Skip to main content

Apple shares new Vision Pro ad just days before launch

Hello Apple Vision Pro

Apple has dropped a new Vision Pro ad just a few days before the launch of the new device. You can watch it above.

The 70-second ad, posted on Apple’s YouTube channel on Sunday, has Supertramp’s 1974 hit Dreamer as the soundtrack and shows the $3,499 mixed-reality headset being used in a variety of settings. It kicks off with a guy in his house using the device to apparently catch up on some work, with the sequence focusing heavily on how hand gestures can be used to control the Vision Pro, though commands can also be communicated via voice and eye movements. The same guy is later seen switching from work to playing with his daughter, with a digital representation of his eyes appearing on the Vision Pro’s outer display so that eye contact can be had without removing the device. It’s a feature unique among such headsets, though some people have found it a bit creepy.

We see another guy at home wearing the Vision Pro to watch a movie and using a pinch gesture to increase the size of the virtual cinema screen, and a woman using it to hold a FaceTime call with a friend. It also shows an airplane passenger with the device strapped to her head as she watches a movie during a flight.

The ad includes the tagline, “Hello Apple Vision Pro.”

The Vision Pro headset is Apple’s most significant product launch since the Apple Watch smartwatch in 2015. For the tech giant, there’s a lot riding on the device, though the $3,499 asking price is likely to be prohibitive for many.

A lot of people have been asking about the kind of apps that will be available with the brand-new device at launch. On that front, here’s everything you need to know.

The Vision Pro arrives first in the U.S. and will start landing in customers’ hands on Friday, February 2. Other countries are expected to follow soon.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
3 ways the Quest 3 is better than the Vision Pro
Meta CEO Zuckerberg models the Quest 3 on the left while someone else wears an Apple Vision Pro on the right.

Meta's Quest 3 VR headset costs a fraction of Apple's Vision Pro, and while it didn't grab as many headlines, a humble Quest 3 quietly does several things better than Apple's ultra-premium spatial computer.

It's a topic that's been a source of contention in social media lately as Vision Pro fans fend off feisty Quest 3 owners who claim Meta's popular, low-cost device is still the best VR headset at one-seventh the price.

Read more
Please stop wearing your Apple Vision Pro outside
Casey Neistat wearing an Apple Vision Pro in a store in New York City.

The Apple Vision Pro is one of the hottest products you can get at the moment, and every time I see a demo, I see another feature or use case that makes me very excited to try it out for myself. But then I see a photo or video of someone wearing Vision Pro outside in the real world, gesticulating wildly as they stride along — looking very muggable indeed — and it makes me sigh.

They remind me of that other popular pastime that involves a very specific hand movement because, just like it, wearing the Vision Pro is definitely something that should only take place in the comfort and privacy of your own home.
I'm ready for the Apple Vision Pro

Read more
How to try out the Vision Pro headset yourself
Someone using Vision Pro at a demo in an Apple Store.

After months of waiting, the Vision Pro is upon us. Apple’s mixed-reality headset -- or “spatial computer” as the company calls it -- went on sale on February 2, after preorders opened on Apple’s website on January 19.

If you want to be one of the first people to try the Vision Pro, there are a few things you’ll be able to do. Here's everything you need to know about signing up to demo the headset for yourself.
How to demo the Vision Pro

Read more