Skip to main content

Mac market share falls to five-year low

mac market share drops to five year low apple 27 imac with retina 5k display
Image used with permission by copyright holder
Apple’s executives took a pay cut due to the company missing its 2016 economic goals, and the tech conglomerate’s Mac market share is taking a hit as well. Shares of Apple’s personal computer market fell to a five-year low last month, according to a report from Computerworld.

Analytics vendor Net Applications shows that Apple’s macOS powered “just 6.1% of all personal computers last month, down from 7% a year ago and a peak of 9.6% as recently as April 2016.”

Meanwhile, the Mac’s 6.1 percent user share in December clocked by Net Applications was the lowest since August 2011. Computerworld also makes this distinction: user share does not equal sales. It notes: “The former resembles the installed base more than anything — but Apple’s own data fits the view of a shrinking Mac. In October, the company reported sales of 4.9 million Macs for the September quarter.” This marks a 14 percent year-over-year decline and the fourth consecutive quarterly downturn.

Apple’s sales slump in the past year has been more pronounced than for the PC industry as a whole, according to prominent industry researchers like IDC and Gartner. That is a big change from many previous quarters, when the Mac growth rate consistently topped the industry average. Apple was also aided by the fact that for most of that time period, Microsoft was experiencing some difficulties establishing new operating systems such as Windows 8. They seem to have found more acceptance with Windows 10, which is good news for Redmond, but not for Cupertino.

CW reports that as the Mac slump became evident, rivals such as Windows and Linx were the beneficiaries, though of meager amounts, each picking up about half a percentage point in the last year. Linux is now up to a 2.2 percent user share according to Net Applications.

Editors' Recommendations

Brinke Guthrie
Brinke’s favorite toys include his Samsung Galaxy Tab S, Toshiba Chromebook 2, Motorola Moto G4, and two Kindles. A…
The case for buying the M2 MacBook Air over the M3 model
The screen of the MacBook Air M2.

Apple's MacBook Air M2 recently stood at the top of our list of best laptops, and for good reason. It's incredibly well-built, exuding an elegance that few laptops can match. It's also plenty fast for productivity users, and its GPU is optimized for creators. Its keyboard, touchpad, and display are all top-notch.

Enter the MacBook Air M3, which (hint) took over the MacBook Air's place on that list. The upgraded chipset offers even faster performance, particularly in GPU-intensive apps, and the M3 model supports an additional external display (with the display closed). It's $100 more, but is that uptick in price justified? Let's dig in.
Specs and configurations

Read more
Why you should buy a MacBook Pro instead of a MacBook Air
The 14-inch MacBook Pro on a window sill.

There are plenty of reasons to buy a MacBook Air instead of a MacBook Pro. If you want a MacBook on a budget, you don't necessarily need the goodies that come with upgrading to the MacBook Pro.

That being said, I'm going to argue for spending a little more. In my experience, the MacBook Pro offers several distinct advantages that help justify a higher price, especially with the introduction of the more affordable MacBook Pro 14 with the base M3. If you can stretch your budget a bit, here's why I think you should buy a MacBook Pro instead of a MacBook Air.
Setting the stage: pricing

Read more
10 Mac trackpad gestures that everyone should be using
A person holds a MacBook Air at Apple's Worldwide Developer's Conference (WWDC) in 2023.

One of the best parts of macOS is learning and executing all of Apple’s many internal shortcuts. These are hidden commands built into the company’s hardware that are total godsends when it comes to things like click consolidation (one command instead of three clicks) and workflow optimization. Some of these commands you may already know, but we’re willing to bet there’s at least one or two we can introduce to you!

That’s our goal at any rate, and we’ve gone ahead and created this roundup of several trackpad gestures you can use in macOS for all our readers. Even if you don’t use shortcuts all the time, one of these quick executables could come in handy down the line. 
Zoom in or out

Read more