ComScore: YouTube still crushing the competition, but Hulu wins on ads

youtube channels

Online analytics tracker comScore announced the results of its May online video rankings, which shows that YouTube remains the undisputed king of the online video realm. The Google-owned online video giant led all of Google’s video sites to help bring in a whopping 147.2 million unique visitors during the month of May. According to comScore’s count, the total US Internet audience is 176.3 million. So, in other words, nearly every American on the Internet watches YouTube — perhaps not particularly shocking when you think about it, but massively impressive nonetheless.

The 147.2 million visitors racked up a total of nearly 2.2 billion separate viewing sessions. And each visitor watched an average of 311.2 minutes (5.2 hours) of video over the course of May.

comscore-youtube-2

After YouTube’s massive lead, music video site VEVO came in second, with 60.3 million unique visitors, followed by all Yahoo! websites (55.5 million) and Facebook (48.2 million). Visitors to Viacom web properties (which includes all of MTV, VH1, Paramount, etc) amounted to 46.53 million, the fifth largest amount of traffic. This was almost tied by Microsoft video sites, which had 46.50 million.

Hulu came in last (10th place), with 28 million visitors — but that doesn’t mean it’s lost a thing. In fact, comScore reports that Hulu generated more ad impressions than any other online video service. Of the 4.6 billion video ads Americans suffered through in May, 1.3 billion of them were played on Hulu. In total, Americans watched 2 billion minutes worth of video ads, with 560 million of those coming through Hulu. The NBC-owned video streaming site also had the highest frequency of video ads: an average of 48 over the month for every visitor to the site. The study found that 45 percent of the total US population sees video ads about 34 times each month.

comScore-YouTube-chart

ComScore also discovered that 83.3 percent of the US Internet audience watches videos online. On average, online videos are 5.2 minutes long, with video ads running for about 24 seconds.

Movies & TV

Star Wars series 'The Mandalorian' adds 'Deadpool' actress Gina Carano

The Mandalorian, Jon Favreau's live-action Star Wars series planned for Disney's streaming video service, will be one of the most expensive television shows ever made. Here's everything we know about it so far.
Movies & TV

The best movies on Amazon Prime right now (November 2018)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Social Media

‘Superwoman’ YouTuber Lilly Singh taking a break for her mental health

Claiming to be "mentally, physically, emotionally, and spiritually exhausted," popular YouTuber Lilly Singh has told her millions of fans she's taking a break from making videos in order to recuperate.
Mobile

These 100 best iPhone apps will turn your phone into a jack-of-all-trades

The iPhone is the most popular smartphone in the world, and we want to bring out the best in yours. Behold our comprehensive list of the best iPhone apps, from time-saving productivity tools to fun apps you won’t be able to put down.
Deals

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Computing

All the best deals on Surface products for Black Friday

A number of retailers are discounting Surface devices for Black Friday. Be it the Surface Pro 2017, Surface Pro 6, or the Surface Go, here's a look at how (and where) you can save big on Surface this holiday season.
Product Review

Flexible and fast, HP's Spectre x360 is the 2-in-1 for every occasion

HP’s late-2017 refresh of the Spectre x360 13 convertible 2-in-1 leverages Intel’s eighth-generation CPUs for significantly improved performance and battery life. The thin and light frame is also tweaked, and looks better than ever.
Gaming

These are the coolest games you can play on your Google Chrome browser right now

Not only is Google Chrome a fantastic web browser, it's also a versatile gaming platform that you can access from just about anywhere. Here are a few of our favorite titles for the platform.
Deals

All the best Target Black Friday deals for 2018

The mega-retailer opens its doors to the most competitive shoppers at 6 p.m. on Thursday, November 22, and signs indicate that the retailer means business this year. We've sifted through all of the deals, from consumer electronics to small…
Computing

M4A is great for quality, but not for storage. Here's how to convert to MP3

Despite its remarkable ability to retain audio fidelity at a smaller size, M4a files aren't the best when it comes to compatibility. Check out our basic guide on how to convert M4a files to MP3.
Computing

Microsoft drops Surface Go price to $350 for Black Friday week

The Microsoft Surface Go convertible tablet has seen a large price drop this Black Friday sales season, lowering the base model to $350 and even the upgraded ones have seen $50 knocked off of their asking price.
Smart Home

All the best Amazon Black Friday deals for 2018

Amazon may be an online-only retailer, but that doesn’t mean its Black Friday sales are anything to sniff at. In fact, due to its online status, Amazon has huge flexibility with the range of products and deals it can offer. Here's our…
Deals

Black Friday 2018: The best deals so far

Black Friday is the biggest shopping holiday of the year, and it will be here before you know it. If you can't wait until November 23 to start formulating a shopping plan, we've got you covered.
Deals

The Best Black Friday Deals from Best Buy in 2018

We've been hard at work assembling all the best Black Friday deals Best Buy offers in 2018 and putting them in one place to save you time and money this holiday season. From laptops to TVs, game consoles to smart speakers and much more…