Surface Pro 128GB ‘sells out’ instantly, but customers aren’t buying it

rsz_1panay_holding_surface_2

Check out our full review of the Microsoft Surface Pro tablet. 

For a company to successfully sell its latest gadget, it takes a lot more than merely having a good product. It also has to make sure there’s plenty of units in stock all across the country so fans can actually buy it. This is where Microsoft may have misstepped. Yesterday, the software-turned-hardware maker announced on its blog that it had almost instantly sold out of 128GB Surface Pro tablets, but is the sell out due to brisk sales, or lack of supply?

Nearly 100 customers have taken to the comment section of the Microsoft blog to vent their anger over the notion that the tablet has sold out (as of this writing). Some commentators report as few as “one device for show and one for sale” in Staples and Best Buy stores in their state.

“Like many others I tried to order online and in the stores,” said a commenter named Gormly. “At Midnight the website was still not showing for sale, I tried for 30 minutes then all of a sudden sold out online. Before they even opened for business all Best Buy show unavailable.  My 3 local Staples received 2 64gb versions each. Just two. There are 1050 Best Buy stores in the US, there are 1575 Staples stores, Staples seems to have received an average of 2-4 unit and best buy 6-8.” 

Other commenters were more harsh, calling for Microsoft to fire its PR team and the author of the blog post, Panos Panay, Microsoft’s General Manager in charge of Surface.

“I have been a faithful Apple customer since the launch of the Gen1 Iphone,” wrote a commenter named Ericinsales. “I have stood in lines for 4 different launches. These lines had several hundred people in them. Everyone of those people took home the model they wanted to purchase. I was never turned away. This was an Epic fail on your teams part …. This was a poorly executed launch and people should be fired. I am in sales and I understand the pressure MS is under, however this is no way to treat your clients. You guys failed and you need to own it. The limited response coming out of the MS camp does not cut it. You made us wait in anticipation for 3 months, you dropped the ball.”

Microsoft hasn’t been doing very well in its PR department lately. In the past few months, fans and the media have fumed about Windows 8 and Microsoft’s limited storage capacity in its new Surface Pro tablet, which the company has done little to curb tension over.

While Microsoft has not told us just how many Surface Pros have been sold yet, some estimate that less than 30,000 were in stock across Best Buy and Staples stores. Creating artificial demand is an age old tactic, but it’s never good to brag about a product being out of stock and allude to a nationwide sellout when you did not adequately supply stores. Some commentators report as few as “one device for show and one for sale” in Staples and Best Buy stores across their state.

We have not reviewed the Surface Pro just yet, but stay tuned as we hope to have our thoughts on it soon. Whether or not we love or hate it though, Microsoft is not having a great weekend. While a mistake in logistics is easy to correct, the real tragedy is the little we’ve heard yet from the company on its efforts to curb concerns from its customers. Microsoft should consider responding to its fans. If not, it may risk ruining any future the Surface Pro may have ahead of it.

(Image via Readwrite.com)

Computing

Microsoft’s Presidents Day Sale cuts price of some Surface laptops by up to $200

It is a great time to save on Windows 10 laptops. Microsoft's retail store is running a sale on some of the best tablets and laptops, cutting pricing by up to $200 on the Surface Laptop 2 and more.
Computing

Is it worth spending more for the Surface Pro, or is the Surface Go good enough?

The Surface Go vs. Surface Pro — which is better? While the higher price tag of one might make you think it's an easy choice, a deeper dive into what each offers makes it a closer race than you might assume.
Computing

Microsoft's latest Surface Laptop 2 runs past the updated MacBook Air

Apple recently updated its venerably MacBook Air, giving it a sleeker and more modern design. That pits it against the Surface Laptop 2, Microsoft's update of its own traditional laptop.
Mobile

The 2019 iPhone could put a charge into your other Apple gadgets

While it's not been long since the last iPhones launched, rumors for the next iPhone are already surfacing. Apple's 2019 flagship could include a variety of upgrades ranging from a new design to enhanced features.
Computing

Potentially malicious WinRAR vulnerability patched after almost 20 years

WinRAR, a piece of Windows software for managing archival formats, has been harboring a vulnerability for nearly two decades, potentially allowing malicious software to insert items into a computer's startup folder without user permission.
Gaming

Learn to uninstall a Steam game and clear some space on your PC

Looking to learn how to uninstall Steam games? You've come to the right place. In this guide, we walk you through the process step by step, whether you want Steam to do it for you or handle the process manually.
Computing

Prone to web surfing? Google Chrome’s new Focus Mode fights internet distractions

Finding yourself distracted by the web when you need to get work done? A new flag in Google Chrome could hint at a new Focus Mode. The feature may allow computer users to block distracting websites or notifications.
Computing

Intel expects Apple to transition Macs to ARM processors in 2020, report says

It has been rumored for some time that Apple could transition away from Intel to ARM processors, but a new report now claims that Intel is aware of the decision and that it could happen in 2020.
Computing

Still miss Windows 7? Here's how to make Windows 10 look more like it

There's no simple way of switching on a Windows 7 mode in Windows 10. Instead, you can install third-party software, manually tweak settings, and edit the registry. We provide instructions for using these tweaks and tools.
Computing

Dodge the biggest laptop-buying mistakes with these handy tips

Buying a new laptop is exciting, but you need to watch your footing. There are a number of pitfalls you need to avoid and we're here to help. Check out these top-10 laptop buying mistakes and how to avoid them.
Computing

Great PC speakers don't need to break the bank. These are our favorites

Not sure which PC speakers work best with your computer? Here are the best computer speakers on the market, whether you're working with a tight budget or looking to rattle your workstation with top-of-the-line audio components.
Computing

Confused about RSS? Don't be. Here's what it is and how to use it

What is an RSS feed, anyway? This traditional method of following online news is still plenty useful. Let's take a look at what RSS means, and what advantages it has in today's busy world.
Computing

Everything you need to know about routers, modems, combos, and mesh networks

Modem vs. router: what's the difference? We explain their functions so you can better diagnose any issues prior to contacting technical support. We also talk about a few variants you'll see offered by ISPs and retailers.
Computing

The rumors were true. Nvidia’s 1660 Ti GPU, a $280 powerhouse, has arrived

Nvidia has officially launched the GTX 1660 Ti, its next-generation, Turing-based GPU. It promises to deliver all the performance and efficiency for all modern games, but without stepping into the high price range of the RTX series.