahead of the "Scary Fast" launch event, and I have to say: I'm smitten.

This new Space Black is not true black, of course. In truth, it's a slightly darker gray than Space Gray, which it replaces. And it's a good thing this isn't true black. Because remember, this is aluminum, and Apple isn't just slapping a coating or layer of paint on here like so many laptop manufacturers do when making true black aluminum laptops. These laptops, such as most gaming laptops or even something like the Surface Laptop, tend to scratch easily and fade over time.

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The M3 Max makes the MacBook Pro look like a nearly unbeatable laptop
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Apple announced an update to its MacBook Pros at today's Scary Fast event that brings the M3, M3 Pro, and M3 Max under the hood. That might sound like a ho-hum generational chip refresh, especially coming just 10 months after the M2 Pro/Max models came out. But trust me -- these new MacBook Pros have become an unstoppable force, especially the new full-tilt model with the M3 Max.

The 14-inch MacBook Pro (which replaces the 13-inch MacBook Pro) will now have the option for the M3, M3 Pro, or M3 Max, while the 16-inch model gets the M3 Pro and an even more powerful M3 Max configuration. Across the board, these new M3 chips are built on the new 3nm technology, the same that's used in the new iPhone 15 models, only scaled up for the Mac. It's all about efficiency, with Apple claiming that the M3 chips provides the same performance at 30% less power.

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