Skip to main content

Facebook users among the least loyal Web visitors, Pew study finds

direct visitors sites active engaged according pew research center study istock web internet
Image used with permission by copyright holder

Different people get to different websites in different ways. Some go the old school route by typing in an address, while others enter Google search terms to find the content they want. Then there’s how social media drives news and pulls in readers, and other methods as well.

But if a Pew Research Center study — conducted in conjunction with the John S. and James L. Knight Foundation, which promotes the arts, quality journalism and more — is any indication, people who visit websites directly by typing in addresses are more likely to be active and engaged while on those sites compared to non-direct visitors. It’s not even close, either.

The study found that on average, direct visitors spent 4 minutes, 36 seconds on a site. By comparison, visitors who arrived via Facebook spent only 1 minute, 41 seconds on a site, with search-based visitors only sticking around for a second longer. The study concluded that direct visitors also view more pages: 24.8 per visitor to be exact, compared with 4.2 for visitors from Facebook and 4.9 for those who find pages through search engines.

Visits per visitors are also much higher from direct users (10.9) compared with Facebook (2.9) and search (3.1) visitors.

These trends aren’t specific to one type of site or another, regardless of how highly they rank on social networks. Whether you’re talking about sites with high Facebook shares like, or sites that gets lots of traffic from search like, the comScore data analyzed in the study indicated that direct visitors were significantly more engaged.

If there’s one takeaway you should get from this data, it’s this: Building a loyal audience through search and social is much easier said than done.

What do you think? Sound off in the comments below.

Konrad Krawczyk
Former Digital Trends Contributor
Konrad covers desktops, laptops, tablets, sports tech and subjects in between for Digital Trends. Prior to joining DT, he…
Best VR headset Memorial Day deals: save on Meta Quest 2, HTC VIVE XR Elite
A woman dives into action with the Meta Quest 2.

VR headsets can be a lot of fun, especially if you have the room to play around and fully live out the virtual 3D space you're in. That said, VR headsets can get quite expensive, and that's without counting the high-end gaming PC that you tend to have to buy to take advantage of it. Luckily, these early Memorial Day deals will save you a pretty penny, and while there aren't a ton of excellent VR headset deals to take advantage of, we've collected the best we could find below.
Our Favorite VR Headset Memorial Day Deal

When Meta originally took over Oculus, a lot of folks were skeptical about what that would entail, especially as VR is a nascent piece of tech and Meta is known to take on dubious projects, such as the Metaverse. Luckily, it wasn't as bad as most feared, with the Meta Quest 2 being one of the best VR headsets on the market for a long time. While it's true that the Meta Quest 3 has already come out, the Quest 2 has a lot of advantages, the least of which is that it's considerably cheaper, going for the new discounted price of $200, which is $50 less than what it was a few weeks ago.

Read more
Apple’s M2 13-inch MacBook Air is $150 off in the Memorial Day sales
The screen of the MacBook Air on a table.

If you don’t mind going one generation back with your purchase, Best Buy has the MacBook deals for you with a massive $150 off the Apple MacBook Air 13.6-inch M2. Usually $999, it’s down to $849 for a limited time only. We can’t say how long the deal will stick around, but we can confidently say this is one of the better laptop deals to go for. If you’re keen to learn more, keep reading while we take you through things.

Why you should buy the Apple MacBook Air 13.6-inch M2
When you check out our look at the best MacBooks, you’ll notice that the MacBook Air 13.6-inch M2 features as the best MacBook for everyone. It’s super versatile with a great M2 processor, and a very lightweight and thin build. Despite being so thin, it’s robust thanks to its all-aluminum unibody enclosure which is super durable while looking good too.

Read more
Best Lenovo Memorial Day Deals: Laptops, Gaming PCs, Monitors, More
Lenovo Yoga Pro 9i 16 rear view showing lid and logos.

Along with companies like Dell and HP, Lenovo is probably one of the best-known brands when it comes to things like desktops and laptops, whether you're looking for a gaming device or a general day-to-day one. That's why it's great to see some excellent deals coming from Lenovo as part of the early Memorial Day sale, with a ton of deals on some of the best laptops and best desktops out there. Of course, Lenovo has a huge inventory of devices, which is why we've gone through it all and selected some of our favorite deals to save you the hassle.
Best Lenovo Laptop Memorial Day Deals

Lenovo's general laptops are perfect for those who want something that is more budget-friendly but will still work well for school, work, or just use in day-to-day activities such as streaming content. There are a lot of sizes to pick from, too, so you can pick something smaller if you want a more easy-to-carry laptop or a massive 16-inch screen if you want a lot of screen real estate. You can also check out some other great laptop deals if you don't quite find what you're looking for below.

Read more