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Philips debuts its first foray into curved monitors at IFA 2015

Brad Jones
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Philips 24-inch display with SoftBlue technology
philips debuts its first foray into curved monitors at ifa 2015 5k monitor web
Philips 27-inch LCD monitor with UltraClear 5K resolution
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Philips 34-inch curved monitor with CrystalClear, UltraWide Quad HD resolution
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Philips 27-inch IPS-ADS Adobe RGB display with Quantum Dot Color IQ™
philips debuts its first foray into curved monitors at ifa 2015 ambiglow plus
Philips Ambiglow Plus Base
Curved monitors have yet to really catch on with mainstream buyers, but the number of manufacturers launching their own displays in this niche suggests that the enthusiast market alone is well worth targeting. Now, Philips and its brand license partner MMD have unveiled an attention-grabbing 34-inch curved display at IFA 2015.

This marks the first time that Philips has ventured into curved monitors, but the results are very impressive indeed. Edge-to-edge glass and an ultra-narrow border emphasise the effect, but really it’s the 3440 x 1440 display itself that’s doing all the heavy lifting.

AH-IPS technology ensures that the UltraWide Quad HD resolution monitor delivers razor-sharp images, and DTS sound offers audio quality to rival its visuals.

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MMD is also bringing the Philips 27-inch LCD monitor to the show, a display that boasts an UltraClear 5K resolution of 5,120 x 2,880. This device uses PerfectKolor technology for unparalleled color accuracy, while also featuring a webcam and speakers built into the unit.

Philips 24-inch display with SoftBlue technology
Philips 24-inch display with SoftBlue technology

Several major manufacturers are currently engaging in research into Quantum Dots, a new semiconductor technology that has the potential to revolutionize the field of computer displays. While much of this work is still in its early stages, some companies are beginning to release products using the tech, and one such Philips monitor is being showcased at IFA 2015.

Philips’ 27-inch IPS-ADS Adobe RGB display features Quantum Dot Color IQ, which allows it to deliver 50% more color than a traditional LED screen. Moreover, it offers a significant reduction in energy usage compared to similar devices, and is a more affordable manufacturing process — which should make for a price reduction for the consumer.

MMD is also set to exhibit a 24-inch display that uses its SoftBlue technology, which looks to counteract the effects of blue-light exposure. Recent studies have found that the blue light emitted by electronics can lead to serious health issues, so SoftBlue attempts to cut down on the potentially harmful wavelengths while still delivering accurate color and optimal picture quality.

IFA 2015 is also the setting for the European debut of the Ambiglow Plus Base. This technology allows the base of a monitor to light up in colors that are synced to the images on-screen, offering enhanced immersion and a more pleasant viewing experience.

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